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Rierino founders| Picture credit: Rierino
Within the dynamic world of e-commerce, companies want to take care of a aggressive edge by means of technological developments.
The normal strategy to creating advanced software program for on-line shops has confirmed to be arduous, time-intensive, and financially burdensome. Furthermore, such software program’s steady repairs and administration typically pose important challenges.
Turkish startup Rierino desires to deliver a couple of revolutionary change in e-commerce.
With the hurdles in e-commerce clear, the founders of Rierino got down to create a platform that might make customisations and superior improvement extra accessible to medium-to-large enterprises.
Doing so has not solely opened new avenues for companies to thrive within the digital market however performs a pivotal function in remodeling the e-commerce panorama.
The Inception of Rierino
Rierino was born out of a deep understanding of the challenges confronted by fast-paced e-commerce organisations.
“We noticed that steady change was troublesome and sluggish even with trendy tech stacks on account of elevated complexity and capability constraints. More often than not, entry to intelligence was additionally restricted due to siloed knowledge platforms and fragmented third-party add-ons,” says Mine Ozmen, Co-founder of Rierino.
Primarily based out of Istanbul, Rierino was created as a know-how platform that simply shapeshifts to anticipate and adapt to altering enterprise wants.
The title Rierino (pronounced rye-ree-noe) is an acronym derived from the phrase “proper right here proper now,” which, the founders imagine, captures the essence of digital enterprises.
“It’s also impressed by the ability, resilience, and pace of rhinos and their fearless skill in establishing new territories and going through competitors head-on,” shares Ozmen.
The founders and their experience
The core group at Rierino consists of Utku Sarioz because the CEO (Gross sales & Technique), Berkin Ozmen because the CTO, and Mine Ozmen because the CMO (Advertising and marketing & Product Design).
Every founder brings a wealth of expertise and experience to the desk.
Sarioz is a seasoned entrepreneur and strategic advisor with a monitor file of main digital transformation engagements throughout a number of nations.
A know-how thinker and practitioner, Berkin Ozmen has constructed options for quite a few high-tech purchasers.
Mine Ozmen is a data-driven advertising strategist with a robust UI/UX design, product and content material administration background.
The founding group of Rierino has a historical past of working collectively for nearly 20 years in varied entrepreneurial and managerial settings.
Their earlier consulting enterprise grew to incorporate three places of work throughout 13 nations earlier than being acquired by a Massive 4 firm.
This long-standing collaboration has enabled them to develop a deep understanding of one another’s strengths and overcome challenges collectively, finally resulting in the creation of Rierino.
What does Rierino clear up?
One of many crucial challenges medium-to-large enterprises face is the constraints of normal packaged options.
Whereas these options are simple to arrange and use, they supply restricted management over core know-how, making customisation for distinctive enterprise fashions or options troublesome.
Rierino addresses these challenges by providing fast customisation capabilities.
The sensible low-code microservice improvement platform from Rierino permits companies to have complete management and customisation over their know-how stack, enabling them to suit the platform capabilities into their enterprise fashions as an alternative of the opposite means round.
What makes Rierino stand out?
Rierino stands aside from its opponents for its optimum mixture of adaptive applied sciences – composable commerce, embedded intelligence, and low-code/no-code (LCNC) capabilities.
The composable construction of the platform turns it right into a plug-and-play suite, permitting for straightforward integration and customisation.
The embedded intelligence offers sensible automation for all enterprise flows, streamlining operations and enhancing effectivity.
The low-code/no-code (LCNC) interface makes the platform extra accessible to non-technical customers, empowering entrepreneurs, class managers, and knowledge scientists to leverage the platform’s capabilities.
By providing extremely adaptive and simply accessible applied sciences, Rierino permits companies to anticipate and adapt to altering market wants successfully.
Accelerating disruption with funding
Rierino just lately raised $1.25M (roughly €1.1M) in seed funding from the Future Affect Fund, which brings collectively Tacirler Portfoy and Vestel Ventures.
On this partnership, Utku Sarioz reveals, “Along with the founding group’s expertise, our traders view Rierino’s know-how as distinctive, intuitive, and environment friendly with a robust potential within the fast-growing low-code/no-code area.”
The brand new funding will assist Rierino speed up product innovation (equivalent to self-designing UIs with generative AI), develop the group (arrange our European places of work), increase partnerships (gross sales & implementation) and integrations (a bigger pre-built connector library to prioritised ERP, fee, and communication options).
The corporate additionally plans to lift further funds in 18-24 months.
“Relying on our momentum and market attain, this shall be within the type of a bridge fund or Collection A as fairness capital from a world VC/CVC. We’ve already had early discussions with a couple of distinguished VCs that expressed curiosity in our future rounds,” provides Utku Sarioz.
European enlargement with a deal with Benelux
With its seed funding, Rierino is setting its deal with enlargement and its first goal market is Europe. In Europe, the Turkish startup is focusing totally on the Benelux area.
“This resolution is influenced by the area’s secure financial system, robust deal with e-commerce and digital innovation, and regular development potential,” provides Utku Sarioz.
The Benelux area additionally presents advanced e-commerce operations throughout a number of nations, requiring flexibility concerning country-based guidelines, languages, and currencies.
Rierino’s platform is well-suited to handle these challenges and supply tailor-made options to companies within the area, says Utku Sarioz.
Alongside enlargement, the startup additionally plans to double its present group of round ten folks by the top of this 12 months.
“In Europe, our hiring focus shall be on the gross sales group members, primarily within the Benelux market the place we’re contemplating opening an workplace,” says Utku Sarioz.
Constructing for medium and large-sized enterprises
To ascertain a robust presence within the European market, Rierino has applied a number of key methods, together with constructing channel partnerships.
“We’re in talks with a number of system integrators and implementation companies which have an analogous imaginative and prescient and can be capable to successfully take our answer to the market,” says Berkin Ozmen.
“We can even increase our core “SWAT” group with key native sources from Europe to help our rising shopper and companion base. We’ll take part in main business occasions and tradeshows and host our personal for a extra private engagement with key decision-makers,” he provides.
In keeping with Berkin Ozmen, Rierino’s audience throughout the European market, notably within the Benelux area, consists of medium to large-sized enterprises with a robust imaginative and prescient for
differentiation by means of know-how and buyer expertise.
He says there are three most important teams they usually see on this viewers, which additionally apply to the area:
- Prime-tier e-commerce corporations with distinctive challenges
- Model retailers and e-commerce corporations seeking to re-platform
- Formidable e-commerce startups.
Compliance and Information Privateness
Rierino recognises the significance of compliance with related rules and knowledge privateness legal guidelines in Europe. The platform’s limitless flexibility permits companies to adapt and adjust to nation and company-specific guidelines.
“For instance, it’s doable to make sure that private knowledge by no means leaves the EU (and even the corporate’s personal knowledge centres) because of our cloud-agnostic answer deployment capabilities,” explains Berkin Ozmen.
He provides, “We give our purchasers 100 per cent possession of their buyer knowledge; they’ll resolve the place and the way that knowledge is saved, with 100 per cent traceability of when and by whom that knowledge is accessed.”
Because it expands into Europe and prepares a brand new chapter, Rierino is ensuring that knowledge compliance and privateness will not be an afterthought. It has constructed its system with nativity to guidelines and rules each step of the best way.
“Our platform additionally facilitates establishing enterprise guidelines and flows in keeping with nation rules and firm guidelines, equivalent to setting-up buyer notifications to make sure that the suitable contractual data is communicated throughout the timelines or configuring supply and VAT charges as required,” provides Berkin Ozmen.
Income and future development
Rierino primarily generates income by means of enterprise software program licensing.
“We have now a set annual licence price, which is impartial of the variety of customers or quantity of transactions taking place by means of our platform – giving our purchasers higher predictability and ease of thoughts that our charges won’t skyrocket after they scale their operations,” Mine Ozmen tells Silicon Canals.
Notably, the licence price is set primarily based on the kind and variety of modules deployed with the platform.
Moreover, Rierino gives an end-to-end PaaS mannequin for choose purchasers, additional increasing its monetisation technique.
After Europe, Rierino goals to increase its LCNC know-how stack to the UK, the US, and even Asia.
For Rierino, the objective is straightforward. It envisions itself as a world digital transformation platform, increasing geographically, broadening its enterprise mannequin, and venturing past e-commerce and it has all of the elements in place to succeed.
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