Investor Pitch Deck Template – York IE

Pitch Deck Introduction: The Hook

Like each good story, a pitch deck wants a starting, a center and an finish.

The typical enterprise capital agency used to spend about 4 minutes taking a look at a deck, however that quantity is now down to 2 minutes and 30 seconds, in line with DocSend. And which means you really want to nail your introduction.

The primary slide of your investor pitch ought to embrace an icebreaker — some type of reality or temporary anecdote that may seize the reader’s consideration.

Within the subsequent one or two slides, present an summary of the issue your organization is addressing and the way you’re going to unravel it. It will naturally lead right into a slide about your broader imaginative and prescient: The place do you see your organization in three, 5 or 10 years?

After laying this all out within the introduction, it’s time to dig into the meat and bones of your startup.

Nearly all of your investor pitch deck ought to cowl these pillars:

• Firm and group overview
• Market alternative
• Product and mental property
• GTM and traction

Firm and Group Overview

Have you ever and your co-founders (if relevant) began an organization earlier than, or are you able to in any other case show that you understand what you’re moving into? And what about the remainder of your management and different workers?

It’s necessary to point out that your group has the expertise — and the variety of expertise — wanted to really disrupt a market. Embody related enterprise successes and academic backgrounds as vital.

Market Alternative

It is advisable to present traders that there are sufficient clients prepared to pay sufficient cash to your product to justify your goal valuation.

Do that by counting on top-down analysis from market analyst corporations and likewise by taking a bottoms-up strategy: multiplying the anticipated variety of potential clients by the typical deal dimension to calculate your whole addressable market.

Product and Mental Property

Your product is the important thing to tapping into the market alternative you’ve recognized. Clearly clarify to traders the way it works and the way it’s totally different from different merchandise available on the market, and showcase any mental property behind it that traders might discover notably beneficial.

GTM and Traction

Clarify the way you market and promote your product. Use gross sales knowledge and buyer tales to point out that your go-to-market technique is working. Spotlight any outstanding clients and key use instances to display confidence in your organization.

Further Highlights

Don’t go away your investor presentation wishing you’d mentioned one thing extra. If there’s the rest about you and your organization that stands out, resembling compelling statistics or fascinating tales, embrace them in your deck.

Typically it’s these items which have the most important affect on traders.

Monetary Validation

Buyers shall be on the lookout for some proof factors of product market match, and there’s no higher solution to display that than with paying clients producing annual recurring income. Different metrics chances are you’ll wish to embrace once you pitch to traders are:

• gross margin
• month-to-month burn
• common contract worth
• internet income retention
• buyer acquisition value
• product utilization and engagement

Buyers may also wish to see your gross sales pipeline worth, however that’s sometimes a request made later in the course of the diligence course of.

Pitch Deck Conclusion: The Ask

Loads of founders ask, “Do you have to make a slide asking for cash in your deck?” The reply is 100% sure.

On the finish of your investor pitch deck, you should clearly lay out what it’s you’re asking for. Specificity is essential right here. Don’t simply say, “We’re looking for traders in a $1.4 million Seed spherical at a $9 million valuation.”

As a substitute, say:

• how a lot you wish to increase;
• why you wish to increase that quantity;
• the important thing investments you’ll make with that financing; and
• the milestones you hope to attain.

Thank You and Subsequent Steps

Lastly, ensure to finish with a thanks and subsequent steps slide. The extra you possibly can construct connections with traders — even when they go in your particular alternative — the extra doorways that may open up for you over time.