A Tale of Two 7-Figure Sales Exposes the Truth About Which Method Works Best | by Rachel Greenberg | Nov, 2023

Let’s settle this as soon as and for all: Does the straight-line gross sales technique work higher than enjoying exhausting to get?

When you turn out to be an entrepreneur, there are a couple of superpowers you “unlock” — effectively, in the event you so select. A type of superpowers is to objectively observe and assess the advertising and marketing and gross sales abilities and techniques which might be working (or failing to work) throughout — and even on — you. On this case, I used to be the (very chilly) lead-turned-buyer, and it wasn’t till months after each purchases that I took the time to mirror on what ways received me over (to the tune of seven+ figures) and why.

Wanting again on these two gross sales experiences, I’ve come to appreciate the shockingly drastic variations in every salesperson’s method. One used a method that may typically repel on-the-fence patrons…although others swear up and down by this technique, together with the actual Wolf of Wall Road himself. The opposite, nonetheless, used a really reverse method that sits someplace between reverse promoting and enjoying “exhausting to get”. Both method, I plunked down 7+ figures each occasions, inside a 30-day interval, regardless of initially assembly every salesperson once I had little to no intent to purchase.

This begs the query: Which technique is healthier? Do they each work? Does it matter which you select, when, and why? I’d argue reflecting on these two transactions has revealed the solutions to all of these questions. Learn on in the event you’d wish to discern how greatest to show chilly leads into closed gross sales.

Trace: No, it isn’t a one-size-fits-all method, however sure, there’s a method to find out which technique works greatest (and extra importantly, on whom).

“Come on guys…we’ve bought a slender window right here for a novel alternative. What are we ready for?”

John smiled with gritted enamel, a skinny veil of impatience ever so barely detectable in his emphatic tone. My associate’s eyes darted from the hilltop cottage to the glistening ocean behind us, urging me to say “sure”. It seems to be like John’s aggressive* (*pushy) model of straight-line promoting had labored seamlessly on him. Too unhealthy he wasn’t the first…