Best Prompts for ChatGPT for Sales

When you’re not utilizing generative AI to maximise your promoting impression, you’re behind the curve. In a current report on AI developments, greater than 80% of salespeople who use generative AI are creating primary content material, like gross sales pitches and emails, and greater than 70% mentioned they’re utilizing it to investigate market knowledge. 

However there’s a catch. Instruments like ChatGPT for gross sales can ship massive productiveness wins for reps, but it surely isn’t at all times straightforward to get precisely what you want. Realizing what to ask in a question — referred to as a immediate — is an artwork type in itself. You could know your audience, think about the context of the communication, put in effort to personalize and polish your messages — and at all times, at all times filter out confidential info.

Take into accout — many buyer relationship administration (CRM) instruments are including built-in generative AI capabilities, so you might not even want prompts sooner or later. For now, I’ll share a few of my favourite prompts which can be prepared to make use of, and supply tips for secure and moral immediate use. 

Generative AI creates content material, like copy or photos, based mostly on easy, text-based prompts. There are various instruments that assist you to do that, like ChatGPT, Bard, and Bing, however all of them work in roughly the identical means: A consumer inputs a immediate requesting particular content material that doesn’t but exist — like an e-mail draft to a potential buyer. They set parameters, like how lengthy they need the e-mail to be and what they need it to incorporate. Then, the generative AI instrument finds parts of publicly obtainable knowledge that match the parameters of the immediate and items them collectively to create the specified content material.

That is only a broad-strokes overview. You may learn extra about how this works in Salesforce’s article on generative AI for gross sales.  

Generative AI safety and accuracy: The elephants within the room 

Generative AI has the potential to extend vendor productiveness, but it surely additionally introduces safety considerations. In the identical report cited earlier, about 73% of gross sales professionals mentioned they’re frightened about safety dangers with generative AI, and 49% don’t know easy methods to use it safely at work. On high of this, generative AI typically lacks sufficient context or background to create correct responses, also called “outputs.” So earlier than we dig in, just a few notes of warning on utilizing this new tech: 

• Public generative AI instruments aren’t safe. If you enter knowledge into instruments like ChatGPT, you feed that info into the digital ether. It isn’t encrypted, leaving it weak to unauthorized entry and misuse. Train warning and chorus from sharing delicate knowledge equivalent to passwords, monetary info, or any private info.
• Outputs could comprise inaccuracies. Public generative AI instruments don’t have entry to essentially the most up-to-date info (ChatGPT’s newest dataset is from 2021). Additionally, these instruments don’t vet info; they pull from a large swath of on-line sources, a few of which can comprise incorrect info. Earlier than sending any messages created utilizing public AI instruments, make it a behavior to overview the outputs for inaccuracies. 
• AI lacks human contextual data. Generative AI, by its nature, is incapable of human emotion. It’s additionally not at all times in a position to join the dots between completely different items of data, determine trigger and impact, floor motivations, or use essentially the most contextually applicable language. (A current gross sales dialog a Tesla AI salesbot had with a prospect exhibits this in spades.) All the time overview outputs to verify the language is pure, consists of ample context, and is tone-appropriate for the medium and viewers.
• Public generative AI instruments lack buyer context, too. Whereas generative AI lacks human emotion and struggles to attach info dots, many CRMs now boast AI instruments with built-in immediate performance that pulls from buyer info to offer extra customized and related outputs. They excel in recognizing trigger and impact, understanding motivations, and may even mirror the voice of your buyer based mostly on earlier communications saved in your CRM.

The perfect prompts for utilizing ChatGPT for gross sales

In my expertise working with gross sales groups, these three functions of generative AI save essentially the most time whereas rising prospect and rep engagement: creating important gross sales supplies, like pitches and emails; drafting coaching content material; and conducting primary analysis. The prompts under are those I see used persistently. 

My suggestion: Have your senior reps experiment with these and fine-tune till they ship impactful outputs straightforward to personalize. As soon as authorised by managers, these prompts might be become templates for the whole gross sales workforce.

Gross sales enablement (onboarding)

Instance immediate: Create a presentation define that features {your organization’s} mission assertion, {your organization’s} goal buyer, the advantages of {your product(s) or service(s)}.

Immediate: Write a 1,000-word information on {your services or products} together with three statistics (with supply) with 10 methods it/they may assist {a particular function or purchaser}.

Buyer, product, and trade analysis

Immediate: Describe the important thing elements that affect buyer buying selections for {services or products sort} in {trade}.

Immediate: Summarize the highest three critiques in buyer critiques for {your services or products}.

Immediate: Listing the highest three challenges for companies in {goal purchaser trade}.

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Social promoting 

Immediate: Write a 50-word LinkedIn message explaining how {your services or products} can handle the challenges of {a particular function or purchaser} in {trade}.

Immediate: Write a pleasant and interesting {social media platform} remark in response to a message that claims {copy of current social media submit}, subtly introducing {your services or products} and providing a novel worth proposition.

Name scripts/gross sales pitches 

Immediate: Write a 30-second chilly name gross sales script, highlighting three advantages of {your services or products} for {prospect/prospect’s firm}.  

Immediate: Write a three-minute video script for {title} at {prospect firm} summarizing the advantages of {your services or products}. Finish the video script by reminding them of an upcoming assembly on {date and time}.

Objection-handling and negotiation steerage

Immediate: Act like a {title} in {trade} who’s hesitant about the price of {your services or products}. Roleplay a dialog discussing the worth and advantages the product/service affords.

Immediate: Act like a {title} in {trade} who’s proud of {competitor resolution}. Reply to a gross sales pitch that summarizes the worth of {your services or products} and affords reductions for brand spanking new patrons.

Or skip the prompts altogether and think about choosing a CRM with generative AI capabilities inbuilt. That means you possibly can generate responses not simply from public databases, but in addition out of your trusted buyer knowledge. The outcome? Extra customized and related outputs with none immediate engineering. Right here’s a demo of how Salesforce does this.

Tips for writing and utilizing your individual ChatGPT for gross sales prompts 

Generative AI’s “open area” format has its professionals and cons — you possibly can create prompts for absolutely anything, however that doesn’t imply you’ll get one thing helpful again. The standard of the response closely relies on the standard of the immediate. By utilizing a built-in AI instrument in your CRM like Gross sales GPT, you possibly can skip the guesswork and keep away from tool-toggling by utilizing out-of-the-box prompts tailor-made to high gross sales course of use instances. However for those who’re utilizing a public generative AI instrument like ChatGPT for gross sales, I like to recommend being direct and linear together with your prompts.  Listed here are some primary tips:

1. Use clear, particular language. Add numbers and dates, concrete adjectives, and any measurable parameters to make sure your prompts generate helpful copy. For instance, as a substitute of prompting ChatGPT with “Inform me every little thing I ought to learn about vehicles,” push for specifics: “Write three brief sentences summarizing the auto trade’s largest monetary issues over the past 10 years.”
2. Maintain it linear. Generative AI instruments like ChatGPT like logic and circulation. When crafting prompts, body your asks in a linear format: “do that, then that, then that.” You may even use bullet factors to border the ask and make your request clearer.
3. Add context and background for extra related outputs. If you need outputs to handle particular info, word that info first. Add in e-mail or social copy ChatGPT can reference, or, if info is publicly obtainable, word that in your immediate. For instance, as a substitute of writing, “Draft a chilly e-mail to patrons within the automotive trade,” write “Draft an introductory e-mail to the CEO of Tesla that exhibits how (your services or products) addresses the highest three challenges of companies within the automotive trade.” This occurs routinely in Gross sales GPT, as each e-mail generated is predicated on contextual CRM knowledge. 
4. Always remember personalization. ChatGPT doesn’t have entry to private info — and personalization is the way you land prospects, shut gross sales, and generate loyalty. To make sure you get that non-public, hyper-relevant hook, be sure to add in the proper names, titles, and account-specific particulars to any generative AI outputs. Professional tip: Gross sales GPT can pull straight out of your CRM knowledge to personalize communications with a click on of a button. 
5. Disclose using AI, when mandatory. In conditions the place prospects would moderately assume a human created the content material, make sure to word generative AI instruments had been used. I like to incorporate these as footnotes on displays or in small print on e-mail signatures each time AI copy is added. Doing so will assist defend your popularity and construct belief.   

Keep forward of the generative AI curve 

When you’ve picked the prompts that work effectively for you, check and refine them to enhance the outputs — then personalize for that human contact. Additionally, keep in mind: ChatGPT for gross sales will not be a alternative for relationship-building. It’s a time-saving instrument that will get you to significant conversations quicker. Gross sales will at all times be about human relationships — and even essentially the most superior GPT prompts are unlikely to vary that.