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For the second yr in a row, augmented actuality firm Blippar labored with The Mars Company to deliver an augmented actuality expertise to the Snickers and NFL “Rookie Mistake” marketing campaign.
This yr, customers can scan a QR code on specifically marked Snickers bars, choose Snickers Ice Cream bars and in-store shows to load an augmented actuality expertise that includes Pittsburgh Steelers linebacker TJ Watt, who sits inside a Misfortune Teller sales space.
Watt will ask folks to admit certainly one of their “rookie errors” earlier than giving them a fortune card that permits them to submit their mistake for an opportunity to win weekly prizes and a visit to Tremendous Bowl 2024 in Las Vegas in February.
“Blippar has teamed up with The Mars Company to redefine the NFL recreation day expertise for Snickers,” mentioned Keith Curtin, chief income officer at Blippar. “Our augmented actuality marketing campaign with TJ Watt from the Pittsburgh Steelers is a landing for followers, bringing a brand new degree of pleasure and engagement to the soccer season.”
Blippar has a historical past of working with high-profile manufacturers on AR activations, comparable to Lego to launch the toymaker’s new loyalty program, Lego Insiders.
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