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To mark Hi there Kitty’s fiftieth birthday, Japanese leisure firm Sanrio labored with artistic studio No matter Co. to launch a marketing campaign encouraging followers to bop with the pleasant feline by means of augmented actuality.
As a part of this marketing campaign, a Hi there Kitty AR app is now out there to obtain totally free on iOS and Android gadgets. It permits individuals close to Shibuya 109 in Tokyo, Massive Ben in London, the Eiffel Tower in Paris, Taipei 101 in Taiwan and the Empire State Constructing in New York to view Hi there Kitty dancing close to every landmark in augmented actuality.
Hi there Kitty followers around the globe can even be part of the celebration through the use of the marketing campaign’s “Hi there Kitty Dance” filter on TikTok, which locations Hi there Kitty onto the display by means of AR and causes her to bop to a brief music clip as a video is recorded. When utilizing the front-facing digicam, Hi there Kitty’s iconic pink bow is positioned on the individual’s head by means of AR.
Sanrio stated, “To have fun the fiftieth anniversary of Hi there Kitty, an AR filter has been created to meet Hi there Kitty’s want to say ‘Hi there’ to the world as soon as once more. We [want] the entire world to have the ability to take pleasure in and work together with Hi there Kitty within the digital panorama by means of the AR filter.”
Sanrio will help the launch of the TikTok filter with an influencer marketing campaign in December.
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