18 Above the Fold Content Examples to Inspire Your Own

The human consideration span is brief. Because of this your web site’s content material has to encourage, delight, and have interaction your target market in mere seconds.

Because of this, you’re above the fold content material needs to be engaging sufficient to carry a customer’s consideration and maintain their curiosity.

In case your session time is low and your bounce fee is excessive, then your above-the-fold content material could also be guilty. To not fear: We’ll go over all the pieces you want to learn about above-the-fold content material, together with greatest practices and examples that can encourage you.

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Your above-the-fold web site content material immediately impacts your engagement metrics, as a result of it might probably encourage customers to discover the remainder of the web site and its choices. If it’s not correctly optimized, you’ll doubtless see a lift in bounce fee and a lower in conversions.

An internet web page that’s gradual to load, congested with data, and onerous to make use of will in all probability not draw the reader in the identical approach a web page with the alternative design would. This will damage your web site’s lead era potential.

Let’s say you’ve been dropping visitors. It’s attainable the content material web site guests see once they first go to your web page is not attention-grabbing sufficient to maintain them there. Your web page is perhaps compelling by the point guests begin scrolling, but when the content material isn’t dazzling and user-friendly proper off the bat, guests can simply click on away.

Because of this your content material above the fold may in all probability be re-done to have interaction guests. Bear in mind, content material above the fold will show in another way relying on the system — whether or not desktop or cell.

In case your web site has compelling above-the-fold content material, you‘ll doubtless see larger conversion charges and decrease bounce charges. For those who’re not sure, attempt to self-test by taking a look at your web site from a brand new perspective — if you happen to had been a brand new viewer, would you keep in your website at first look?

Let’s discuss some methods you’ll be able to guarantee your above-the-fold content material engages net customers.

Above the Fold Web site Design Finest Practices

While you design your webpage, maintain these practices in thoughts. They will maintain guests’ consideration and encourage them to discover the remainder of your web site.

1. Preserve your design easy.

Above-the-fold content material shouldn‘t be extraordinarily busy — whether it is, readers won’t know the place to look first and click on away from the web page. Alternatively, in the event that they’re not capable of finding the reply to their problem rapidly, they will doubtless select one other web site.

To maintain your web page trying skilled, organized, and user-friendly, attempt including one featured picture or multimedia, similar to a GIF or video, to the content material above the fold. Then, add a brief headline that introduces your webpage, and a sentence under it that describes your web page in additional element.

2. Make the content material participating.

Easy net pages are one strategy to maintain a person’s consideration. However once they get there, take alternatives to please them. For instance, whenever you write your headlines and physique textual content, they need to echo your model voice.

You don‘t need to make big adjustments to please the customer. For instance, if there’s a CTA button in your web page, you might attempt “Able to get began?” as an alternative of “Study extra.”

If the featured photograph in your webpage is static, see if you happen to can ship the identical message with a GIF as an alternative. Moreover, if your entire copy is one shade, attempt including one or two extra — rule of thumb is to include your model colours for professionalism and consistency with the remainder of your web site.

3. Design your content material for usability.

Above all else, your content material needs to be simple to work together with. For example, if you happen to’re engaged on the above-the-fold content material for a product web page, ensure your above-the-fold content material is functioning because it ought to.

Let‘s say your product web page’s above-the-fold content material is a video. Does it load accurately, embrace captions, and provide sound choices?

Moreover, take into consideration the expertise of the person. In case your above-the-fold content material encompasses a video that autoplays, will it interrupt the person’s interplay with the web page? To fight this subject, ensure the video performs on silent and consists of subtitles, if wanted. Be certain that to include different net accessibility requirements as effectively.

4. Remedy challenges for the reader.

Your content material above the fold ought to reply the problem of the person. As an instance, as an instance you’re employed for an e mail advertising and marketing service supplier, and a person searches “e mail advertising and marketing software program” and lands in your homepage.

Your content material, then, ought to embrace a number of, if not all, of the key phrases “automated e mail advertising and marketing software program” in some type. For instance, your headline may learn “E-mail Automation for Entrepreneurs,” and increase on that within the supporting textual content.

Designing all these parts completely the primary time is a problem. Subsequent, we’ll cowl how A/B testing can assist you get higher engagement.

Testing Above the Fold Content material

How are you aware your web page is a knockout? By testing a number of variations. A/B testing is an experiment that enables entrepreneurs to check totally different variations of campaigns, emails, CTAs, copy, net pages or different supplies to gauge which performs greatest.

This course of could sound daunting however it doesn’t need to be. Instruments like HubSpot’s A/B Testing Equipment include all the pieces you want to get began. To make sure your above the fold content material is the perfect it may be, you’ll need to do a take a look at evaluating the brand new iteration of the web page vs. the unique model.

These exams can assist you:

• Determine customer ache factors and remedy them
• Determine any usability obstacles
• Enhance conversions
• Cut back bounce charges

As soon as the outcomes from testing are in, you’ll need to analyze the metrics and use them to tell any design adjustments. Now that you’ve got a number of pointers to work with and suggestions for testing, it’s time to take a look at some above the fold examples that can encourage you.

Above the Fold Web site Examples 

1. Wistia

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Wistia lets its customers create dynamic movies for advertising and marketing campaigns. The above-the-fold content material introduces Wistia’s companies utilizing a mixture of multimedia: GIFs, movies, and quick copy, to point out off the capabilities of the service.

Wistia‘s homepage feels informal, welcoming, {and professional} on the identical time. The homepage video stops guests of their tracks. They’ll doubtless spend extra time watching the talk-show-inspired clip that explains Wistia‘s companies. As a client, once I see actual folks on a webpage, it’s inviting and compels me to discover additional. After the video, customers could have an thought of the software program’s choices, straight from knowledgeable entrepreneurs.

2. Velocity Companions

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Velocity Companions, a B2B advertising and marketing company, doesn’t have an organization overview video for his or her above-the-fold content material. As an alternative, the homepage has an interesting 3D animated video and a paragraph of content material that explains why modern entrepreneurs ought to leverage new content material codecs to inform extra refreshing tales.

The phrase “Nice advertising and marketing strikes” describes what the enterprise is all about, and is brief, easy, and to the purpose, letting the abstract do the heavy lifting relating to attracting guests. Velocity Companions’ above-the-fold messaging sparks curiosity, and in flip, the inducement to maintain scrolling.

It‘s vital to notice, nevertheless, that if you wish to use above-the-fold content material much like Velocity Companions’, ensure the primary few seconds of your collateral, in addition to your copy, are probably the most participating. In the event that they aren’t, the customer in all probability will not really feel inclined to remain on the location previous studying the headline.

3. VeryGoodCopy

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VeryGoodCopy is a inventive company that crafts articles, touchdown pages, net pages, and emails for manufacturers. Above the fold, the web site lets the copy describe what the corporate can present for customers.

The headline conveys the chance for entrepreneurs to discover ways to persuade by leveraging ample white area and social proof. It additionally consists of an attractive headline, a quick description of their content material matters, and a vivid call-to-action. This straightforward and interesting above-the-fold design ensnares their guests’ consideration and convinces them to take a look at their micro-articles.

4. Shopify

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Shopify’s above-the-fold content material leverages photographs to ask the reader to discover. Shopify permits entrepreneurs to start their very own ecommerce enterprise. The above-the-fold content material makes use of photographs of merchandise bought on Shopify to point out how the software program is used.

The homepage consists of creative photographs to make a long-lasting impression on the person. And, although copy is sparse, the tagline is full of function and compels guests to click on that inexperienced CTA to start out a trial.

5. Ann Handley

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Ann Handley, a Wall Avenue Journal best-selling writer and associate at MarketingProfs, makes use of the homepage on her web site to impress customers by highlighting her advertising and marketing prowess. Hyperlinking and linking are heroes right here — linking to different pages on an internet site can earn extra clicks on varied pages on a website.

She additionally leverages white area, a welcoming image of herself, a catchy tagline, compelling copy, and a vibrant call-to-action to influence her guests to contemplate working along with her. From this homepage, the customer is aware of what Handley appears to be like like, what she has carried out, and the best way to contact her. So far as above-the-fold content material goes, it is a house run.

6. Mint

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Above-the-fold content material can maximize on simplicity, prefer it does for Mint, a funds monitoring and planning software program. The easy, but skilled, homepage successfully conveys the corporate and the way they can assist prospects.

Discover the copy within the headline — it emotionally connects to the reader in two sentences, opening the door for them to discover the app of an organization that is aware of them.

Mint additionally has a video of their app in motion to catch their web site guests’ consideration. This helps the customer visualize how the app will look in the event that they determine to enroll.

7. InVision

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How do you present buyer tales dynamically above the fold? Let‘s check out InVision’s smooth instance.

InVision is a digital product design firm that helps customers simply construct smooth spectacular web sites, so the design group on the firm knew the homepage needed to impress guests. It does, auto enjoying a silent model of the corporate’s overview video, full with testimonials from decision-makers at corporations similar to Uber and Twitter.

The copy that‘s layered above the video does a terrific job of concisely explaining what the corporate does for customers, and the “Get Began Free” CTA even entices me, a marketer who isn’t seeking to design an internet site, to study extra concerning the firm’s choices. It additionally doesn‘t cover the titles of these decision-makers from the video — “Dantley Davis, Netflix Design Director” is giant sufficient that it might probably catch customers’ eyes once they aren’t trying.

8. Animalz

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Just like VeryGoodCopy, Animalz is a content material advertising and marketing company whose web site doesn’t bombard guests with messaging about their companies within the above-the-fold design. As an alternative, guests are greeted with the headline, “The world’s greatest content material advertising and marketing occurs right here,” which entices a marketer like me to learn additional.

The CTA copy is totally different from run-of-the-mill CTA buttons. “Let’s speak,” reasonably than, “Click on right here to study extra!”, implies that when guests click on on the CTA, they are going to be taken to an actual one that can provide them extra details about the service.

The web site additionally leverages white area, and makes use of easy, hand-drawn photographs to entice the reader to scroll down. The purple squiggle runs down the webpage to introduce Animalz’s high prospects, and results in a type to get in contact with the corporate.

9. Ahrefs

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Possibly you’re employed for a corporation that wishes a no-nonsense homepage that conveys the advantages of the product with out congesting the web page with an overload of data. If that description matches you, check out Ahref’s above-the-fold strategy.

The headline describes what the service does: It helps customers enhance their website positioning with out essentially being an website positioning knowledgeable. The CTA seals the deal by speaking pricing data.

Glad prospects are listed on the backside, proper earlier than the fold, to provide a rounded-out overview of how Ahrefs generally is a profit to profitable corporations. In order for you your homepage to make use of extra copy, reasonably than visuals, attempt presenting it in a easy approach that does not use greater than 30 phrases, like Ahrefs did.

10. Twitch

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After typing in Twitch.television into your browser, you are instantly immersed into what the web site provides: dwell streams for avid gamers. It is because as quickly as your browser accesses the web site, a featured dwell stream begins autoplaying.

Whereas it may be a bit jarring to instantly hear voices coming out of your browser, Twitch‘s above-the-fold design doesn’t use any copy to explain their companies. As an alternative, customers can bounce proper in and demo the content material themselves, looking streams with out having to make an account or learn something. They’ll maintain scrolling to see well-liked streams, click on one, and discover the location’s capabilities from there.

Due to how the location works altogether, this above-the-fold strategy works. Twitch provides guests to trial their companies with out doing any studying. Visible platforms much like Twitch can profit from this methodology, pulling in visible learners and non-visual learners alike.

11. Skillshare

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Skillshare makes use of video to clarify the majority of their companies above the fold. As a result of the software program provides on-line lessons in quite a lot of topics, the video shows an summary of what Skillshare can assist you accomplish, study, and really feel.

The video highlights confident-looking adults diving into their passions, which is what Skillshare helps customers with. The sign-up field conjures up guests to discover their creativity with the software program — and get began free of charge.

12. Flock

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The messaging app Flock doesn’t waste any time: It immediately consists of an e mail seize type above the fold. The important thing to together with an e mail seize type is to design it so it does not interrupt the expertise of a first-time customer to your web site.

The supporting photographs illustrate how Flock works, and the CTA textual content shows a little bit character (“Get Flocking”). Utilizing a type to boost your homepage might be easy and efficient whenever you embrace a clickable button and a picture to show an summary of your organization to guests.

13. King Arthur Flour

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The above-the-fold content material of this Boston-based baking ingredient provider, King Arthur Flour, is high notch. It provides guests the selection to observe a video tutorial on the best way to make sourdough bread, immediately inviting them to have interaction.

I may get a really feel for the corporate‘s choices: a Fb Web page (which homes the enterprise’ baking present), recipes, a baking FAQ, merchandise for buy, and even a “Baker’s Hotline”, which works as a Contact Us web page.

The slideshow options, outfitted with a shiny photograph and their very own CTA, gave me an entire overview of all the pieces the corporate can do for aspiring bakers. It goes exterior of simply the enterprise’s merchandise, and as an alternative, provides useful data for bakers generally, which is welcoming to somebody who could also be intimidated about bread baking.

14. Clarkisha Kent

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Are you a freelancer questioning the best way to make your above-the-fold content material stand out amongst your competitors? If that’s the case, whenever you design your homepage, ensure it accomplishes two issues: displaying character and providing simple navigation choices.

It is because, whereas your work has to precede you, so does your character, particularly as a freelancer. For those who’re a author, like Clarkisha Kent, your copy has to promote it, like her web site does.

The inclusion of a headshot and attention-grabbing headline rapidly shows extra of who Kent is as a author, and the angle she is more likely to take as a contributor to web sites. Her navigation bar consists of hyperlinks to viral tweets she‘s made and clippings from different publications, so her homepage doesn’t need to.

As an alternative, her homepage serves as an introduction, which may precede her earlier than the remainder of her web site. When customers are drawn in by a minimalistic net web page with cliffhanger textual content, they’re doubtless going to be enthusiastic about exploring the web site to fill in that hole. For example, once I learn, “Chaos bringer,” I immediately wished to understand how, which prompted me to take a look at her previous work.

15. Good Witch Kitchen

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That is one other instance of the best way to convey the character of your model if you happen to‘re a freelancer or small enterprise proprietor. Good Witch Kitchen is the identify of Kristen Ciccolini’s holistic diet enterprise. The web site’s above-the-fold content material accommodates an introduction of who she is and why she does what she does.

Ciccolini’s emblem and replica precisely present a fast view of the companies Good Witch Kitchen offers: A non-diet strategy to diet administration from an knowledgeable.

16. Aya Paper Co

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This stationery model makes good use of the world above the fold by together with a slideshow that prompts guests to buy birthday playing cards, discover new merchandise, and construct a present field for somebody. This works exceedingly effectively as a result of it provides customers an opportunity to search out what they want from the slideshow alone.

The web site then features a sequence of buyer testimonials to sway guests into turning into prospects. From the above-the-fold content material alone, you get a way of the model’s aesthetic, ethos, and dedication to environmental sustainability.

17. BREAD Magnificence Provide

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For individuals who’d prefer to maintain their model imagery sturdy above the fold, BREAD Magnificence Provide’s instance will be sure you provide some inspiration. The model features a video of consumers displaying off their curly hair — which is what their merchandise are used for — with a big model of its emblem positioned over the video.

The model then seals the deal by together with a “Store All” button on the backside. You’ll be able to nonetheless make a “splash” together with your above-the-fold web site content material; you’ll solely want to incorporate a CTA.

18. Ceremonia

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Ceremonia is one other haircare model that, like BREAD Magnificence Provide, makes use of a video to catch guests’ consideration. It additionally features a CTA button on the backside that invitations guests to “Store All.”

This above-the-fold web site instance is efficient as a result of it conveys the model’s mission and aesthetic whereas nonetheless absolutely utilizing the accessible actual property. The video conjures up one to deal with one’s hair utilizing the merchandise. It reveals folks being carefree and having fun with the setting. The model’s merchandise are created from naturally derived substances, and the video hints at that with out utilizing textual content.

In the identical approach, you’ll be able to trace at your merchandise’ background utilizing sturdy imagery in a video.

The Advantages of Above the Fold Optimization

Above-the-fold optimization is crucial to make sure your web site guests don’t bounce off the web page. That approach, you’ll be able to improve the possibilities of guests turning into prospects. By optimizing the content material above the fold, you’ll be able to:

• Enhance person engagement by immediately inviting customers to buy or attain out to you.
• Greet customers with on-brand messaging.
• Set up the worth of utilizing your services or products.
• Present the outcomes your web site guests can see in the event that they select to buy from you.

Now that you’ve got some inspiration about the best way to maintain your prospects engaged in your touchdown pages, which technique are you going to make use of for yours? I can not wait to see what you give you.

Editor’s observe: This publish was initially revealed in March 2019 and has been up to date for comprehensiveness.