Utrecht-based sports tech startup Mingle Sport ropes in €1.25M to become “Strava of Football”

Picture credit: Mingle Sport

Utrecht-based Mingle Sport, a sports activities tech startup, introduced on Friday that it has secured €1.25M funding from a seed spherical led by angel buyers and Dutch multinational Rabobank.

Mingle Sport says it should utilise the funds to scale its operations on a worldwide degree and launch its premium AI product for coaches and gamers.

“We’re very excited to open our app to the worldwide grassroots soccer neighborhood,” says Freek Bijl, co-founder of Mingle Sport. 

“We’ve seen an enormous want from groups in pro-level stats and content material, with low limitations to entry by way of setup and value. Our objective is to supply an answer with our app, and assist the enormously underserved neighborhood of grassroots athletes on the market,” provides Bijil. 

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Mingle Sports activities: Grassroots soccer app

Based by Nicky Rog and Freek Bijl in 2021, Mingle Sport is a grassroots soccer app that helps soccer groups monitor their efficiency, share fascinating highlights, and handle their group. 

The app was launched as a public beta within the Netherlands in the summertime of 2022, and utilized by 1000’s of groups over the course of the season. 

Following the optimistic responses, the Dutch startup has now opened up its app to a worldwide viewers and is offered to make use of in Europe, North America, Mexico, Australia, and New Zealand.

The app is free to obtain and obtainable on iOS & Android, with a premium providing arriving in early 2024. The corporate is planning to introduce premium AI-powered options for grassroots soccer groups by 2024. 

“We would like groups and golf equipment to essentially personal their content material and information. To allow them to create worth from it. We’re performing some very fascinating experiments with golf equipment round varied pricing mechanisms and can begin to introduce premium merchandise in 2024,” says the founding duo. 

The options are anticipated to supply distinctive stats & content material for groups, in addition to extra benchmarking and automated video highlights.

Nicky Rog, co-founder of Mingle Sport, says, “We need to provide coaches and gamers a product for any group that desires to get began with sports activities tech. Not solely top-tier novice athletes, but in addition common athletes and lovers. That’s why we use units individuals already personal, beginning with their cellphones.”

Mingle Sport claims that it’s frequently in contrast with Strava, the favored operating & biking app. The Dutch startup presents an identical mixture of expertise to trace efficiency and neighborhood to share and examine.

“It’s nice to be in comparison with an app similar to Strava”, says Bijl. “Much like them, our cell app permits groups to begin having extra insights and enjoyable with their efficiency. Our objective is to finally combine with the perfect sports activities tech options on the market throughout quite a lot of ball sports activities.”