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Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most just lately, he was the COO at Skydio. He’s additionally a founding working companion at Andreessen Horowitz (a16z) and has been concerned within the acquisitions of Opsware and Aster Information Techniques by HP and Teradata, respectively. Mark focuses on growing profitable playbooks, cultures, and methods that put his competitors on the again foot.
What You’ll Study
- The way to create a profitable tradition
- The way to maintain your competitors at bay
- The way to rent expertise that culturally matches your group
Episode Highlights
(03:48) The books that formed Mark’s profitable tradition
(10:39) The way to maintain your competitors at bay
(14:10) Three inquiries to ask when scouting for culture-fit expertise
(15:46) The way to maintain recruited expertise motivated
(16:16) “Course of triumphs heroics.” How Mark created and used playbooks to create profitable cultures
(23:00) Why you have to get extra granular in your aggressive technique
(35:17) The way to create a profitable tradition with out turning your group’s tradition poisonous.
(37:18) “If it’s not a aggressive atmosphere, for me, that’s poisonous.”
(39:09) Mark’s parting recommendation
Quotes
The profitable normal is aware of the end result earlier than the battle even begins.
“You bought to go the place you’ll be able to win, notably whenever you don’t have quite a lot of arrows in your quiver. You’ve received to be sure to’re spending time in the correct locations, from a segmentation and concentrating on standpoint, till you construct up the muscle the place you’ll be able to develop into different situations.”
“If it’s not a aggressive atmosphere, for me, that’s poisonous.”
“When you have eight hours to cut down a tree, are you going to spend eight hours hacking away with a boring axe? Or are you going to spend seven of them sharpening the blade and an hour chopping the tree down?”
“When you take a shortcut, there’s all the time a consequence—and it’s normally not one.”
Hyperlinks & Assets
Mark Cranney’s LinkedIn: https://www.linkedin.com/in/markcranney/
The Exhausting Factor About Exhausting Issues, a e book by Ben Horowitz
What You Do Is Who You Are, a e book by Ben Horowitz
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
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