What Are Facebook Reels? (Plus, How to Post Them)

With 2.9 billion energetic customers, Fb is the most well-liked social community of all of them – and short-form video is the most well liked content material format on the block. So a Reels function was an inevitable addition.

As a creator or a model, diving into Fb Reels could possibly be a game-changer, getting a recent set of eyes in your content material with content material you may repurpose out of your present efforts. We reckon publishing Reels on Fb is the quickest approach to develop your viewers. Learn on to see how. 👇

What are Fb Reels?

Fb Reels are like their Instagram counterparts — trend-focused, short-form movies that use completely different distinctive enhancing tips, sounds, and filters to interact viewers. Here is a breakdown of their core attributes:

• Length: Starting from three to 60 seconds, these snippets are good for fast, partaking storytelling.
• Format: Designed for cellular, they boast a vertical 9:16 facet ratio, catering to on-the-go viewing.
• Inventive instruments to unleash your creativity with numerous options:
  • Music
  • Textual content overlays
  • Filters
  • Stickers
• Accessibility: Reels reside in a devoted part in your Fb app, beckoning the scrolling lovers for a visible deal with.

With a stability of brevity and engagement, Fb Reels present a recent avenue for content material creators and types to point out off their content material.

Harnessing Fb Reels for viewers development

Information about Fb engagement from January 2023 reveals that the common Fb put up will get an engagement charge of .07 p.c.

For context, the common hyperlink put up will get simply 0.03 p.c engagement. It means that video content material is likely one of the greatest methods to spice up your engagement charge.

Elevated engagement indicators the Fb algorithm, propelling its content material suggestion engine. Thus, a single extremely partaking piece of content material might be simply the jumpstart that you must draw consideration to your different content material.

What’s extra, the potential advert viewers for Fb Reels is 697.1 million folks.

To place that in perspective, Reels sits means above different Fb merchandise like Market and On the spot articles, however nonetheless under Tales:

• Tales: 1.25 billion customers
• Fb Market: 495.7 million customers
• On the spot articles: 313.6 million customers

Right now the potential Reels viewers is smaller than the potential Tales viewers, however the tide is altering with Reels views rising at a quicker tempo than Tales.

You is perhaps questioning what the distinction is between Reels and Tales on Fb, so right here’s a fast breakdown.

Reels are proven to a large public viewers, and searching Reels is feasible for all Fb customers. Doubtlessly your Reel could possibly be seen by tens of millions. Alternatively, Tales are solely proven to a person’s followers or buddies.

Why use Fb Reels?

Over 140 billion Reels get performed each single day on Fb. That’s up greater than 50 p.c from Might 2022, which reveals two issues.

One, Fb clearly prioritizes Reels and is exhibiting them to increasingly customers. And two, Fb customers merely need to watch Reels.

Actually, in 2022, in the course of the Fb Q2 earnings, Fb revealed that that they had tweaked their suggestion mannequin leading to a 15 p.c improve in Reels watch time. It’s uncommon to get this behind-the-scenes peek at how the Fb algorithm operates, however this perception clearly reveals how vital Reels are for Fb.

Entry to a big person base

Per the first-quarter knowledge of 2023, Fb boasts a whopping 200 million each day energetic customers in North America and a staggering 2 billion globally.

In January 2023, Fb had 2.9 billion month-to-month energetic customers worldwide, outperforming some other social media platform when it comes to person base. Most of those customers fall inside the 18 to 44 age vary, with a dominant illustration of the 25 to 34 age group.

In different phrases, Fb remains to be the most important participant within the social media house. Actually, 36.7 p.c of the world’s inhabitants makes use of Fb each month.

Given this in depth person base and Meta’s demonstrated favor for Reels, specializing in publishing Reels is probably going your ticket to sky-high attain on the platform.

Monetization alternatives

Publishing Fb Reels will also be a income for you as a creator.

• Reels Play Program: Eligible creators can earn earnings via the Reels Play bonus program, making each view depend.
• Advert Monetization: Take a look at the waters of advert monetization with overlay advertisements, reworking your Reels into income streams.

Harness the facility of Fb Reels to not solely join along with your viewers but in addition add a revenue-generating half to your content material creation.

create and share a Fb Reel

To create and add your first Fb Reel, we advocate two strategies: out of your Fb account and thru Buffer.

To make your reel within the Fb app

1. Faucet the ‘+’ button within the high proper of your display and choose ‘Reel’.
2. When you haven’t already, choose the extent of entry you need to give Fb to your picture library.

3. File a brand new video or add video clips out of your digicam roll.
4. Add textual content, filters, and stickers to infuse life into your Reel.

5. Trim the video, add music, and assessment the ultimate product.
6. Choose your viewers: public, buddies, or a customized checklist.

Lastly, hit ‘Share’ to unveil your Reel or ‘Save as Draft’ to refine it later.

To create and schedule your reel in Buffer

1. Faucet the ‘Create’ button or the ‘+’on the backside of your display to open the composer​.
2. Select your Fb channel from the choices​.
3. Add the video you want to incorporate in your reel after which sort in or copy and paste the caption you want to make use of. If needed, hyperlink it to a marketing campaign.

1. Faucet ‘Subsequent’, choose a scheduling possibility, and your Reel will now seem in your Buffer queue and calendar, prepared for publishing​.

Now, you are set to captivate audiences along with your Reel, scheduled seamlessly via Buffer!

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Be aware: As a result of API limitations, you may’t add trending music to reels scheduled in Buffer – we advocate including music to your video earlier than importing it.

7 tricks to make your Fb Reels extra partaking

As you create Reels, contemplate the next tricks to get potential followers to cease scrolling and watch right through.

• Embrace authenticity: Be actual and relatable, your viewers cherishes real content material.
• Leverage music and sound: You may both use Fb’s music library so as to add a rhythmic attraction to your Reels or hold your authentic audio however ensure that it’s partaking.

• Go for high-quality visuals: Crisp imagery and secure movies hold viewers hooked.
• Incorporate textual content and captions: Convey your message clearly, making your Reel accessible to all.

• Use hashtags to enhance the discoverability of your content material and join with broader audiences.

• Interact along with your viewers and different content material creators: Your Reels can be seen by new audiences most of the time, so all the time take time to reply to feedback to construct a group round your content material. Additionally, depart feedback on and share reels from different creators in your area of interest to construct sturdy relationships in the neighborhood.

• Analyze and optimize: Evaluate insights out of your analytics, study what works, and refine your technique accordingly.
• Experiment with all of the options made accessible: You get entry to a number of options that may give you a variety of choices for creativity. For instance, you may remix content material from fellow creators so as to add your perspective and use a inexperienced display to point out off screenshots. Or you should use any of the video templates to create and share completely different kinds of content material.

Repurpose TikToks, YouTube Shorts, and Instagram Reels

When you’re already crafting short-form movies for Instagram Reels, YouTube Shorts, or TikTok, you are midway there. Repurposing this content material for Fb can immediately develop the amount of people that see and have interaction along with your movies.

One phrase of warning, nevertheless—attempt saving your video and not using a watermark. Doing so prevents the algorithm from figuring out your video as a repost and will increase the chance of person engagement.

As partaking as Fb Reels might be, they do not should represent your total content material plan. Stability your content material calendar with a mixture of Reels and different partaking codecs like picture posts and statuses to offer the algorithm a broad content material spectrum to advocate to your engaged viewers.

In search of inspiration? Take a look at this checklist of 11 concepts for Reels.

With Buffer, posting your Fb Reels turns into a seamless course of. When you’re already sharing Instagram Reels, you may easily share them on Fb too. All of the Instagram Reel options you are accustomed to can be found for Fb as properly.

So, why wait?