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Sam McKenna is the founding father of SamSalesConsulting, earlier to that she spent 6 years at On24 ending up as their VP of Enterprise Gross sales, She then jumped over to LinkedIn as their Head of Enterprise Gross sales. Sam can also be an advisor for prime development firms. She now leads an all girls group of 11, has over 180 purchasers, a number of million {dollars} in income, all beneath 4 years.
What you’ll study
- Realizing when to outsource expertise as a founder
- Utilizing strategic hooks to seize engagement on social
- The ability of darkish social and leveraging it to extend impressions
- monetize your social presence
- Studying to scale stuff you do effectively successfully
- successfully implement the “present me you realize me” framework in gross sales
Highlights
(3:40) Why constructing your digital footprint is extra essential than ever for founders
(8:30) carve out time for thought management all through busy occasions
(13:00) Methods from Sam’s playbook that folks ought to implement when constructing their social
(20:00) Excessive impression methods that Sam used to excel all through her gross sales profession
(26:00) Strolling the road between doing what works for you vs following playbooks given by your leaders
(29:00) A framework for “present me you realize me” in Gross sales
(33:42) Sizzling take: Shorter e-mails are usually not the best way to earn your ICP’s time
(35:51) efficiently rent for key roles
(40:30) Sizzling take: Chilly calling isn’t the best way to strategy your ICP anymore
(44:10) leverage knowledge to prospect effectively
Quotes
“You might want to ensure that you’re hiring somebody that actually has the thoughts share experience of the platform.”
“I believed that If I might scale no matter we’re doing very well, present me you realize me, I guess we might kill it.”
“Relying on the atmosphere that you simply’re in, if in case you have wiggle room to attempt new issues out, give it a shot.”
Hyperlinks and Sources
Sam’s LinkedIn: https://www.linkedin.com/in/samsalesli/
SamSalesConsulting: https://www.samsalesconsulting.com
LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/programs/linkedin-influencer-playbook
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
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