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Because the self-described “all-time winningest coach” in road basketball, artist and entrepreneur Joe Cartagena (also called Fats Joe) appears to be a pure match as ClashTV’s streetball commissioner.
Based in 2021, ClashTV goals to deliver the real-time thrill of high-energy sports activities to streaming.
Cartagena mentioned the platform’s plans to personal and monetize this class of dwell sports activities alongside fellow panelist Jonathan Anastas, founder and CEO of ClashTV, at Adweek’s NexTech occasion final week.
“We’re attempting to deliver an authenticity to the model of how we’re taking pictures these video games,” Anastas mentioned. “Our digital camera guys are there below the nets getting jostled by followers and it feels such as you’re there.”
Utilizing a mix of in-app adverts, subscriptions, pay-per-view content material and partnerships with manufacturers like AND1, the corporate needs to discover a stability between accessibility—preserving pay-per-view prices low, at simply a few {dollars} per recreation—whereas guaranteeing a sustainable income stream.
Along with road basketball, the platform additionally streams MMA, bare-knuckle boxing, highschool basketball and authentic programming.
As streetball commissioner, Cartagena is providing inventive steerage to ClashTV because it develops its protection and evaluation of road basketball. He additionally has an possession stake within the platform and joined the board of advisors in August.
“Numerous these youngsters are literally superstars wherever they’re from, however now we’re gonna make it world,” he mentioned.
Anastas described ClashTV’s streetball protection as a tech-supported and up to date model of AND1’s 90s-era VHS tapes.
