Popular culture, with its ever-changing tendencies, supplies a novel avenue for manufacturers to insert themselves into the dialog and seize the eye of their audience, however you possibly can’t insert your model into the dialog if you happen to don’t know what individuals are speaking about. The manufacturers with essentially the most agile and culturally attuned groups have the best alternative to put declare to consideration as an alternative of being the fiftieth model to make a Roman Empire joke.
In the event you can’t deliver your self to care about what your audience cares about, how will you join with them and their cash?
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