Lisa’s App of the Week – Email Optimization Tools

By Lisa Heay, Director of Enterprise Operations at Heinz Advertising

For this week’s App of the Week submit, I wished to focus on two extra free apps which have helped us alongside on our e-mail optimization journey. I’ve already coated one e-mail optimization workhorse in a earlier App of the Week submit, Mail-Tester.com, however there are a number of extra, MX Toolbox and Google Postmaster, that ought to make up any Advertising Operations skilled’s arsenal.

MX Toolbox

MX Toolbox offers community diagnostic and lookup instruments, enabling professionals to watch, analyze, and optimize their e-mail supply, and diagnose and resolve a variety of e-mail and community infrastructure points.

Customers can carry out checks to verify the well being of their e-mail servers, confirm e-mail supply, and troubleshoot any issues which will come up. The platform conducts checks on numerous parameters together with blacklist standing, SMTP connectivity, and message header evaluation to supply a complete overview of e-mail system efficiency.

MX Toolbox additionally gives DNS-related instruments and companies. Customers can analyze DNS information, carry out DNS lookups, and troubleshoot DNS-related points, guaranteeing correct configuration and functioning of the DNS infrastructure, which is essential for e-mail supply and general community stability.

For us, we use the free instruments and often verify to see if @heinzmarketing.com is listed on any blacklists, and guarantee our DMARC is about up appropriately. This instrument was essential in diagnosing an e-mail sender challenge which in the end led to a dive in engagement charges.

MX Toolbox does have some paid options – and you may be taught extra about their packages right here.

Google Postmaster

Google Postmaster is a service offered by Google to assist e-mail senders monitor and optimize their e-mail supply on Gmail—guaranteeing that authentic emails attain recipients’ inboxes successfully.

This instrument offers senders with detailed stories on metrics that assist senders consider the effectiveness of their e-mail campaigns and establish potential points which will negatively affect deliverability.

Along with inbox placement and area and IP status, Google Postmaster will spotlight the next for senders:

Supply errors – permitting senders to pinpoint particular issues which will happen in the course of the e-mail transmission course of. By analyzing bounce codes and error messages, senders can troubleshoot and rectify points corresponding to invalid e-mail addresses or configuration errors.

Spam complaints acquired for a sender’s emails – enabling senders to establish potential content material or sending practices which will set off spam filters, permitting them to regulate their e-mail content material and sending methods to reduce the possibilities of being marked as spam.

Electronic mail authentication protocols – offers knowledge on the implementation and effectiveness of authentication mechanisms like SPF, DKIM, and DMARC. This helps senders be sure that their emails are correctly authenticated, decreasing the chance of their messages being flagged as spam or being spoofed.

Your entire e-mail recipients received’t use a Google platform for his or her mail, however we’ve discovered that if we’re getting good marks by means of Gmail, Outlook and different platforms carry out equally.

To wrap up

You might discover that these instruments (and others, like Mail-Tester, which I’ve coated in one other App of the Week submit) verify a number of the identical issues. It’s true. However they’re all nonetheless value your time, as a result of for us, one instrument confirmed our DMARC as passing and one other flagged a problem. Collectively these instruments work collectively to indicate a fairly good, complete view of e-mail deliverability to make sure your messages are being seen.