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Sophie Buonassisi is the Vice President of Advertising and marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund model – and the inner neighborhood. She’s captivated with empowering go-to-market leaders and founders with entry to perception by way of GTMnow’s channels, like this podcast, the e-newsletter, and extra. Earlier than becoming a member of the GTMfund staff, she constructed and scaled GTM at a predictive conversion optimization firm. She enjoys advising SaaS firms as they construct out and optimize their advertising and marketing and general GTM methods.
What you’ll be taught
- How one can be proactive along with your references
- The necessity for pace all through your interview course of
- Showcasing talent and character successfully
Highlights
(3:45) Who’s Sophie and the way she ended up at GTMfund
(6:31) How Sophie stood out throughout an utility strategy of 400+ individuals
(11:15) How one can be proactive about discovering a brand new position while you haven’t recognized what that position is precisely
(17:21) Realizing the way to navigate the interview course of systematically
(22:41) How one can leverage your neighborhood to endorse you
(26:49) How one can successfully nail a take house project
(32:30) The significance of understanding your future employer deeply
(35:35) How one can hit the bottom working earlier than your begin date
(40:05) High suggestions for touchdown web page conversion optimization
Hyperlinks and Assets
Sophie’s Linkedin: https://www.linkedin.com/in/sophiebuonassisi/
Our Sponsor
At present’s episode is sponsored by Demandbase, Demandbase helps B2B firms hit their income objectives utilizing fewer assets. How? Through the use of the facility of AI to establish and have interaction the accounts and shopping for teams almost certainly to buy. They mix your gross sales and advertising and marketing knowledge with our validated B2B knowledge and AI to create Account Intelligence that informs each step of your purchaser’s journey. They ship correct firm, contact, technographic, engagement, and intent knowledge proper the place you’re employed day-after-day – CRM, collaboration instruments, browsers, and extra. Begin recognizing alternatives earlier and orchestrate smarter gross sales and advertising and marketing motions with Demandbase. See this reside in motion: https://www.demandbase.com/product-tour/sales-intelligence/
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
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