AI Marketing Tools Creators Can Use—Without Losing Your Personality

By Kaleigh Moore June 6, 2023

What in the event you might do twice the work in half the time?

It’s not all the time the best-case situation. Living proof: synthetic intelligence. AI is beginning to get so spooky-good, 38% of workers count on their job might be automated by the top of this 12 months.

However that doesn’t imply AI must be one thing to worry. In lots of circumstances, AI merely means letting know-how deal with a few of your workload. 

When you’ve ever used an AI voice assistant in your telephone, for instance—and 97% of individuals with telephones have completed this—then you definately’ve used AI.

Nowadays, nonetheless, synthetic intelligence instruments can do greater than the occasional voice-activated search. It will possibly additionally allow you to craft unique content material, optimize your emails, and edit movies for the net.

When you’re a content material creator who runs your corporation as a one-person present, AI could also be the very best factor to occur to your calendar.

Let’s discover what this implies on your content material creation by exploring among the high AI advertising and marketing instruments you may implement at this time.

What when you’ve got an electronic mail e-newsletter to handle your group, however you additionally run a full-time creator enterprise?

Then you could not all the time have time to generate picture-perfect emails.

One possibility is to outsource this to somebody who can assist generate these emails. Perhaps they will analysis and brainstorm nice electronic mail matters, or put collectively a primary draft so that you can overview. 

However that may get a tad cumbersome—to not point out costly.

You may flip to AI for some assist. AWeber’s electronic mail AI options are nonetheless within the works, however you may be part of the waitlist for early entry and get a head begin. Whenever you do, you’ll uncover all kinds of options, like:

• E mail brainstorming. You may ask AI to brainstorm concepts inside a particular area of interest. An instance: “brainstorm 5 concepts in health” or “give me an instance of an individual who benefited from getting healthier.” Instantly you’ve gotten the spark of an thought that may result in a compelling electronic mail.

• Analysis. Sure, you should use Google or Bing that can assist you conduct some background analysis. However that additionally means sometimes sifting by means of the outcomes you don’t wish to see. An AI assistant can deal with loads of the legwork and give you a extra direct reply to the query you take into consideration, like: “What’s an instance of somebody who obtained match whereas working a full-time job?”
• Drafting. When you inform AI, “Generate a listing of the 5 most useful suggestions in my area of interest,” you may work off of that as you create a draft. Even in the event you don’t use all of them, it will possibly get the juices flowing—and far more rapidly than observing a blinking cursor on an empty display screen.
• Modifying and sprucing. Perhaps you’ve gotten an irresistibly partaking draft, but it surely’s not fairly prepared for sending out but. You may inform AI to shorten and summarize a protracted paragraph. You may have it edit a complete choice for a tone—extra upbeat, extra pleasant, extra skilled. 

Whereas nonetheless in “waitlist” mode, count on to see these options with AWeber AI within the not-too-distant future. 

Consider it as a useful means of untangling the knots of author’s block so you may spend extra time on your corporation.

It doesn’t matter what sort of creator you’re, there’s probability video is your bread and butter. 

However you don’t have to be a YouTube star to get nice use out of video. Video may even enhance electronic mail open charges from 7% to 13% in some circumstances.

In any case, in case your electronic mail topic line contains the phrase “Video” in it, folks know precisely what they’re going to get. 

The issue with movies? They’re not all the time simple to place collectively. Even on the very best days, they will require loads of work: scripting, modifying, and importing time all add up.

However synthetic intelligence instruments aren’t restricted to what you are able to do with a cursor and a textual content field, both.

Listed below are just a few instruments you may wish to think about to shorten how a lot time it takes to create every video:

• Synthesia is an AI video generator that allows you to kind in textual content, then takes that textual content and makes use of an AI avatar to learn it out loud and communicate straight into the display screen. It’s a bit like hiring knowledgeable actor to deal with video directions and even flip an electronic mail right into a video you may share along with your viewers.
• Vidyo.ai works higher if you wish to report your self, however don’t have as a lot time to clip it down, edit it, or prep it for various platforms. Add a video file and Vidyo can re-size it for particular platforms, routinely caption it, and even clip it for YouTube Shorts or TikTok.
• Pictory is one other AI software for thriving within the period of brief, digestible clips. Let’s say, for instance, that you’ve got a protracted webinar or Zoom recording and also you wish to spotlight it. Pictory can seize probably the most compelling moments and switch them into bite-sized movies you may share along with your viewers.

With AI help, you may take a long-form video like a webinar and cube it up into clips you should use throughout each platform. That’s precisely how some creators use movies to drive their income.

However you gained’t have to take a seat in entrance of a pc with costly video modifying software program to do it. Simply add and transfer on.

Producing weblog articles with AI

A useful weblog publish can do all kinds of nice issues for creators.

It will possibly appeal to natural site visitors by inserting excessive in engines like google. It will possibly display thought management. It will possibly construct credibility.

Every time somebody visits your creator web site, a weblog that has all kinds of helpful articles says: I’ve been fascinated by this matter for fairly some time.

However perhaps you don’t have the sort of time to deal with all of the posts your self.

You need to use AI instruments to assist with key phrase analysis, for instance. Enter in a phrase and also you’ll get key phrase strategies that double as website positioning suggestions and thought turbines.

NeuralText may help generate paragraphs while you get caught. You may even outsource the whole strategy of producing an overview to NeuralText so that you don’t must spend as a lot time observing a clean display screen and questioning what’s subsequent.

You possible gained’t have nice outcomes in the event you use AI instruments to generate new articles wholecloth. You’ll nonetheless wish to incorporate your distinctive spin as a creator, since that’s what attracts folks to your internet presence.

However in the event you use these instruments, you may minimize down how lengthy it takes to provide every recent piece of content material.

Need some extra shortcuts that gained’t subtract from the standard of your inventive work? Think about:

• Fireflies can take transcripts and assembly notes and repurpose them so you’ve gotten one thing that AI can later flip right into a weblog or electronic mail—with minimal work right here.
• Anyword can generate copy on your web page or touchdown pages so that you’re not caught producing out the right way to construct your sign-up type as a result of you may’t consider what to say.
• ChatGPT is particularly nice for analysis and brainstorming concepts. It will possibly additionally run checks of your tone for emails and articles so every part you write has better consistency, nearly like hiring an editor.

Utilizing AI to turn out to be a greater creator

When you’re a creator, you’ve most likely discovered that constructing an viewers is all about discovering what makes you distinctive and completely different.

AI doesn’t must take that away from you. 

Use the very best AI instruments like AWeber’s AI writing assistant to deal with the menial duties you by no means appreciated doing. You’ll nonetheless have the distinctive perspective that makes you completely different—it’s simply that you simply’ll be much more environment friendly at being you.