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Vanessa Carlton stated it greatest: Your organization is making its means downtown, faces cross, and also you’re “success” certain. See what I did there? Anywho, your organization is on its means. However how do you talk that together with your stakeholders and the general public?
Between weblog writing, drafting advert copy, and organising an electronic mail workflow, it is onerous to find time for model consciousness and media administration. That is the place a public relations (PR) company will help.
In line with the Public Relations Society of America (PRSA), “Public relations is a strategic communication course of that builds mutually useful relationships between organizations and their publics.” In at this time’s world, PR and advertising overlap and intertwine, making it essential to work collectively.
You might need questions on how your advertising group and a PR company can work collectively like, “What’s going to a PR agency do?” or “What providers does a PR company present?”
Under, you may study every thing that you must find out about hiring a PR company. And when you’re in a pinch, soar to the data you want:
What does a PR agency do?
A PR agency will deal with the status of your organization by owned, earned, and paid communications. Sometimes, public relations companies deal with messaging to the press. The primary objectives of a PR agency are model consciousness and status administration.
Whereas the duties of public relations and advertising can overlap, the 2 serve completely different features. Allie Decker, a author on HubSpot’s pillar web page group, wrote about public relations and advertising on this blog. She says, “The main goal of PR is to boost the reputation of your brand. On the other hand, the main goal of marketing is to drive sales.”
PR and marketing can work together by aligning their goals. For instance, people may become aware of your brand through PR tactics such as organic social media presence, and then convert into sales from your marketing tactics such as Facebook ads. With PR and marketing collaborating on strategic messaging, you’ll build your reputation and drive more sales.
Public Relations Services
- Reputation management
- Crisis management
- Media relations
- Social media
- Speech writing
- Press releases
- Event planning
- Outreach
- Market research
- Media training
- Internal copywriting
1. Reputation management
For instance, Taco Bell uses social media to build its reputation. In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation.
2. Disaster administration
In line with knowledge from PwC, 69% leaders have skilled no less than one company disaster within the final 5 years — with the common variety of crises skilled being three. Your organization will almost certainly face no less than one disaster throughout your tenure. That is why you might need a PR agency provide you with a disaster communication plan so that you’re ready when the time comes.
For instance, Susan G. Komen for the Remedy, a number one breast most cancers charity, confronted the implications of missing a disaster communication plan in 2012. They stopped funding Deliberate Parenthood’s breast most cancers screenings after seven years of funding. When Deliberate Parenthood made the announcement, the story went viral on social media with assaults coming from all sides. Komen waited some time to reply, put up a video failing to take duty, after which reversed the choice.
In line with PRSA, there are a lot of classes to study from Komen’s errors, together with “Do not place your self as a sufferer. It will not work.”
3. Media relations
One solution to construct your status and get your identify out there’s by the media. PR companies can deal with the connection between the media and your organization. Ways embrace writing pitches to journalists and influencers to achieve mentions in trade information and get extra media protection.
For instance, when you personal a sustainable magnificence firm, a PR agency would possibly pitch you to the Natural Bunny weblog for an interview about sustainable magnificence merchandise.
4. Social media
Social media is a big consider status administration and one of many principal methods to speak together with your viewers, so sustaining your social media accounts can turn out to be a public relations tactic. Because you personal your social media accounts they’re a straightforward solution to construct your model. Plus, your social media technique would possibly contain partaking with influencers in your area of interest.
Within the instance beneath, Poo-Pourri makes use of its personal social media account to spice up its status and unfold the phrase about an earned media alternative. Additionally, be aware how the founder is lively locally, attains media protection, and builds her firm’s model.
5. Speech writing
Speech writing is a helpful public relations tactic that you just would possibly use if your organization holds press conferences and occasions or your workers communicate at trade occasions. Any speeches given on behalf of your organization ought to symbolize your model as an entire. If anybody in your organization has to present a speech, you would possibly contemplate hiring a PR company to deal with the strategic messaging.
Within the instance beneath, Tim Cook dinner, Apple’s CEO, and different members of his group, give a number of speeches about new merchandise and updates throughout Apple’s annual innovation occasion. Apple could or could not have labored with a public relations agency, however this can be a nice instance of an occasion the place you would possibly speak to a PR agency concerning the strategic and model messaging.
6. Press releases
Your organization might need to write down a press launch to announce new merchandise, launches, campaigns, or actions. This tactic goes hand-in-hand with media relations. For instance, when you work at a shoe firm and need to begin a motion on Twitter to #walkmore, a PR agency can write a press launch to announce the marketing campaign and hopefully attain media protection.
7. Occasion planning
Occasion planning could be a advertising and public relations tactic to advertise your model, product, or service. If your organization places on an occasion for the aim of boosting your model status, you would possibly contemplate working with a PR company. A PR company will help talk together with your stakeholders and publics, attain media protection, and plan your occasion.
For instance, INBOUND, an annual expertise occasion for these within the advertising trade, is an occasion that’s used to raise the INBOUND model. At this sort of occasion, INBOUND supplies worth to the general public, whereas additionally boosting its model status. Whereas this occasion is deliberate internally by INBOUND, it is a good instance of the kind of occasion {that a} PR company may assist plan.
8. Outreach
Do you need to guarantee your organization is lively in your area of interest’s neighborhood, together with commerce reveals and occasions? A PR company will help with that. Public relations companies use outreach as a tactic to spice up model status and improve model consciousness. For instance, when you work at a fish retailer, your public relations agency would possibly attain out to the World Pet Expo to achieve a sales space on the occasion. Then, they may promote your involvement by social media, a press launch, and media interviews.
9. Market analysis
An important component to speaking and constructing relationships together with your publics is to grasp them. That is why a PR agency would doubtless use market analysis as a tactic. They could use surveys, suggestions types, or focus teams to find out about your audience. For instance, when you personal a protein firm, a PR agency would possibly ship out surveys to see who buys your protein, what sort of flavors they need, and what they worth in a protein firm.
10. Media coaching
Many firms and types within the public eye endure media coaching. Media coaching is a tactic public relations companies use with a purpose to produce constant, strategic messaging for the manufacturers they work with. If your organization or model can have a number of workers talking in public, everybody must be on the identical web page with regard to messaging. If there is just one one that would be the face of your model, it is vital to anticipate widespread reporter questions and have canned solutions ready.
Within the instance beneath, the Kardashians attend media coaching to apply solutions to probably the most controversial questions reporters ask them. As a model, the Kardashians have a whole lot of transferring components, and the household had by no means mentioned or practiced the messaging they’d use when speaking to the media.
11. Inner copywriting
Writing inner copy is a public relations tactic PR businesses use to speak with workers. Your workers are a stakeholder and public of your organization, so a PR agency may handle that relationship. You would possibly want to speak together with your workers to debate main adjustments, construct morale, or have a good time successes.
Our tip from HubSpot is to have a principal communication channel the place communication is saved and disseminated. For instance, HubSpot has an inner Wiki (see screenshot beneath), the place our workers, who span seven nations, can talk.
Picture Supply
Forms of Public Relations Corporations
- Normal strategic communication
- Press communication
- Disaster administration
- Inner communication
- Neighborhood administration
- Nonprofit public relations
- Public affairs public relations
The several types of PR companies differ relying on the providers they provide and the publics they serve. There are basic and specialised PR businesses.
1. Normal strategic communication
A basic public relations agency will deal with all elements of your PR technique. They are going to be chargeable for constructing your status and model consciousness by lots of the techniques described above, together with social media, media relations, inner communication, and extra. A basic communication PR agency is an efficient match for you when you need assistance with a number of public relations techniques.
2. Press communication
A PR company that makes a speciality of press communication will concentrate on media outreach, pitch writing, attaining media protection, and getting interviews with journalists or influencers. When you solely have to work with a PR company with a purpose to enhance your media protection, a specialised agency could be an choice to think about.
3. Disaster administration
A disaster administration PR company can strategize and implement a disaster communication plan. Sometimes these companies are used on a short lived foundation, to both draft or implement a plan when your organization experiences a disaster.
4. Inner communication
Inner communication PR companies specialise in disseminating data to your workers. Whether or not it’s by a month-to-month publication or an inner hub, they’ll facilitate worker communication.
5. Neighborhood administration
A neighborhood administration PR agency focuses on managing customer relations. They will handle the communication between you and your community in places like Facebook Groups and social media.
6. Nonprofit public relations
A nonprofit PR firm specializes in working with specific organizations rather than focusing on certain tactics. Nonprofits will typically have different rules and regulations when it comes to communicating with its publics, which is why many firms specialize in nonprofit. A nonprofit PR firm will work with organizations in industries such as health, medical, or charity.
7. Public affairs public relations
Similar to a nonprofit firm, a public affairs PR firm specializes in working specifically with government officials as a communication tool. For example, if your company wants to endorse a political candidate or a government official wants to be a spokesperson for your company, a public affairs PR firm can manage that relationship.
How to Hire a PR Firm/Agency
- Set your objectives
- Create a budget
- Research PR firms
- Write a list of questions to ask
- Have meetings
- Set expectations
- Onboard your PR firm
1. Set your objectives
Now that you’ve decided to hire a PR agency, your next question might be something like, “How do I even start?”
To begin, start thinking about your goals. Answer questions like “What do I want to accomplish by working with a PR agency?” and “How can a PR agency help my company?” When you begin working with a PR firm, you’ll most likely draft SMART goals. SMART goals are specific, measurable, attainable, relevant, and time-bound.
Once you have an idea of your goals, our next tip is to think about what type of PR firm can help you meet those objectives (see types of PR firms above). For example, if your company has experienced a social media crisis like Komen (described above) you might want to work with a crisis management firm. On the other hand, if you work at a nonprofit charity foundation like the Red Cross, you might work with a nonprofit public relations agency.
2. Create a budget
Before you begin researching which PR agency you want to work with, create a budget. Consider how much you’re willing to spend on public relations efforts. You should be able to answer questions like “Will this come out of our marketing budget?” or “What percent of our budget can we contribute to PR?”
Megan Conley, a video editor/animator at HubSpot, writes about creating a budget in this blog. To create a budget, she says:
- Align your goals with your budget
- Consider hidden costs
- Remember your priorities (think of those SMART goals)
To get better at prioritizing your PR line items, download the PR Budget Template (included in the 8 Budget Templates to Manage Your Marketing Spend).
You can also check out the average 2021 rates for a PR agency below.
3. Research PR firms
With your goals and budget in hand, begin researching the right kind of PR agency you’ve decided to work with. Gather information on their reputation, reviews, cost, social media presence, testimonials, clients, etc.
Aja Frost, a senior SEO strategist and former writer for the Sales blog at HubSpot, writes about creative prospect research strategies in this blog. These same strategies can be applied to researching a PR agency.
Frost suggests:
- Look at their company’s job page: This will give you an idea of their current objectives and what tactics they’re focusing on. For example, are they developing a social media team or looking to hire an expert in crisis management?
- Look for strategic announcements: By researching for announcements, you can learn about initiatives, successes, new strategies, and their own brand reputation. It’s important to consider how they handle their own PR.
- Read the shareholder letter: This gives you an idea of their financial strength, unique value proposition, and accomplishments. You want to find a reputable PR agency to work with.
- Go on Glassdoor: Glassdoor is a great place to learn about employee reviews, company culture, and goals. This will give a good idea of their reputation.
4. Write a list of questions to ask
After thoroughly researching different PR agencies, create a shortlist to contact. Before you contact an agency, write down a list of questions to ask.
You’ll want to learn about:
- Price
- Experience/expertise
- Previous clients
- Prior successes
- Reviews/testimonials
See examples of questions to ask a PR agency below.
5. Have meetings
Armed with your questions, your next step is to have meetings with different PR agencies. Go through your list of questions and gather the information you need to make a decision. For these meetings, our tip is to pay attention to who you have chemistry with. It’s always easier to work with people who are adaptable and can have an intelligent conversation about your strategies. After your meetings, compare the proposals you receive, from price to strategy.
6. Set expectations
Once you’ve decided which PR firm you want to work with, ensure you’ve made your objectives and goals clear. Set up a clear line of communication, while also defining your expectations. Talk with your PR agency about your SMART goals and identify how you’ll measure success.
7. Onboard your PR firm
The final step to hiring a PR agency is to go through the onboarding process with them. Figure out who your main point of contact is and discuss your communication goals. Ask questions like, “How often will we touch base?” or “How will we track the results of our work together?”
Questions to Ask a PR Firm, Agency, or Rep
1. “Do you specialize in a certain industry?“
There are different types of PR firms (see examples above) that you might work with. Before you hire a PR agency, find out if they specialize in a certain industry or have only worked with certain kinds of businesses. This will give you an idea of how and if they can help your company.
2. “How will you get us media coverage?“
It’s important to find out what tactics the agency uses to gain media coverage. In addition, see if they mention their media list when they answer this question. Most PR agencies have a media list and have built relationships with people in the industry. Also, see if they have any new strategies or tactics that you haven’t heard of before, such as influencer marketing or guerilla marketing.
3. “How do you measure success?“
An important quality of any marketing or public relations agency is to be able to track ROI. Every agency should have a system in place for tracking results and analytics for their campaigns. Also, see what success looks like for them. Ask questions like “How have you tracked success for previous clients?”
4. “How do you plan to work with our marketing team?“
When you hire a PR agency, you should consider how they will work with your marketing team. The two go hand-in-hand, especially because some tactics might overlap. Ask questions like “How do you account for our marketing team when you plan a campaign?” or “How do you communicate what your agency is responsible for versus our marketing team?
5. “What do the first few months look like?“
Figure out how they plan to get started. Do they focus on market research in the first few months? How long would that take? It’s important to figure out how they get started with their clients and what their strategy would look like for your company.
6. “What’s your pricing structure?“
Of course, budget is one of the main points you want to inquire about. Learn about their pricing structure. Ask questions like “Do you price per project, per hour, or a retainer fee?” and “How often do you charge?” Affording your PR agency is the main priority.
7. “Can I see work you’ve done for businesses in my industry?“
Again, you want to see that they’ve had success with other businesses or brands in your industry. This tells you that they might have a media list they can contact right away. It also lets you know they can be successful for you, because they’ve done it before.
8. “Can I contact past clients?“
Once you know that a PR agency has seen success with other brands, ask for references. Ask previous clients questions like “Was [PR agency] enjoyable to work with?” and “How did they measure success for you?”
9. “Do your employees have experience working in marketing and sales as well?“
This is an important question to ask because your PR agency should understand how marketing, sales, and PR all work together to drive sales. If its employees have experience in marketing and sales, they will understand the context of how PR fits in your strategy.
10. “Who would I be working with?”
Ask about their systems. The PR agency you work with should have a communication plan in place. Figure out what their team structure is like. Will you have one point of contact, like an account manager? Or will you work with several people on the team depending on the project?
11. “How can your company grow with us?”
As your company grows, you want to have a PR agency that can understand your needs from startup to scale up. Ask if they’ve worked with brands of all sizes and see if they’ve worked with anyone from the startup to enterprise.
Now that you know the right questions to ask, here’s some of the best PR agencies your business can leverage.
Best PR Agencies
- OtterPR
- Channel V Media
- BLASTmedia
- Propllr
- Firecracker PR
- NinjaPromo
- The Silver Telegram
- 5W Public Relations
- Ogilvy Public Relations
- Idea Grove
- Walker Sands
- 6 Degrees PR
- BIGfish Communications
- PressFriendly
- SmartBug Media
1. Otter PR
Otter PR is a leading public relations agency with a reputation for excellence in the business, technology, and healthcare sectors. The agency has been recognized for its innovative, result-driven approach, and has helped numerous businesses establish their brand and reputation in competitive markets — especially with emerging technology companies.
The agency has worked with various companies, from fintech disruptors to biotech innovators, and has helps them successfully communicate their value propositions to investors and customers alike.
Some of Otter PR’s biggest clients include notable names such as Splunk, Upgrade, ShareThis, and Rescale. With a roster of high-growth companies, Otter PR has proven its ability to deliver effective PR strategies that help businesses capitalize on growth opportunities and meet their objectives.
Services Offered:
- Media Relations
- Reputation Management
- Crisis Management
- Media Training
2. Channel V Media
Channel V Media is a dynamic New York PR agency known for innovation and creativity. With a team of experienced PR professionals, the agency has helped clients achieve their marketing and communications objectives through a variety of services including media relations, event planning, and digital marketing.
One of the key strengths of Channel V Media is its experience in lifestyle and entertainment PR. This agency has expertise in working with celebrities, influencers, and entertainment properties makes them a great choice for businesses in the entertainment, fashion, beauty, and hospitality industries. They have helped clients secure valuable coverage in top-tier publications and media outlets, generating buzz and increasing their visibility in the market.
Some of the agency’s biggest clients include MTV, VH1, MySpace, and WWE. They have also worked with major brands such as Puma, Mini Cooper, and Target. With a focus on creativity and a track record of success in the lifestyle and entertainment sectors, Channel V Media is an excellent choice for businesses looking to stand out and capture attention in competitive markets.
Services Offered:
- Public Relations
- Retail Technology PR
- Food and Beverage PR
- Climate Tech PR
- Fintech PR
- B2B PR
3. BLASTmedia
BLASTmedia is a top-notch PR agency that has a proven track record of delivering exceptional results for B2B SaaS and technology companies. With over 15 years of experience, the agency has established a reputation for excellence.
One of the key strengths of BLASTmedia is their deep understanding of the B2B technology space. They have developed a wealth of experience working with emerging startups, as well as well-established brands, delivering effective PR strategies that help clients achieve their goals.
Some of the agency’s most notable clients include names like RingCentral and Trello. With a focus on B2B SaaS and technology clients, and a history of success with some of the biggest names in the industry, BLASTmedia is an outstanding choice for businesses looking to effectively communicate their value proposition, establish thought leadership, and achieve results in highly competitive markets.
Services Offered:
- Media Relations
- Thought Leadership
- Content Creation
- Measurement
4. Propllr
Propllr specializes in startups and innovation-driven companies. With a team of experienced PR professionals, the agency has developed a unique approach to helping businesses build brand awareness, establish their thought leadership, and grow their customer base.
One of the key strengths of Propllr is its focus on startup and technology clients. They have worked with a variety of emerging companies across industries including fintech, healthcare, and enterprise software. They have helped startups raise venture capital, launch new products, and scale their businesses. It’s especially beneficial to companies looking for highly customized, tailored PR campaigns to help them stand out in crowded markets.
With a focus on startups and innovation-driven firms, and a proven history of success, Propllr is an excellent choice for businesses looking to establish themselves as market leaders and drive growth.
Services Offered:
- B2B Teach and Startup PR
- Content Marketing
5. Firecracker PR
Firecracker PR has built a reputation for delivering exceptional results for technology, consumer product, and lifestyle brands. The agency has focused on storytelling and creativity and helped numerous businesses build brand recognition and awareness.
This agency specializes in crafting compelling stories that resonate with target audiences, and are highly skilled at securing media coverage in top-tier publications.
Some of Firecracker PR’s most notable clients include names like Adobe, AT&T, and Google. They have also worked with emerging companies such as Zest AI, Trade Coffee, and Bump Boxes. With a focus on storytelling and creativity, and a proven track record of success, Firecracker PR is an excellent choice for businesses looking to establish their brand, and build their reputation in highly competitive markets.
Services Offered:
- Public Relations
- Content Marketing
- Social Media
- SEO Marketing
6. NinjaPromo
Ninjapromo.io is a full service digital marketing company that offers stellar PR services. Its focus on data-driven strategies and measurable results makes it a great choice for businesses looking to amplify brand awareness and strengthen company reputation.
One of the key strengths of Ninjapromo.io is their experience in e-commerce and consumer goods. They have helped numerous businesses develop and execute successful digital marketing campaigns, driving website traffic, increasing conversion rates, and growing their customer base. NinjaPromo has also aided businesses names like Philips, Clarks, and Johnson & Johnson.
Services Offered:
- PR
- Marketing
- Branding
- Video Production
- App Development
7. The Silver Telegram
The Silver Telegram has a focus on high-level strategy and personalized service, the agency has helped numerous businesses build and maintain their reputations in highly competitive markets.
Some of the agency’s biggest clients include names like Deloitte, Nike, and MGM Resorts International. With a focus on strategic communications and reputation management, and a proven track record of success, The Silver Telegram is a great choice for businesses looking to protect and enhance their reputations, especially those in highly regulated industries such as healthcare, finance, and gaming.
Service Offered:
- Competitive Analysis + Brand Audit
- Custom Communication Strategy
- Paid Media Relations
- Brand Messaging
8. 5W Public Relations
5W Public Relations is a full-service PR agency that has a broad range of expertise in various industries. Its reputation is known to be particularly skilled in crisis management and reputation management, which makes it an excellent choice for businesses that operate in highly regulated industries or may face challenges regarding their reputations.
With a focus on strategy, industry expertise, and a portfolio of successful campaigns, 5W Public Relations is an excellent choice for businesses that want a comprehensive PR solution that delivers consistent results.
Services Offered:
- Integrated Campaigns
- Crisis PR
- Media Relations
- Strategic Messaging
- Issue Advocacy
- Traditional and Earned Media
9. Ogilvy Public Relations
Ogilvy is one of the world’s largest and most recognizable PR agencies, offering a broad range of services including brand strategy, PR, and social media marketing. Its global network of offices, deep industry expertise, and reputation for creative excellence make them a great choice for businesses that want a comprehensive, multinational PR solution.
This agency has worked with a range of clients across industries such as healthcare, finance, and tech, delivering successful campaigns, and enhancing the brand’s image and recognition.
Some of Ogilvy’s biggest clients include names like American Express, Coca-Cola, and IBM. With a global presence and a celebrated history of excellence, Ogilvy is a great choice for businesses looking for a reputable PR agency with a deep industry expertise that can help them fulfill their strategic marketing goals and enhancing brand reputation.
Services Offered:
- Public Relations
- Consulting
- Advertising
10. Idea Grove
Idea Grove specializes in B2B technology clients. It acts as a strategic partner for tech companies and startups as they help them differentiate their brand and build their reputation.
rom cloud computing companies to cybersecurity, Idea Grove is particularly skilled at developing thought leadership strategies that can position businesses as leading voices in their industry. Additionally, its commitment to data-driven results and ROI makes the agency an attractive choice for businesses looking for quantifiable PR outcomes.
With a focus on B2B technology clients and a proven track record of success, Idea Grove is an excellent choice for businesses looking to enhance their brand profile and credibility in the technology market.
Services Offered:
11. Walker Sands
Walker Sands is a reputable marketing and public relations agency that specializes in B2B technology and professional services companies. Its strategic “Earn, Own, Paid, Shared” approach to PR ensures that clients receive a customized mix of tactics that caters to their unique needs and goals.
Walker Sands has built a strong reputation for delivering results-driven PR campaigns over the course of 18 years. Its successfully worked with numerous clients, including well-known brands such as Siemens, HP, Bing, and CareerBuilder. Businesses that are looking for a PR agency that can understand their industry’s unique challenges and can provide tailored solutions to address them would benefit the most from Walker Sands’ expertise.
Services Offered:
- Media Relations
- Content Marketing
- Thought Leadership Development
- Demand Generation Strategies
12. 6 Degrees PR
6 Degrees PR is a full-service public relations agency that offers creative, strategic solutions to clients in healthcare, finance, technology, and consumer industries.
With over 12 years of experience and offices in Toronto and Vancouver, 6 Degrees PR has worked with a variety of clients from small startups to Fortune 500 companies like Ford, Samsung, and Walmart. Its team of seasoned PR professionals has earned a strong reputation for delivering outstanding results that help clients achieve their business objectives.
6 Degrees PR takes a creative and strategic approach to PR that focuses on ROI, and have a proven track record of delivering results that drive business growth and success.
Services Offered:
- Media Relations
- Event Planning
- Influencer Marketing
- Social Media Content Creation
- Brand Awareness
13. BIGfish Communications
BIGfish Communications is a full-service PR agency based in Boston that specializes in working with technology-focused companies. With over 20 years of experience in the industry and a team of seasoned PR professionals, BIGfish Communications has built a solid reputation for delivering results-driven campaigns. BIGfish has worked with various clients, ranging from startups to large, well-established companies such as Logitech, ASUS, and Microsoft.
Businesses needing PR services in the technology industry would benefit the most from BIGfish Communications’ expertise. Its deep understanding of the latest trends and insights in the industry and strong media relationships to leverage for secure coverage in top-tier publications. Its strategic approach to PR sets it apart from other agencies, emphasizing transparency and building strong partnerships with its clients.
Services Offered:
- Media Relations
- Strategy & Planning
- Messaging & Positioning
- Media Training
14. PressFriendly
PressFriendly is a highly effective PR service for businesses specializing in media relations, messaging, and content creation. With a team of experienced PR professionals who help businesses to craft their messages and communicate them effectively to the media. One of PressFriendly’s strongest solutions is its targeted media outreach, which involves identifying the most relevant journalists and bloggers in a particular industry and pitching them with engaging stories and news.
PressFriendly has a proven history of success in delivering results for businesses. They have helped clients to secure coverage in top-tier media outlets such as The New York Times, CNN, and Forbes, and have helped businesses to raise their profile and build their reputation. The company has received numerous accolades for its work, and has been recognized by publications such as TechCrunch and Fast Company as one of the leading PR firms in the industry.
Services Offered:
15. SmartBug Media
SmartBug Media is an award-winning PR agency that provides a wide range of services aimed at boosting businesses’ marketing and PR efforts.
SmartBug Media has a proven history of success in delivering top-notch PR services to their clients. They have helped businesses of all sizes and industries to build their brand, increase their web traffic, and generate leads. Their work has earned them numerous accolades including being named HubSpot’s 2020 Global Partner of the Year. Above all, SmartBug Media is an excellent choice for businesses looking to improve their PR efforts and achieve their marketing goals.
Services Offered:
- Media Relations
- Crisis Management
- Content Creation
Find the Right PR Agency for You
Choosing the right PR agency for your business is a critical decision that can have a significant impact on your brand image and overall success. By understanding your business needs, researching potential agencies, and asking important questions, you can find the perfect PR partner to elevate your brand’s public image. Remember to choose a partner who understands your brand, shares your values, and has the experience and resources to help you achieve your goals.
Editor’s note: This post was originally published in October 2019 and has been updated for comprehensiveness.
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