Lunchables First to Use Rewarded AR Ads in Pokemon Go

Cellular developer Niantic revealed its Rewarded AR Adverts format on the Cannes Lions Worldwide Competition of Creativity in June. Now, Lunchables has turn into the primary model to launch a Rewarded AR Adverts marketing campaign in Niantic’s hit cellular recreation Pokémon Go.

Powered by Niantic’s eighth Wall augmented actuality improvement platform, Rewarded AR Adverts enable Pokémon Go gamers to work together with an augmented actuality expertise with the intention to obtain in-game gadgets.

“Rewarded AR Adverts are immersive, enjoyable and a simple technique to attain an viewers that we all know is searching for extra methods to interact with the manufacturers they love,” mentioned Erica Kovalkoski, head of name advertising and marketing partnerships at Niantic.

“Round 80% of our gamers love the thought of AR adverts in video games like Pokémon Go. It’s an pleasing expertise for the participant and a possibility for modern manufacturers like Lunchables to ship a model expertise their prospects haven’t seen earlier than.”

For this Lunchables marketing campaign, Pokémon Go gamers will be capable to use Lunchables meals elements (like crackers and round slices of cheese) to nearly construct six totally different objects in augmented actuality: a scooter, seesaw, the Eiffel Tower, helicopter, boat and picnic desk. When gamers full a construct, they’ll obtain in-game gadgets as a reward. Gamers may also be capable to obtain further in-game rewards by way of the Lunchables Playables rewards program.

“We’re always looking for new, modern methods to develop our model, and on the subject of reaching our mother and father and youngsters, we see enormous potential in AR promoting,” mentioned Christina Brown, affiliate supervisor of name communications at Lunchables dad or mum firm Kraft Heinz.

“It’s thrilling to be the primary model partnering with Niantic on a Rewarded AR Adverts marketing campaign, permitting us to interact with our audience in a singular and sudden method to assist us develop model consciousness and affinity whereas encouraging rewards program participation.”