Lisa’s App of the Week – Email on Acid

By Lisa Heay, Director of Enterprise Operations at Heinz Advertising and marketing

Should you’ve adopted together with me in any respect this 12 months, you’ll know I’ve been on a journey to optimize and refine our electronic mail deliverability. We talked about how your viewers, the content material, and the know-how behind all of it come collectively to find out in case your emails can be learn. 

We additionally talked about some instruments that can assist – Mail-Tester and MX Toolbox and Google Postmaster.

Right here’s one other essential software we use to make sure our emails look their greatest – Electronic mail on Acid.

If in case you have been on this position for a few years like I’ve, chances are you’ll keep in mind a time (what looks like 100 years in the past) when to check the emails you despatched, you needed to actually ship them to your self and your many various electronic mail addresses. I’d ship it to my Gmail deal with, my Hotmail, my Outlook. I’ve even despatched to mates who I knew had Apple merchandise, with questions like “Does this electronic mail look good?” “Does the formatting look okay?” “Is the whole lot lined up the place it ought to be?”

For sure, a software like this may have saved the early-career model of myself lots of time, and it’s one thing that each Advertising and marketing Operations skilled ought to have of their arsenal now. 

What’s it?

Electronic mail on Acid is a complete electronic mail testing and optimization platform designed to assist electronic mail entrepreneurs be certain that their electronic mail campaigns render correctly throughout varied electronic mail purchasers, units, and browsers. It supplies a collection of instruments and providers that help in bettering the deliverability and look of selling emails.

Key options

Key options of Electronic mail on Acid embody:

Electronic mail Testing Throughout A number of Environments. It permits customers to preview how their emails will seem in 100+ completely different electronic mail purchasers (reminiscent of Gmail, Outlook, Apple Mail, and so forth.), browsers, and units (desktop, cell, tablets). This helps in figuring out and fixing any rendering points within the design and format that will come up.

URL Validation. It checks hyperlinks and pictures inside emails to make sure they’re working accurately and gained’t result in damaged or inaccessible content material.

Spam and Deliverability Testing. It checks emails in opposition to varied spam filters and supplies suggestions on potential deliverability points. This ensures emails usually tend to attain the recipient’s inbox and never be flagged as spam.

Electronic mail Analytics. This lets you higher perceive how readers are participating together with your emails. It gives analytics past opens and clicks you usually get in your electronic mail advertising and marketing platform. Here’s a preview of their reporting capabilities.

Accessibility Testing. The platform helps in evaluating the accessibility of emails for people with disabilities. It identifies any potential accessibility points and supplies suggestions for enchancment—issues like colour distinction ratio, hyperlink underlining, and so forth.

How do you utilize it?

Electronic mail on Acid is straightforward to make use of—you’ll be given an electronic mail preview deal with to incorporate in your electronic mail take a look at sends. Merely ship to that deal with, and in seconds your electronic mail will load into the Electronic mail on Acid platform and be able to evaluation.

You need to use the e-mail previewer by itself, or make the most of the marketing campaign precheck. Marketing campaign Precheck is an automatic pre-deployment guidelines that provides you the instruments wanted to streamline and optimize your emails. It first walks you thru the “first impressions”: your sender identify, topic line and preheader textual content. It then walks by your electronic mail’s accessibility, the inbox previews, and at last a abstract of your precheck.

Plans, pricing, and sources

Electronic mail on Acid gives a couple of service ranges to select from, starting from $76 monthly on up relying in your group’s dimension and wishes. We use the fundamentals, and it’s nonetheless an enormous worth and has saved us on a number of events.

In addition they have an expansive useful resource part for all of your questions – with movies diving into their varied merchandise and options. In addition they have an excellent weblog web site, crammed with tons of articles associated to electronic mail advertising and marketing greatest practices and how-to’s.

We love this software – it’s an integral a part of our electronic mail advertising and marketing course of. Test it out right now!