We Put Three to the Test

We have all heard how AI will help us write higher, sooner, and with extra accuracy.

Whereas this sounds interesting, particularly for time-strapped salespeople, there’s a catch: not all AI instruments are created equal.

Right here, I put three AI instruments to the take a look at — ChatGPT, ChatSpot, and Copy.ai — to see which one writes one of the best chilly e-mail.

Let’s dive in.

Grasp on – would not ChatGPT, ChatSpot, and Copy.ai all use OpenAI?

Good catch – and sure, OpenAI powers all three instruments. Nonetheless, if I ask them the identical query (e.g., “What’s crucial comfortable ability to have in gross sales?”), they arrive at completely different solutions. ChatGPT favors empathy, ChatSpot prefers efficient communication, and Copy.ai says rapport-building.

How do these instruments, all powered by the identical expertise, arrive at completely different solutions?

For one, OpenAI has launched a number of variations of its fashions, and completely different instruments might be utilizing completely different variations.

On prime of that, some platforms incorporate extra logic after the mannequin generates a response, both to make sure high quality, take away undesired content material, or higher match the platform’s intent. This could result in variations within the ultimate solutions.

There’s additionally the case of suggestions. Relying on the device, customers can upvote, downvote, or present suggestions on solutions. Over time, these suggestions loops information the device to favor sure varieties of responses over others.

Which AI Device is the Finest Gross sales Author?

I prompted every device to write down a chilly e-mail to a faux prospect named Katie. Here is the immediate I used:

“Write a pleasant e-mail to Katie Wu, Head of Operations at Acme Companies, introducing our new “SkyLite” App. The app is a list administration app designed for companies which have a number of warehouses. Acme Companies simply opened its third warehouse this month, and “SkyLite” can combine with its present tech stack.”

Let’s have a look at which device delivered one of the best outcomes.

#1. ChatSpot

Coming in first place is ChatSpot – let’s talk about what this device did properly:

Execs

I used to be pleasantly stunned to see bullet factors on this e-mail. That is an efficient method to lay out data and provides the attention a break from longer paragraphs.

As for the substance of the e-mail, it does a superb job explaining the product’s worth. It outlines the app’s options to offer the reader a transparent image of its capabilities. It is a nice start line for salespeople to raise with precise stats, testimonials, or case research.

Cons

Whereas the e-mail does a superb job of outlining the options, it may do a greater job of fixing for the precise buyer. For instance, it mentions that Acme Companies is dealing with some challenges as they increase, nevertheless it would not say what these challenges are — or how the product solves them.

Whereas AI is nice at gathering details about a product, it is not so nice at “promoting” that data. In consequence, it typically generates obscure, generic statements.

So, whereas AI can present a stable basis for an e-mail, you continue to have to personalize it. Name out related ache factors, and do not be afraid to ask questions. For instance, “In working with different operation managers, one of many key points I see is [X]. Does that sound just like previous challenges you’ve confronted? I’ve some concepts which may assist.”

#2. Copy.ai

Copy.ai lands in second place — here is why:

Execs

This e-mail is brief, concise, and well-spaced, which makes it simple to learn and skim. That is important, particularly for busy professionals who obtain a number of messages a day.

The tone additionally hits the suitable steadiness: pleasant, partaking, and with a touch of urgency (“With the current opening of your third warehouse, it’s now extra essential than ever to make sure your stock is optimally managed…”).

Moreover, it does an ideal job of giving a snapshot of the product with out going overboard. As an alternative of itemizing 5 – 6 options of the product, it solely focuses on three. Close to the tip of the e-mail, it additionally recaps its important worth proposition in a sentence (“In a nutshell….”).

Cons

Gross sales emails want to point out, not inform – which is the place this e-mail falls quick.

This e-mail makes a number of claims (i.e., “SkyLite is the last word stock resolution that is certain to give you extra visibility…”) with none proof to again them up. If I have been to make use of this e-mail as my first draft, I might add knowledge, analysis, and testimonials to offer these claims extra credibility.

On prime of that, the preliminary greeting of “I hope this e-mail finds you properly” is a tad generic. It might be improved with a extra personalised opening, resembling, “Congratulations on opening your third warehouse! That is a formidable milestone and a testomony to your organization’s exhausting work. Whilst you’re increasing, I assumed this is perhaps the suitable time to introduce our new stock app…”

#3. ChatGPT (V3.5)

In final place is ChatGPT. Let’s check out its execs and cons:

Execs

Like Copy.ai, this e-mail does a superb job of describing the product and its options. It additionally comprises a number of stand-out sentences — for instance, “SkyLite is particularly designed for companies like Acme Companies.” That is an intriguing line that salespeople can use earlier than detailing why the prospect is an effective match.

Cons

This e-mail was the longest of the three, most of which is devoted to the product options.

Whilst you wish to convey the worth of your product, you additionally have to tackle the precise wants and considerations of the recipient. A prospecting message ought to really feel personalised and real, relatively than only a generic gross sales pitch.

Moreover, the phrase “Thanks for contemplating SkyLite as a possible companion” may come off as considerably passive. A stronger closing assertion ought to specific confidence within the worth SkyLite presents.

Finally, AI Should not Be a Copy-and-Paste Device

None of those emails have been dangerous, however they weren’t distinctive, both. Whereas AI can expedite the writing course of, it is typically at the price of real human contact — a cornerstone in gross sales.

Fairly than solely counting on AI, use it as a place to begin. Then, layer in your private experiences, tales, and tailor-made insights. This mix of AI effectivity and human connection will enormously improve your outreach.