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Posts on X would possibly look fairly completely different, particularly in the event you primarily observe information and media publications. The web site previously referred to as Twitter has began eradicating headlines and snippets from posted hyperlinks, implementing a change Fortune reported in August. Again then, web site proprietor Elon Musk mentioned that the concept got here from him immediately and that it’s going to “drastically enhance the [platform’s] esthetics.” We examined it out by posting one in all our tales, and solely the article’s picture with an overlay of its URL present up when it is considered on iOS. On the net, we nonetheless see the article snippet and a truncated model of its headline.
Advertisers reportedly did not like the brand new format after they had been proven a preview of it, however the change is clearly nonetheless pushing by means of. X’s foremost purpose for the format swap is outwardly to make posts look extra compact by becoming extra of them within the portion of the timeline that seems on display screen. As well as, Musk reportedly thinks that it might assist reduce cases of clickbait, which depend on headlines with shock worth, on the web site.
Whereas Musk publicly claims that the first driving drive for the change in format is the web site’s aesthetic, it is no secret that he is been making an attempt to encourage extra individuals to put up long-form items immediately on X. The web site expanded Blue subscribers’ put up restrict to 25,000 characters below his management, and he beforehand tweeted that journalists who need “extra freedom to put in writing and a better earnings” ought to “publish immediately” on the platform. Extra just lately, he encouraged “extra citizen journalism” on X and mentioned that folks can do “reside video simply” from their telephone.
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