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The one issues that Robert De Niro and Asa Butterfield have in widespread are that they each eat meals and go locations, however that lays the inspiration of a wonderful friendship in a marketing campaign from Uber.
The three-minute movie, created by company Mom London and directed by David Shane, promotes Uber’s membership program Uber One, which encompasses rides, meals supply and different perks. The story begins when the 2 actors meet on set as De Niro enjoys a meal delivered by Uber Eats. Butterfield–identified for his starring function in Netflix collection Intercourse Schooling–strikes up dialog with the Hollywood icon.
“You eat meals?,” Butterfield asks him nervously.
Although they’ve little or no to speak about, Butterfield is satisfied that the 2 will grow to be finest buddies. They awkwardly but endearingly construct on their minimal bond by driving round London utilizing Uber One to economize on their “favourite issues.”
The comedic advert additionally reveals them procuring, enjoying ping pong, ingesting smoothies and watching fireworks collectively.
“Our new marketing campaign goals to let individuals know that Uber One is a membership for individuals who eat meals and go locations, which is nearly everybody,” Maya Gallego Spiers, head of selling UKI at Uber and Uber Eats, stated in an announcement.
That is Uber One’s first marketing campaign within the U.Okay., the place it presently has greater than 1 million members. Uber first promoted the service within the U.S. in February with a Tremendous Bowl advert starring Sean “Diddy” Combs.
Lengthy format and six-second cuts of the industrial will run throughout TV, BVOC, cinema and digital beginning Oct. 27. The marketing campaign can even incorporate posters and content material celebrating “consuming meals and going locations” from social media influencers together with Pablo Rochat, Dani Ha and Dominique Davis.
CREDITS
Shopper: Uber
Company: Mom
Artistic: Mom
Technique: Mom
Manufacturing firm: O Constructive
Director: David Shane
Producer: Nell Jordan
Government producers: Ralph Laucella, Marc Grill, Nell Jordan
DP: Justin Brown
Manufacturing designer: Dan Betteridge
PM: Polly Leach
Editorial co: The Quarry
Editor: Paul Watts, Scot Crane
Publish: 1920 SFX
VFX supervisor: Ludo Fealy
2D Lead: Jamie Stitson
Colorist: Kai Van Beers
VFX producer: Charlotte Griffin
Music licensing: Arnold Hattingh at Theodore
Sound home: No8
Sound engineer: Sam Robson
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