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On the event of Gautam Adani’s 61st birthday, the Adani Group launched a marketing campaign referred to as “Jeetenge Hum” to assist the Indian cricket crew within the 2023 Cricket World Cup.
His ports-to-energy conglomerate on Saturday gathered 1983 World Cup Cricket legends together with Kapil Dev to launch the 2023 World Cup successful marketing campaign. Adani turned 61 on Saturday. His birthday is widely known as Adani Day by the group.
Different legendary cricketers of the 1983 World Cup-winning crew that attended the Adani Group’s headquarters in Ahmedabad included vice-captain Mohinder Amarnath, wicket-keeper Syed Kirmani, Roger Binny, Madan Lal, Krishnamachari Srikkanth, and Dilip Vengsarkar.
”On the Adani Day, Adani Group collaborated with the heroes of the 1983 World Cup Cricket victory to launch the ‘Jeetenge Hum’ marketing campaign, displaying unwavering assist for Workforce India for the extremely anticipated ICC ODI Cricket World Cup 2023,” the conglomerate mentioned in an announcement.
Led by Chairman Gautam Adani, the marketing campaign units ablaze with heartfelt needs, kindling outpouring of assist from the 1983 World Cup-winning cricket legends and passionate followers. The marketing campaign encourages Indian cricket followers to unite as one, and rally behind Workforce India with #JeetengeHum on Twitter and Instagram, backing the crew’s quest for victory and boosting their morale.
“Cricket is a binding pressure in our nation invoking a large spectrum of feelings. Legends aren’t born, they’re made by way of resilience and perseverance. Workforce India should have had each these attributes that led us to win the World Cup in 1983.”
“With the hope of seeing historical past repeat itself, be part of us and the legends in wishing the Indian Cricket Workforce for the upcoming World Cup by way of #JeetengeHum,” mentioned Gautam Adani, Chairman, Adani Group.
Cricketing legend and the captain of the 1983 successful squad Kapil Dev mentioned, ”We’re honoured to unite with the Adani Group in rallying Workforce India for the ODI World Cup 2023. This marketing campaign symbolizes the thrill and the indomitable spirit that propelled us to victory in 1983. ”In preparation for the World Cup 2023, it’s crucial for the crew to foster a collective mindset that centres on wholeheartedly committing to giving their best possible. The true measure of success lies not solely within the consequence, however within the unwavering dedication to the relentless pursuit of non-public excellence.”
Echoing sentiments, Roger Binny, one of many heroes of the 1983 crew and the President of the Board of Management for Cricket in India (BCCI), mentioned, ”Being a part of the 1983 World Cup-winning crew was an unbelievable journey crammed with dedication and crew spirit. Collectively, we imagine within the potential of our present gamers to deliver again the coveted trophy. Let’s unite as followers and encourage them to create historical past!” Amidst a heartfelt gathering in Ahmedabad to rejoice Adani Day, the 1983 World Cup-winning crew obtained a grand reception, the assertion mentioned.
‘This marketing campaign attracts inspiration from the Adani Group’s ethos, ”Kar ke dikhaya hai, Kar ke dikhayenge,” symbolizing an indomitable spirit of accomplishment in each cricket and enterprise. The ‘Jeetenge Hum’ marketing campaign champions the idea that winners, having tasted victory earlier than, will inevitably relish it once more—an interior conviction that precedes their satisfaction and satisfaction within the public eye,” the assertion added.
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