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By Sean Tinney July 6, 2023
Are you in search of a game-changing technique to captivate your electronic mail subscribers and increase your advertising and marketing efforts? Look no additional than video electronic mail advertising and marketing!
Incorporating a video in your emails has the ability to mesmerize and interact your subscribers in ways in which conventional text-based emails merely can’t match.
As people, we’re naturally drawn to visuals, and movies present a visually compelling and immersive expertise that may go away an enduring impression. The information helps this, viewers say they keep extra info (95% of a message) after watching a video.
So are you able to embark on this thrilling journey of video electronic mail advertising and marketing?
Then it’s time to unlock the ability of movies to attach, have interaction, and convert your electronic mail subscribers like by no means earlier than. So seize your popcorn, sit again, and prepare to find the magic of video electronic mail advertising and marketing!
However first, let’s outline what video electronic mail advertising and marketing is…
What’s video electronic mail advertising and marketing?
Video electronic mail advertising and marketing is solely incorporating movies into your emails. Video advertising and marketing is a robust method to join with folks on a deeper degree. And, as we’ve already talked about, folks love watching movies to find out about a model or matter.
Sometimes, movies are displayed in emails just like the one under from Niice:
Whereas movies gained’t play inside the inbox because of Web Service Supplier restrictions, displaying a thumbnail just like the one above tells a viewer immediately that it’s a video.
To be able to watch, viewers might want to click on the thumbnail picture and watch the video from the internet hosting platform.
12 Inventive methods to make use of movies in electronic mail advertising and marketing
From product demonstrations and buyer testimonials to behind-the-scenes glimpses and academic tutorials, the probabilities are limitless in terms of leveraging movies in your electronic mail advertising and marketing campaigns.
Listed below are my picks for essentially the most inventive methods to make use of movies in emails.
1 – Present ’em the way it’s finished
Would you quite learn a step-by-step course of for getting began or have somebody information you thru that course of.
For me, that’s a straightforward query. Watching a video permits me to see first hand what to do.
Shopify features a tutorial video serving to new customers arrange their first retailer.
2 – Get prospects excited a few product
Use movies to showcase your services or products in motion.
Present the way it works, spotlight its options, and reveal the advantages to interact your viewers.
Jot Espresso shares a colourful and thrilling video highlighting their product and the other ways you may make espresso.
Right here’s the video they add to their electronic mail.
3 – To have a good time particular events or vacation greetings
Create customized movies to ship festive greetings or have a good time particular events together with your subscribers. This provides a private contact and strengthens the connection together with your viewers.
After males’s shaving firm Harry’s celebrated three years, they despatched an electronic mail to their prospects the place their worker’s learn precise buyer evaluations (I’m assuming they had been precise, some had been fairly on the market).
Take a look at the video for your self:
4 – To coach
Ship worthwhile data and insights to your subscribers by informative video tutorials, demonstrations, or professional interviews, making complicated ideas extra accessible and fascinating for a extremely impactful studying expertise.
This advertising and marketing agency included a video educating their shoppers on find out how to use key phrases of their content material technique. The aim for this electronic mail was to assist their shoppers with SEO and to additional set up themselves as thought leaders.
5 – Spotlight how superior you’re
Embrace video testimonials from happy prospects so as to add credibility and social proof. Spotlight the challenges your prospects face, how your product/service helped them overcome these challenges, and the outcomes they achieved.
You should utilize your Google evaluations to tug these testimonials.
Listening to actual folks talk about their constructive experiences may be extremely persuasive.
6 – Getting began
Welcome new prospects with open arms and assist them get began seamlessly by incorporating a useful onboarding video into your welcome electronic mail collection. Information them by the preliminary steps, reveal key options, and supply ideas to make sure they’ve a clean and profitable expertise together with your services or products.
Airtable features a fast 2 minute video displaying new customers precisely find out how to get began with their platform.
This video helps new customers perceive these first key steps wanted to start out utilizing Airtable. Test it out:
7 – Promote your most up-to-date YouTube movies
Promote your newest YouTube movies by leveraging the ability of the feed ingredient in AWeber.
With this function, you’ll be able to robotically pull within the thumbnails, video names, descriptions and extra out of your YouTube channel, creating visually interesting and fascinating electronic mail content material that showcases your most up-to-date movies and entices subscribers to click on and watch.
That is a straightforward method to enhance your video view. See how we used it within the backside of this electronic mail.
8 – Occasion recap
Relive the joy of your latest occasion by incorporating a video recap into your electronic mail advertising and marketing. Take your subscribers on a journey, highlighting key moments, speaker highlights, and attendee testimonials, permitting them to expertise the occasion’s vitality and worth firsthand, even when they couldn’t attend in particular person.
All of your prospects could not be capable to attend an occasion, so allow them to know all of the thrilling, educated info they missed. OnBrand determined to recap every of their occasions. This technique is an effective way to create FOMO (the concern of lacking out) and is an effective way to extend attendance at future occasions.
9 – Month-to-month summaries
Wrap up every month with a dynamic video in your electronic mail advertising and marketing, offering a abstract that highlights your newest product releases.
Interact your subscribers with a visually fascinating recap that showcases your progress and units the stage for an much more thrilling releases within the coming months.
Ahrefs offers a month-to-month product roundup to all their prospects. These emails at all times begin with a video, however all of them embody a written abstract of product releases.
10 – PSA
Interact your viewers with a compelling public service announcement message that conveys important info, educates, and evokes motion, amplifying the impression of your message and elevating consciousness for the trigger.
When the pandemic hit a number of years in the past there was a variety of concern and uncertainty particularly when it got here to air journey. So as an alternative of a plain textual content electronic mail, the CEO of AmericanAirlines despatched a video electronic mail to replace their prospects.
11 – Share a hit story
Convey your buyer success tales to life by movies in your electronic mail advertising and marketing. Showcase the journey and achievements of happy prospects, permitting their genuine experiences to resonate together with your viewers and construct belief in your model, in the end inspiring others to realize comparable success.
Adbeat does an ideal job transitioning from a hit story right into a video present the steps that buyer instrument to extend their outcomes.
12 – Summarize your electronic mail or weblog
Make your content material extra participating and simply digestible by utilizing video in your electronic mail advertising and marketing to create quick summaries or highlights of your electronic mail or weblog posts.
We despatched a protracted format electronic mail to our subscribers however we acknowledged that individuals devour content material in numerous methods, so we embody a video highlighting to key advantages of that electronic mail.
Advantages of video emails
Movies maintain the ability to extend electronic mail engagement, however there are such a lot of different advantages for including movies to your electronic mail messages. Listed below are the highest advantages for together with a video in your emails.
Larger click-through charges
Movies will help seize consideration, conveying messages extra successfully, and attractive viewers to interact together with your content material.
Enhance gross sales
By making a extra immersive and persuasive expertise, showcasing services or products in motion, may end up in viewers making a purchase order.
Saves you time
As an alternative of writing a protracted electronic mail, summarize your message in a video.
Shareable
They enhance the probabilities that your electronic mail may be shared. Humorous, quirky movies work nicely for this.
Right here’s an ideal instance from males’s shaving firm, Harry’s.
Rising your electronic mail checklist
Detailing why somebody ought to join, and what they’ll get out of your checklist
Constructing a relationship
A behind-the-scenes video helps you join together with your viewers
Evoking a sense
The sensation you allow your viewers ought to hook up with your objective. If you would like your viewers to take motion and do one thing (like add a video into an electronic mail), maybe the sensation you’re going for can be “motivated,” since you’re utilizing your video to hook somebody’s curiosity and inspire them to do one thing.
Going viral
If you wish to have your movies shared so much, you may need to evoke a sense of “delight” as an alternative. You may even discover that you simply need to evoke a mix of emotions as an alternative of just one.
How you can add a video to your advertising and marketing electronic mail?
With a good electronic mail advertising and marketing instrument like AWeber, together with movies in electronic mail is extremely simple.
In case your instrument has a drag and drop editor, all it’s good to do is drag the video ingredient into your message editor, embody the hosted video’s hyperlink, and voila! All that’s left to do is press ship.
Get began with video electronic mail advertising and marketing
Now that you simply’re geared up with the data of video electronic mail advertising and marketing, it’s time to take motion and revolutionize your electronic mail campaigns. Don’t let this impactful technique go to waste – begin implementing video emails to drive outstanding outcomes.
Start by figuring out alternatives in your current electronic mail campaigns the place video can add worth and improve your messaging.
Are you able to harness the potential of video emails? Begin creating, sending, and changing at the moment!
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