52 Visual Content Marketing Statistics You Should Know in 2023

It is superb how briskly issues can change in only one 12 months.

After combing by means of main stories on inbound advertising and marketing, content material advertising and marketing, social media, and on-line conduct, in addition to gathering our personal information, we’ve compiled the highest visible content material advertising and marketing statistics for entrepreneurs to replicate on.

This 12 months, we have seen the continued significance of visible content material emphasised by the modifications that occurred throughout virtually each main social community, together with TikTok, Instagram, and Fb.

That will help you preserve tempo with these tendencies, let’s check out some visible content material advertising and marketing statistics that show the influence visible content material has on attain, engagement, and gross sales.

Common Visible Content material Stats

Video Advertising and marketing Stats

Rising Visible Advertising and marketing Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising and marketing Statistics You Ought to Know

Common Visible Content material Statistics

• Video is the most well-liked and efficient media format. (HubSpot)
• 50% of entrepreneurs leverage video of their advertising and marketing technique, adopted carefully by photographs at 47%. (HubSpot)

• Lengthy-form movies above half-hour, like webinars and stay occasions, noticed over 11,000% development over the previous decade, making it the fastest-growing video phase. (HubSpot)

• 71% of B2B entrepreneurs say content material advertising and marketing has turn out to be extra essential to their group within the final 12 months. (Content material Advertising and marketing Institute)

• In 2021, over 50% of entrepreneurs used visuals in over 91% of their content material. (Venngage)
• Based on a survey by Venngage, unique graphics are probably the most used sort of visible content material by entrepreneurs at 36%, adopted by inventory images at almost 34%. (Venngage)
• 30% of entrepreneurs primarily create visible content material for blogs, adopted by social channels resembling Fb and LinkedIn. (Venngage)
• Based on The World Well being Group, there are an estimated 2.2 billion folks with visible impairments globally. (World Well being Group)
• Over 50% of entrepreneurs agree that visible content material is important to their advertising and marketing technique. (Venngage)
• A 3rd of entrepreneurs discover producing visible content material constantly is their greatest wrestle with content material manufacturing. (Venngage)

Video Advertising and marketing Statistics

• 75% of adults within the US watch short-form video content material on a cellular system. (eMarketer)
• 59% of Gen Z viewers use short-form video apps to find issues that they then watch longer variations of. (Suppose With Google)
• On common, folks watch 17 hours of video content material per week. (HubSpot)
• 91% of customers wish to see extra on-line movies from manufacturers. (HubSpot)
• Social media movies are the commonest sort of video entrepreneurs create at 71%, adopted carefully by explainer movies at 70%. (HubSpot)
• 96% of customers have watched an explainer video to be taught extra a few product. (HubSpot).
• 80% of entrepreneurs held stay occasions in 2022. (HubSpot)
• On the subject of B2B, 79% of individuals say they’ve been satisfied to buy an app or piece of software program due to a video. (HubSpot)
• YouTube is probably the most extensively used video platform by entrepreneurs at 90% (Fb is second, at 86%). (HubSpot)
• 33% of entrepreneurs leverage short-form video content material of their advertising and marketing technique.

• Quick-form video has the best ROI of all advertising and marketing tendencies. (HubSpot)
• Most short-form movies are underneath 60 seconds, and so they have the best common engagement. (HubSpot)
• Over 11 million folks streamed video for the primary time on Twitch in 2022. (Twitch)
• In 2022, YouTube surpassed Netflix as the highest streaming platform within the US. (HubSpot)

Rising Visible Advertising and marketing Tendencies

• 90% of entrepreneurs utilizing short-form video will enhance or preserve their funding subsequent 12 months, and 21% of entrepreneurs plan to leverage short-form video for the primary time in 2023. (HubSpot)
• 56% of entrepreneurs plan to extend their funding in TikTok in 2023. (HubSpot)
• 24% of entrepreneurs are planning to take a position extra in video than another format in 2023. (HubSpot)
• 1 in 3 entrepreneurs plans to cease utilizing NFTs this 12 months. Moreover, 29% plan to cease advertising and marketing within the Metaverse and in audio chat rooms. (HubSpot)
• 65% of all net site visitors is through a cellular system. (Similarweb)
• 40% of entrepreneurs plan to prioritize mobile-friendly web site design in 2023. (HubSpot)
• 56% of customers who’re within the metaverse wish to watch TV and flicks there. (GWI)

Infographic Stats for Visible Content material Entrepreneurs

• Unique graphics like infographics and illustrations carry out greatest, in accordance with entrepreneurs. (Venngage)
• Inventory images carry out the worst out of all visible codecs. (Venngage)
• On the subject of content material creation, 30% of entrepreneurs share infographics. (HubSpot)
• One research discovered that individuals following instructions with textual content and illustrations do 323% higher than folks following instructions with out illustrations. (Springer)

Supply: NeoMam

Social Media Stats for Visible Content material Entrepreneurs

• Fb is the most well-liked social media platform, utilized by 64% of entrepreneurs. Moreover, it has the most effective ROI in comparison with different social media platforms. (HubSpot)
• 70% of Instagram customers don’t thoughts seeing adverts when watching movies on Instagram. (Instagram Enterprise)
• 26% of entrepreneurs plan to make use of TikTok for the primary time in 2023, and 16% of entrepreneurs plan to take a position extra in TikTok than another social media app. (HubSpot)
• In 2023, 31% of entrepreneurs use YouTube Shorts and Instagram Reels. (HubSpot)
• Of the Instagram Story codecs folks want most, 35% say they have interaction with brief narrative-styled Tales with images, movies, and textual content most frequently. (HubSpot)

• YouTube is the most well-liked social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 utilizing it. TikTok is the second hottest platform amongst teenagers at 67%. (Pew Analysis)
• As of 2022, the most important demographic of U.S. Instagram customers was between the ages of 18 and 29, making up 71% % of Instagram’s person base within the U.S. (Pew Analysis)
• In a ballot of over 350 customers, 56% stated they “generally” watch Instagram Tales with the sound on, whereas 29% stated they “all the time” do that. (HubSpot)

• On Instagram, carousel posts draw the best engagement of all publish varieties, adopted by video posts. (Statista)
• For movies as much as 5 minutes lengthy, viewers will watch about 50% of the content material. (HubSpot)
• Snapchat had 100 million each day energetic Snapchat customers as of 2022. (Statista)
• Advertisers can attain greater than 250 million folks on Pinterest. (Hootsuite)
• Pinterest customers are 5 occasions extra more likely to make a purchase order after utilizing a Attempt-On enabled pin, Pinterest’s AR function. (Hootsuite)

• By the top of 2022, Pinterest had 450 million international energetic customers. (Pinterest)

• Customers who noticed immersive, actionable adverts on Pinterest have been 59% extra more likely to recall that model. (Pinterest)

Editor’s observe: This publish was initially revealed in April 2020 and has been up to date for comprehensiveness.