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Journey crafting is a buyer expertise framework that was developed by Andrea Peer, a buyer expertise skilled, and ClickFunnels ambassador. Andrea’s background in consumer expertise analysis and design in company America led her to create this framework to assist shoppers create high-performing buyer journeys that yield nice outcomes.
The idea of journey crafting sprouted from Andrea’s years of expertise in consumer expertise analysis and design. She was keen about understanding how folks work together with expertise and creating merchandise that customers love and might simply undertake and use. Nonetheless, after getting fired from her company job, Andrea determined to pursue entrepreneurship and began her personal company.
Initially, Andrea thought that her consumer expertise profession was over and that there was no place for it in her new entrepreneurial path. Nonetheless, when she began her company and started constructing funnels, she realized that there was a necessity for consumer expertise experience, particularly when it got here to membership builds. Membership builds require a robust deal with consumer expertise as a result of prospects want to have interaction with the product repeatedly.
To speak the significance of consumer expertise within the company world, Andrea launched the idea of journey crafting. As a substitute of utilizing technical phrases like consumer expertise, expertise hacking, or expertise design, she determined to speak concerning the buyer journey. This shift in language allowed her to convey the worth of consumer expertise in a approach that resonated along with her shoppers.
Andrea began utilizing her journey crafting framework in her company and examined its effectiveness. She met Susan, who was intrigued by Andrea’s method, and collectively they additional developed and applied the framework. Susan introduced journey crafting to her personal firm, and it proved to achieve success in enhancing buyer experiences.
The turning level for journey crafting got here in 2021 when Russell launched ClickFunnels 2.0 at Funnel Hacking Stay. Andrea and Susan had been instantly drawn to the brand new options and capabilities of the platform and noticed a chance to leverage journey crafting throughout the ClickFunnels neighborhood. They began the Geek Out group, a neighborhood of ClickFunnels 2.0 tremendous customers who needed to study and maximize the platform’s potential.
Watch the complete interview right here!
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