About Us Page Tips, Templates, Examples, and More

There isn’t any denying the significance of a well-designed, safe web site in your ecommerce wants. Creating a web based retailer offers many alternatives so that you can join along with your viewers on a extra private degree based mostly on the content material you publish and the tales you inform. And relating to personalizing your on-line retailer, nothing is simpler than an “About Us” web page.

An About Us web page ought to make sure that to cowl primary details about the shop and its founders, clarify the corporate’s goal and the way it differs from the competitors, and encourage dialogue and interplay. Sadly, many companies miss the mark and, in flip, miss out on useful alternatives.

Learn on to be taught why About Us pages are further vital for ecommerce websites, tips about the best way to construct the right About Us web page, and instruments and examples that can assist you really feel impressed and get began.

Why You Want a Sturdy About Us Web page

When a possible consumer or buyer finally ends up in your web site and likes what they see, they’re going to probably head to your About Us web page. These guests are primarily trying to find your story—who’re you, and what do you supply? That is your alternative to shine and construct a connection between you and your new customer.

Though chances are you’ll be 100% business-oriented, your About Us web page is your probability to attach on a human degree. An excellent About Us web page will help your model:

• Make a very good first impression on new web site guests
• Talk the story, trigger, and goal of your small business
• Differentiate you in a constructive means out of your competitors
• Put a extra personable face to your model
• Set up belief that your small business is professional
• Give prospects a cause to buy from you
• Construct loyalty, retaining prospects coming again for extra

On the finish of the day, your About Us web page is basically a gross sales web page. Based mostly on the story you inform, you’ll paint an image that represents who you’re as a model. WHY would a possible consumer or buyer wish to purchase from you? Put a face to the identify, bridging the hole between you and your viewers.

5 Components to Embody in Your About Us Web page

Whilst you cannot promote merchandise out of your About Us web page, the knowledge on this web page will help push prospects nearer to a sale with out even seeing what it’s a must to supply. When creating your About Us web page, you should definitely embody the next parts.

1. Your core enterprise mannequin: Present a quick abstract of your Distinctive Promoting Proposition. Contemplate additionally providing better perception into the supplies you supply, or showcasing a charity you’re employed with that speaks to your target market. Regardless of the case could also be, that is your time to shine as you strengthen the worth of your model.
2. Awards and press: The milestones you’ve got already reached are very telling, as they present your viewers that you simply’re critical about working a profitable enterprise with high quality items and companies. When you’ve got proof that prospects love what you are doing, proudly show it to instill confidence in new customers.
3. Supporting stats and information: Are there any information or numbers which you could embody to drive your mission house? These values could also be in relation to why you developed your model. Nevertheless, they will additionally straight replicate your success (i.e., years in enterprise, gadgets bought to-date, purchasers helped to-date, and many others.).
4. Who you’re: Keep in mind, your About Us web page is the one space that tells your viewers who YOU are. That is your probability to showcase your crew when it comes to your model’s tradition. Put a face to every worker’s identify and supply a brief blurb about every crew member’s function and/or skillset.
5. Photos: Usually, web site viewers would reasonably learn content material on a web page that’s fantastically designed over one that’s plain. The purpose right here is that you simply want visuals! Not solely will photographs and movies break up the textual content, however these visuals can even present a “behind-the-scenes” look into your small business.

About Us Web page Template & Generator

That is your probability to take your reader on a journey. What have you ever achieved, and what do you envision subsequent? Growing a story is easy in case you observe a template, just like the one beneath. As you fill in your template, think about the characters and the setting, the issue you solved, the obstacles you hit, the milestones you obtain, and what your model’s future seems like.

“[Founders] first began [name of your company] to [describe the problem you set out to solve]. That’s the reason we [tell your story, based on your journey towards a solution to the problem above].

Throughout our journey, we [share what you have achieved and the milestones you reached based on your past and current efforts].

We try to be [describe your mission in terms of your target audience and what that means for your brand. Don’t be afraid to showcase who you are as a person or brand—this is your opportunity to connect with your audience].”

In the event you want some extra granular assist, try our computerized About Us Web page Copy Generator software that offers you brief, medium, and lengthy variations of About Us web page textual content you may copy and paste straight onto your web site. Simply fill within the blanks on the shape to get customized About Us web page copy which you could paste straight onto your personal web site.

5 About Us Web page Dwell Examples

Though your About Us web page ought to be distinctive to you and your model, we extremely advocate different profitable companies for inspiration. Listed below are a number of “About” pages to take a look at when it comes to wonderful formatting, storytelling, and model essence.

1. Mailchimp (View): Mailchimp’s About web page leads with a quick abstract of their group earlier than delving into their historical past, tradition, and what’s vital to them.
2. Marie Forleo (View): Right here, the founder makes use of first individual to inform her story in a means that feels private and makes the reader really feel like they’re engaged in a dialog.
3. Giphy (View): As a prime creator of gifs, Giphy makes positive to include them constantly all through their About web page to let their character shine shiny.

5 About Us Web page Errors to Keep away from

Research present that 52% of web site viewers typically wish to see an “About Us” web page on an organization web site, which suggests it’s vital to get it proper. Right here are some things you’ll undoubtedly wish to keep away from to make sure that your web page is hitting the mark.

1. Not having an easy-to-find web page: An “About Us” web page is likely one of the most visited touchdown pages on an organization web site. Not having one in any respect lets customers know that you simply’re not concerned about offering them with the knowledge they need. It additionally causes concern—if a shopper can’t discover your organization info, how can they know you’re a professional web site? Be sure that to prioritize this web page, and make it simply accessible.
2. Boasting, or saying an excessive amount of: You don’t wish to give a working record of your accolades and accomplishments or boast about in all places you’ve been and all the things you’ve carried out. You do wish to give a wholesome stability of informative info and attention-grabbing information. Contact on the historical past of your organization and its founders, and speak about tasks and purchasers in a means that does not come throughout as immodest.
3. An excessive amount of textual content or visuals: Your “About Us” web page is an effective alternative to point out off the character of your group. Visuals and movies are a good way to seize consideration and interact customers—in case you don’t, you danger trying boring and uncreative. Nevertheless, relying too closely on visuals is usually a mistake. Folks go to these pages for beneficial data, and duplicate is commonly one of the best ways to convey historical past, targets, and accomplishments.
4. Missing conversion drivers: You don’t need individuals to land in your “About” web page after which simply depart. To spur interplay and engagement, hyperlink to different touchdown pages and embody CTAs. “Signal Up Now,” “Observe Us Right here,” “Study Extra”—these are all nice CTAs that can drive engagement. The extra individuals you may work together with, the larger your attain—and the extra leads and conversions you’ll generate.
5. Lacking visible enchantment: In case your “About Us” web page doesn’t look good, it doesn’t matter how beneficial the content material is—customers will cease interacting along with your web site and its content material if it isn’t visually interesting. Which means that your content material must learn and look the half. It must load shortly, seize consideration easily, and provides customers the knowledge they need in as aesthetically-pleasing a means as attainable.

Ultimate Ideas

A superb “About Us” web page is concise, pithy, and informative. Not solely does it give beneficial details about an organization, its historical past, its merchandise, and its targets; it additionally has character and is visually participating. By no means underestimate the ability of your About Us web page, and don’t overlook to  alter your story, mission, and accomplishments as your small business evolves.

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