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Steven with Amelia Lawes at Apex Power and Wellness fitness center
Vodafone Enterprise has partnered with ‘Dragons’ Den’ and ‘Diary of a CEO’ star Steven Bartlett to launch ‘Digital SOS’ – a brand new collection of documentary movies to assist small and medium enterprises supercharge their companies by making higher use of digital know-how.
The three-part collection has been launched following new analysis commissioned by Vodafone Enterprise which revealed that nearly one in three (36%) SMEs stated they feared going out of enterprise within the subsequent two years attributable to rising inflation and a flat market. The findings additionally revealed that if this 36% of SMEs did fail, it may result in a £49.5 billion deficit within the UK financial system.
In his position as a Vodafone Enterprise Ambassador, the collection sees entrepreneur and digital know-how professional Steven Bartlett go to a struggling UK small enterprise to evaluate how their present use of digital know-how is hindering their progress potential. Every episode demonstrates how the huge array of assets out there on Vodafone Enterprise’s V-Hub Small and Medium Enterprise Assist web site can assist SME enterprise homeowners improve their digital abilities – serving to to spice up profitability and productiveness for his or her enterprise.
The primary episode within the collection sees Steven go to Apex Power and Wellness, a neighborhood fitness center primarily based in Bishops Stortford, Herts, to assist its Founder Amelia Lawes flip the enterprise round.
Launched in 2018, the Apex Power and Wellness Gymnasium supplies teaching to children and adults who might not really feel comfy in a daily fitness center or have studying disabilities. Like many SMEs, the enterprise has struggled for the reason that COVID-19 outbreak.
The enterprise’s predicament seemingly mirrors that of many different UK SMEs, with Vodafone’s analysis additionally discovering {that a} quarter (27%) of SMEs admit they barely make a revenue from their enterprise, while one in eight (13%) stated they simply about break even or make a loss.
It’s not all doom and gloom nevertheless and it seems many SMEs are starting to awaken to the advantages of digital know-how with half (46%) agreeing they may enhance their profitability and effectivity by making higher use of digital know-how, while 40% admitted that they presently lacked the data to take action efficiently or didn’t know the place to go for assist.
Vodafone Enterprise and Steven Bartlett have joined forces to handle these points within the realisation that additional work is required to educated SMEs on the position digital know-how can play in boosting their enterprise. The necessity for SMEs to give attention to implementing a sound digital technique can play a pivotal position in boosting productiveness, effectivity, and earnings. This consists of the usage of easy-to-use on-line instruments resembling advertising and marketing on social media, making your on-line funds course of so simple as attainable, and on-line implementing HR and accounting to software program to handle the extra mundane bureaucratic duties.
Vodafone Enterprise Ambassador and Diary of a CEO host Steven Bartlett stated: “I’m delighted to be working with Vodafone Enterprise on this new documentary collection to assist actually drive house the advantages for companies of getting a sound digital technique in place. SMEs are the spine of our financial system and it’s alarming to see the detrimental impact it could have on the financial system if a major proportion SMEs have been to fail merely by not embracing digital know-how.
“However there may be a lot that may be accomplished to keep away from that actuality, there’s a complete world of alternatives that SMEs can make the most of by boosting their digital abilities and making higher use of know-how. Our hope is that this documentary collection will present enterprise homeowners with the inspiration they should enhance their digital abilities and enhance their futures.”
Apex Power and Wellness Gymnasium Founder and Proprietor Amelia Lawes, left, stated: “Having opened my neighborhood fitness center in 2018, then making an attempt to maintain afloat like many different small companies by the pandemic was tremendous laborious after which making an attempt to get better. “This complete expertise has been eye opening, to obviously see all the advantages a sound digital technique can have, in not solely creating your enterprise alternatives but in addition preserving you in pattern with the digital world we now dwell in.
“I’m grateful for the work Vodafone Enterprise alongside Steven are doing to assist educate so many small companies, to unleash their potential by embracing all of the wonderful advantages digital know-how can present, as so many small enterprise homeowners nonetheless lack the data and confidence to take action successfully.”
Jo Wedlock, Head of Enterprise Advertising, Demand & Comms, Vodafone Enterprise UK stated: “At Vodafone, we recognise the challenges small enterprise homeowners face day by day to maintain their enterprise shifting. Small companies homeowners are sometimes their very own advertising and marketing, PR, social media, HR, accounting and gross sales departments rolled into one, and having to juggle these obligations collectively usually leaves little time to brush up on digital abilities.
“Nonetheless, devising a strong digital technique needn’t be so sophisticated or time consuming for time poor enterprise homeowners. That’s why we’ve launched ‘Digital SOS’, a brand new documentary collection with Steven Bartlett to reveal easy ways to assist small enterprise homeowners make higher use of their digital abilities – that are now not a pleasant to have – however an crucial to assist small companies climate difficult market situations and enhance progress.”
The Vodafone Enterprise V-Hub is a free on-line assist service that gives professional steering, data, instruments and coaching. SMEs can uncover learn how to take the following step on their digital journeys by speaking to a staff of Vodafone Enterprise V-Hub Enterprise Advisers. To search out out extra, click on right here.
The primary episode of the Vodafone Enterprise Digital SOS documentary collection with Steven Bartlett is on the market to look at right here.
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