New Mielle deal
Earlier this week, the WNBA introduced its latest multi-year partnership with Mielle, making the Black-founded and women-led magnificence model the official textured hair care companion of the league.
Mielle is hitting the bottom working as an affiliate companion of WNBA Reside. The model will conduct WNBA-themed advertising and marketing and retail packages, in addition to an built-in cross-promotional marketing campaign throughout the league’s companions, digital property and social media platforms.
“We have now been looking for the fitting companion for us within the textured hair care area, and Mielle was simply acquired by P&G in order that they’re blowing up in every single place,” stated Edison. “It’s superior that they’re approaching board and activating at Reside and displaying up in a significant manner.”
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