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X, previously often called Twitter, has gone via numerous modifications since its possession modified fingers in November 2022. One of the vital notable ones is its paid tier, which has seen identify and design modifications and lots of (many) additions to its checklist of options.
A lot has occurred with this paid tier often called X Premium (RIP Twitter Blue) that it may be overwhelming for customers contemplating it to undergo and perceive if it’s proper for them.
To assist ease a few of this confusion, I paid for X Premium and tracked the efficiency of my content material over 90 days. My aim was to evaluate the paid tier’s worth and whether or not you must take the $8 (or $16) leap. On this article, I try and just do that and assist you to make the suitable resolution on your model.
What’s X Premium?
X Premium is a premium, opt-in, paid subscription service designed to reinforce consumer expertise on the platform. It gives extra options to enhance engagement and personalization, with three tiers:
- Primary: This tier prices $3 a month or $32 a 12 months, giving customers entry to restricted options.
- Premium: This was the primary tier made accessible, and it prices $8 or $84 a 12 months. It has all of the options that one would possibly think about helpful. It’s additionally the tier I went with as a result of it was the one one accessible on the time.
- Premium+: This tier prices $16 a month or $168 a 12 months and gives a number of additional options not included within the Premium tier.
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Some key options of X Premium embrace the flexibility to edit your posts and add longer posts and movies, in addition to a Blue checkmark and textual content formatting, amongst many others. We’ll dive into them in a minute – however first, how do you enroll?
Methods to get X Premium
In case you’re simply right here to know easy methods to get X Premium for your self, it’s fairly easy:
- Navigate to the X web site or open the X app in your telephone.
- Search for the ‘X Premium’ or ‘Subscription’ possibility in your account settings or profile menu.
- Choose from the three accessible tiers – Primary, Premium, or Premium+ – based mostly on the options you want and your finances.
- Familiarize your self with every tier’s options to make sure they align along with your necessities.
The utmost accessible options as proven underneath the Premium+ tier
- Observe the prompts to pay and full the subscription course of.
- As soon as subscribed, you’ll obtain a affirmation, and the X Premium options will turn out to be accessible.
Exploring the core options of X Premium
X Premium customers on any tier above Primary get entry to a laundry checklist of options – nonetheless, it’s a fairly lengthy checklist.
So, I picked out probably the most related options for you as a creator or small enterprise proprietor and what you should know, together with the advantages, downsides, and why it may be well worth the price ticket.
| Characteristic | What it’s | Advantages | Downsides | Definitely worth the Worth Tag? |
|---|---|---|---|---|
| Edit Put up | Permits modifying tweets post-publishing inside an hour | Appropriate errors, replace data, improve readability | Restricted to 1 hour, restrictions on edit depend | No – it was usually too buggy to get a lot use out of. I’m additionally not used to modifying my posts, so I didn’t hassle with it more often than not. |
| Longer Posts | Expands character restrict as much as 25,000 | Delve deeper into subjects, extra complete content material | Longer format might deter some readers | Undoubtedly – this was one function that I used lots and would miss if I didn’t have X Premium anymore. |
| Prioritized Rankings in Replies | Boosts visibility of consumer interactions | Will increase engagement and attain | Effectiveness varies with viewers exercise | No – this isn’t a precedence for most individuals and when you’re making an attempt to get visibility, it might be higher to message the creator or quote the tweet. |
| Bookmark Folders and Customized App Icons | Organizes content material and personalizes app icons | Helps in analysis and content material curation; personalizes expertise | Extra about group and aesthetics | Perhaps – when you like organized content material, this may be well worth the price ticket. It additionally makes an excellent swipe file as a result of you’ll be able to kind your content material higher. |
| Blue Checkmark (Premium and Premium+ tiers) | Verification image for profiles | Affords credibility and recognition | Verification course of and eligibility standards could also be boundaries | Undoubtedly not – most individuals cover their checkmarks since that possibility was supplied. |
| Income Sharing and Creator Subscriptions (Premium and Premium+ tiers) | Monetization choices | New income streams, financially viable platform | Is dependent upon viewers measurement and engagement ranges | Perhaps – when you’ve got a bigger viewers, this might make the value tag value it. Or possibly not, with reviews of even bigger creators not receiving as a lot income as when this system first launched. |
| Advert Discount (Premium and Premium+ tiers) | Reduces advert presence on the platform | Cleaner searching expertise, much less distraction | Does not get rid of adverts solely | Not fairly – I agree that I see much less adverts, but it surely’s nonetheless too frequent for my desire |
| Longer Video Uploads | Extends video add limits | Permits importing longer movies | Restricted to particular platforms and gadgets | Perhaps – when you largely add video content material, this can be a nice choice to have. |
My private expertise with X Premium
My first notice on switching to the X Premium consumer expertise was: “I’ve no clue what to do now.” I used to be acquainted with some the reason why most individuals weren’t enormous followers of subscribing to a social media platform. However I hadn’t seen a lot about the advantages of subscribing (apart from income sharing) and why somebody would possibly wish to take the leap.
So, I requested my viewers what they’d wish to find out about utilizing it and received some useful questions.
Simply subscribed to Twitter? X? Blue and I’ll be documenting whether or not it’s value it over the subsequent few months
What would you prefer to know/ought to control 🤔👇🏾
— tamilore (@tamioladipo) August 11, 2023
A few individuals requested me to verify in on how the attain of my content material would change or enhance over the 90 days.
Attain. I might prefer to know if it helps with giving your content material extra attain, and if there’s the rest right here that advantages creators asides the pay
— Gigii 🌶️ (@gigiipepperr) August 11, 2023
Attain as effectively 🙂
— Scotty | The “Ugly Emails” Man (@el_ghostmailer) August 11, 2023
I additionally received a request to verify in on how long-form posts carry out. These questions knowledgeable numerous how I approached my content material whereas doing this experiment.
Now, I’ve all the time been a textual content creator, so my posting type didn’t change – in truth, I posted lower than within the prior three-month interval, with my frequency taking place from 164 posts in 90 days to 94. Nonetheless, that made the outcomes extra spectacular – take a look at the evaluation.
How my content material carried out earlier than and after X Premium
X’s analytics go away a lot to be desired, so I’ve added information from my Buffer analytics. There may be inconsistencies between the 2 datasets, so bear with me.
With out additional ado, right here’s how my content material carried out over two completely different 90-day durations.
Earlier than X Premium
Earlier than X Premium, my exercise was a lot larger. I shared 164 tweets and, in response to Buffer, received:
- 198,873 impressions
- 1,938 likes
- 260 replies
- 313 retweets
- 2,080 clicks
- 391 new followers
Then, in response to Twitter, for a similar 90-day-period I received roughly:
- 253,200 impressions
- 4.5 % engagement fee
- 2,300 likes
- 492 replies
- 335 retweets (with out feedback, aka quotes)
- 2,800 hyperlink clicks
Every tweet, on common, gained 1,213 impressions and 48 engagements.
I also can draw a direct line from the elevated efficiency of this era to 2 issues. One is a useful resource I shared that received me extra engagement than regular, and two is a collection of reports updates I used to share however have since paused.
These two content material codecs skewed my outcomes larger than regular over this 90-day interval.
After X Premium
After X Premium, although my tweet depend decreased to 94, the engagement high quality remained excessive, with a 3.6 % engagement fee.
To dig in additional, in response to Buffer, I obtained 287 replies, 326 retweets, and 556 hyperlink clicks.
- 186,630 impressions
- 1,661 likes
- 219 replies
- 273 retweets
- 32 clicks
- 242 new followers
Then, from my Twitter analytics, I can see that I obtained roughly:
- 243,200 impressions
- 3.6 % engagement fee
- 2,100 likes
- 287 replies
- 326 retweets (with out feedback, aka quotes)
- 556 hyperlink clicks
What do these numbers imply?
This comparability reveals that although my general exercise decreased post-subscription, the engagement high quality of my content material was maintained.
In keeping with Twitter, the common every day impressions solely dropped to round 2,700 from 2,800.
Since I used to be publishing much less, subscribing to X Premium seems to have enhanced the attain of every submit, contributing to extra impactful outcomes general.
So whilst you ought to take all these stats with a grain of salt, seeing as there have been challenges with X’s analytics and such large variations between each platforms I used to trace them, they’re useful to get an thought of the efficiency of my content material.
Is X Premium best for you?
Brief reply: most likely sure.
X Premium instantly looks like an excellent match for anybody seeking to develop an engaged viewers, particularly in case your content material is primarily text-driven.
Options like modifying and the flexibility to make longer kind content material are invaluable for sustaining high quality and depth in content material. A few of my best-performing posts had been longer, they usually did fairly effectively.
It’s additionally nice for partaking along with your neighborhood since you get enhanced visibility via prioritized rankings in replies, which is essential for viewers progress.
Nonetheless, the subscription has its limitations. The influence of options like income sharing and creator subscriptions’ is felt extra by these with an already established follower base – that are a number of the predominant attracts of the paid tier. The monetization advantages may not be instantly tangible when you’re newer or have a small viewers like me.
I nonetheless suppose X Premium might be highly effective if you wish to refine your content material high quality and engagement methods, particularly when you already possess a considerable following.
In the end, for smaller accounts or these simply beginning, you must weigh the incremental advantages of engagement and attain and small upgrades towards your funds earlier than investing in X Premium.
Will you be subscribing to X Premium? Are you presently subscribed? We would like to know your expertise within the feedback – or you could possibly be part of the Buffer neighborhood in Discord and share there.
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