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By Sean Tinney August 17, 2023
Anybody who writes repeatedly, can relate to this – It takes lots of effort and time simply developing with the proper matters. Then on high of that it’s a must to really write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, almost definitely you write for a number of channels – like a weblog, e-newsletter, social media.
There are just a few objectives you must attempt to obtain with something you write:
1 – Don’t be boring
2 – Educate the reader one thing they could not know
3 – Depart an impression that causes readers to really feel like they’ve to reply or react
Due to these objectives (actually, they’re my guidelines for writing partaking content material), there are days the place you could wrestle to provide you with content material concepts.
Then whenever you do have an concept, it might take you just a few hours to jot down one piece of content material.
But when there was a method to make writing content material faster and simpler whereas nonetheless producing tremendous partaking content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the best way was repurposed from a e-newsletter), you’ll uncover 10 wonderful methods to repurpose your content material. Plus I’ll share some examples of how I’ve repurposed my content material for larger engagement.
Repurpose e mail into a brand new weblog
I used to take a look at my e-newsletter content material and weblog content material as two totally different methods. Till I wrote this e mail again in Might. It was about learn how to develop your small business with extra and higher critiques.
I assumed it might make an awesome weblog submit, so I did some key phrase analysis (which I do for all my weblog posts) and located there was a superb search quantity for “learn how to get Google critiques”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: How one can get Google critiques: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social submit
That is the best method to repurpose content material, simply pull one vital nugget of knowledge out of your weblog and make it a social submit. Embody the weblog submit URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog submit on the “greatest fonts for emails” and turned it right into a Twitter submit by highlighting the highest methods to decide on an e mail font. Plus I added a graphic exhibiting the highest fonts. By including the URL (as a bitly hyperlink) I used to be in a position to drive further visitors to the weblog submit.
Repurpose weblog content material for a Thread
Or you may summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog submit on “learn how to develop your e mail record utilizing YouTube” that I became a Twitter Thread.
Make your e-newsletter a social submit
I took this text the place we talked in regards to the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the e-newsletter (additionally known as a Publication Hub) so anybody, even when they weren’t on our e mail record, might learn it.
Do you know that each one AWeber accounts come geared up together with your very personal Publication Hub – right here’s how you could find it.
Flip a weblog into e mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e mail e-newsletter.
You may have a number of fast and straightforward choices for turning your blogs into e-newsletter content material (particularly if in case you have an AWeber account).
Possibility 1: Use the feed aspect
In AWeber accounts there’s a “feed” aspect within the drag & drop builder. Pull the feed aspect into your e mail, then add your weblog URL and your most up-to-date weblog posts are routinely added to your e mail.
You’ll be able to present the picture, title, description, writer, and date for every weblog.
The feed aspect will also be used for YouTube movies and podcasts.
Possibility 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
If you write an extended type piece of content material, it may be difficult to then repurpose it into a brief type content material corresponding to a e-newsletter.
That’s when you may ask AI to summarize your weblog.
AWeber has an AI writing assistant characteristic constructed straight into the e-mail message builder. Simply open up the immediate and ask AI to summarize your submit.
Right here’s a superb immediate you need to use to make sure the identical high quality is produced:
Summarize this weblog submit [blog url]. Write it in the identical tone and voice because the weblog submit. Hold the phrase depend to underneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video beneath and the outcomes had been wonderful.
Repurpose a e-newsletter for a YouTube video
As soon as your content material’s written, you basically have a top level view for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the e-newsletter about Threads that we already repurposed for social media and had considered one of my colleagues create a YouTube video.
This offers us much more methods we will use that one piece of content material for a number of totally different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from current content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog submit (E-mail design ideas: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are usually an extended type of content material, you don’t wish to learn it verbatim. As a substitute break your weblog submit out into sections the place you may speak about key factors of your submit.
Repurpose content material right into a lead magnet
You may have all this wonderful content material in your weblog, YouTube movies, your e-newsletter, and presumably social media which you can bundle collectively to create a lead magnet.
Begin with content material that’s driving probably the most visitors, this can be a good indicator that’s a preferred subject.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to coach readers on the various kinds of copywriting formulation that may very well be used to jot down higher emails. We pulled the content material from this weblog submit titled “The three greatest copywriting formulation for e mail advertising.”
Repurpose content material right into a course
Creating an internet course is a unbelievable method to monetize your content material. Plus when utilizing current content material from a weblog submit, creating this course could be a fairly fast and straightforward effort.
To create worth in your on-line course, it’s vital to enhance your current weblog content material with supplementary supplies. These may very well be slideshow shows, partaking movies, infographics, templates, and different help sources that cater to numerous studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make all the course of of making an internet course very easy.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 E-mail Advertising and marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of knowledgeable insights obtainable from our content material, we curated a outstanding studying expertise that resonates with our customers and helps them develop into higher e mail entrepreneurs.
Repurpose content material for a podcast episode
Trying concepts for a podcast episode? Look no additional than your current content material. Publication and weblog content material make nice matters for a podcast.
The perfect half is you basically have an indicator on how widespread that content material will likely be by your e mail opens and clicks or weblog visitors.
AWeber created a collection of podcast episodes primarily based solely on the content material from this Final Information to E-mail Advertising and marketing.
Right here’s an instance of a kind of podcast episodes:
Your flip
Repurposing content material will not be a brand new, revolutionary technique. It’s really a really strategic a part of a well-rounded advertising plan. However you’d be stunned what number of nice content material writers don’t apply this technique. Me included, till lately.
So when you haven’t began repurposing your content material, no time like the current to begin. When you’ve got been, let me know what techniques you utilize.
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