Debunking the Worst Startup Advice Founders Should Ditch Right Now | by Rachel Greenberg | Oct, 2023

These 4 misguided techniques are secretly killing your small business

My eyes darted towards my fiancé’s jaw — which had abruptly shifted from a nodding grin to an agape drop in response to the mentor’s directions on the display. To be trustworthy, his shocked expression was comforting, as I’d assumed I should have misinterpreted the recommendation spewing from the person we’d deemed an professional simply moments earlier than.

To make clear, this recommendation wasn’t coming from some unproven web guru with no monitor file to talk of. As an alternative, it was coming from a prime gross sales coach who’d constructed an esteemed B2B firm coaching among the world’s largest gross sales groups. Nonetheless, accolades don’t erase actuality, and the truth was he was giving very poor, unethical, not-so-legal recommendation…and for no matter cause, his college students and followers had been consuming it up.

It was then and there that I spotted — regardless of how brainwashed my fiancé was by the smooth-talking grasp of persuasion — among the most seemingly assured “gurus” (on the most important of phases) can spew among the worst recommendation. Earlier than you blindly observe no matter chief you’ve deemed your mentor, I’d counsel taking a second to peruse the 4 worst items of startup recommendation to which many founders fall prey to keep away from the same destiny.

I used to be lately talking with a founder who was embarking on a brand new kind of enterprise that may require extra face-to-face networking and gross sales than any of their prior ventures. In preparation for this new pursuit, this founder was planning to make some important modifications to how they current. These modifications included all the pieces from their apparel to their posture, physique language, vocal tonality, and many others. They had been immediately met with some backlash from some individuals of their circle who argued that these calculated modifications had been inauthentic and thus, would come throughout as disingenuous. These individuals asserted their buddy ought to as an alternative “be themself” to create extra genuine networking connections.

At face worth, it seems like legitimate, well-intentioned, sound recommendation we’ve seemingly all heard. That mentioned, simply because a sure piece of recommendation is frequent or broadly adopted doesn’t essentially make it one of the best…