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Anna Baird began her profession in Accounting serving to with IPOs of corporations like Google. She then moved to change into an SVP at McAfee and after they offered to Intel she determined to work at start-ups in order that she may assist construct the foundations at scale from the start. She turned a CFO after which a COO and eventually a CRO. Anna is now engaged on Boards to assist different executives make the most of the alternatives that they noticed earlier and keep away from among the errors that she’s confronted at early levels ◡̈
What you’ll be taught
- The significance of leveraging your relationships to usher in income
- Training resilience to surpass those that doubt your capabilities
- Figuring out when to stroll away from an organization
- Understanding the place your hires skillsets are to achieve success inside your group
Highlights
(6:13) What Anna has discovered all through her profession promoting into giant strategic accounts
(11:45) A stroll by means of of Outreach’s deal evaluate calls as a profitable strategic tactic
(15:45) Learn how to put together people to make a powerful ask that garners outcomes
(19:20) Anna’s impactful story that fueled her
(22:55) A second in time the place Anna confronted a wrestle with misalignment
(32:40) Anna’s recommendation to feminine leaders struggling to get promoted
(37:40) Understanding the place your hires skillsets are to achieve success in your group
(42:10) Working in silos not works
Quotes
I simply wanna work with curiosity individuals, fixing fascinating issues, with individuals I get pleasure from and respect being round.
The one motive why we exist as an organization, is as a result of we’re fixing a ache. By no means lose monitor of why you exist and what’s it that you simply’re constructing for.
Everybody needs to work for a spot the place they really feel has a fantastic basis of innovation, nice concepts, and totally different views, and I really feel that’s what the youthful technology is excelling at.
Hyperlinks and Assets
Anna’s Linkedin: https://www.linkedin.com/in/anna-baird-38966513/
The GTM Podcast
Don’t miss The .GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
The submit GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow.
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