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The FIFA model is powerful, however the EA Sports activities model could also be stronger.
Andrea Hopelain, svp of name for EA Sports activities, joins Champions of Change to clarify how she’s overseeing the rebrand of the long-lasting FIFA online game franchise into EA Sports activities FC, arriving in 2024, following a record-breaking FIFA ’23 launch.
Hopelain additionally dives into how EA Sports activities is integrating feminine athletes into traditionally male video video games, and the way the corporate can market to ladies to develop the corporate’s fanbase.
Plus, find out about Hopelain’s favourite video games, and the way her abilities as a former aggressive soccer participant have modified her profession trajectory.
Stream the brand new episode beneath, hear and subscribe on Apple podcasts or discover it on Spotify.
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