11 LinkedIn Carousel Ideas (And Examples)

LinkedIn carousels are an amazing content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, most likely due to the visible enchantment and subsequent engagement. Very similar to Instagram carousels, they are typically very interesting as a result of they differentiate from the opposite kinds of content material you would possibly come throughout in your feed.

Additionally they are likely to carry out fairly properly – I’ve solely posted a couple of, however they are typically one in every of my top-performing codecs, a win for my private branding efforts. And in keeping with our inside knowledge, they’ve the third-highest engagement price after video and picture posts at 4.2 p.c.

Nevertheless, I’ll even be the primary to confess that they are often troublesome to work with, particularly in case your design abilities are sorely restricted. Because of instruments like Canva (and our helpful information to creating and scheduling this format in Buffer), that hurdle is easier to climb – till you attain the following one: concept era.

So, on this article, I’ll offer you some concepts to your subsequent carousel from totally different creators and share some finest practices to make this partaking format simpler than ever to supply. 

Preserving your viewers knowledgeable in regards to the newest business information not solely positions you as a educated supply but additionally gives worth to your followers. 

Listed here are two creators who’ve mastered the artwork of sharing business information by means of LinkedIn carousels:

Lady Energy Advertising makes use of a definite tone of voice and visible branding to share vital social media updates. 

Why this works: The carousel is visually interesting, and the knowledge is offered in a concise, easy-to-understand format. This makes it simple for the viewers to remain knowledgeable in regards to the newest traits and adjustments within the social media panorama.

Fairly Little Marketer shares their favourite advertising and marketing moments of the 12 months in a visually partaking carousel.

Why this works: By highlighting key campaigns and explaining their effectiveness, they supply invaluable insights and learnings for her viewers. The carousel isn’t solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising and marketing moments.

2. Share firm tradition and worker highlights

Showcase your organization’s tradition, values, and crew members by means of a carousel. This may help construct model consciousness, humanize your model, and construct belief along with your viewers. As an illustration, you possibly can create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.

Beehiiv makes use of LinkedIn carousels to welcome new hires. On this publish, they introduce two new workers, sharing their roles and expressing pleasure about their becoming a member of the crew.

Why this works: This strategy works as a result of it not solely introduces new crew members but additionally offers a way of the corporate’s development and international attain. It creates a way of group and reveals that the corporate values its workers. This may help to draw potential workers and prospects who worth a powerful, inclusive firm tradition.

Deel, a world firm, makes use of LinkedIn carousels to focus on particular person workers. On this publish, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.

Why this works: This strategy works as a result of it places a face to the corporate, making it extra relatable and human. It additionally reveals that the corporate values its workers and their particular person contributions. This may help to construct belief with potential workers and prospects, who could also be extra prone to have interaction with an organization that values its individuals.

3. Give step-by-step directions and recommendation

Use carousels to supply step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or ideas. For instance, you possibly can create a carousel that walks customers by means of establishing a selected software program or device.

Jay Clouse shares a information to posting over the vacation season. He gives a step-by-step strategy to repurposing content material and scheduling posts.

Why this works: This strategy gives actionable ideas clearly and concisely. The step-by-step format makes it simple for the viewers to comply with alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it notably related and helpful for the viewers.

Alex shares 5 issues everybody ought to find out about technique. He breaks down complicated strategic ideas into simply digestible factors.

Why this works: This strategy simplifies complicated concepts (technique) into simply comprehensible factors. The usage of a numbered listing helps to construction the content material and information the reader by means of the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive and apply the ideas.

4. Share fascinating info and details

Sharing fascinating details, trivia, or insights associated to your business or area of interest can place you as a thought chief and have interaction your viewers. As an illustration, you possibly can create a carousel highlighting little-known details about your business. 

Mad Over Advertising shares an fascinating reality about how Heinz is combating ketchup fraud with a genius hack, ‘The Label of Fact.’

Why this works: This strategy works as a result of it shares an intriguing story a few well-known model, which might seize the viewers’s consideration. The publish additionally highlights the model’s innovation and customer-centric considering, which might encourage different companies and entrepreneurs. The knowledge is offered in a enjoyable and interesting means, making it extra prone to be shared and remembered by the viewers.

Verneri Brander shares a comparability between Claude AI and ChatGPT for electronic mail advertising and marketing. He gives insights into how these AI instruments can be utilized to create efficient electronic mail advertising and marketing campaigns.

Why this works: This strategy works as a result of it gives invaluable insights right into a trending subject (AI in electronic mail advertising and marketing). The publish not solely shares info but additionally gives a sensible software, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the publish, making it extra relatable and interesting.

5. Flip complicated knowledge and concepts into simply digestible frames

Remodeling complicated knowledge or info into visually interesting slides is a wonderful option to make your content material extra accessible and interesting. 

For instance, you possibly can create a carousel that breaks down a posh subject or showcases key statistics to assist your viewers higher perceive and retain the knowledge. 

Listed here are some creators who excel at turning complicated knowledge and concepts into simply digestible frames:

Why this works: Josue’s carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it simple for the viewers to comply with alongside and perceive the method.

Why this works: Chase’s carousel highlights three design rules from an attention-grabbing advert. The carousel itself is visually interesting, with clear and concise explanations that make it simple for the viewers to know the ideas and apply them to their very own advertising and marketing efforts.

Why this works: Erica’s carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and how one can apply it to their very own writing. The visuals are easy and constant, making the content material simple to digest.

6. Showcase your services or products

Use carousels to showcase your services or products in a visually interesting means. By highlighting totally different options, advantages, or use instances with every slide, you possibly can reveal how your product solves a selected downside to your audience. For instance, you possibly can create a carousel demonstrating how your product solves a selected downside to your audience.

Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case examine of how Superhuman, one of many largest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.

Why this works: This strategy works as a result of it gives a real-world instance of how the product (Passionfroot) solves a selected downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The publish additionally features a testimonial, which provides credibility and reveals the product’s worth. The carousel format permits for an in depth breakdown of the issue, resolution, and outcomes, making the case examine simple to comply with and perceive.

Distant, an organization that gives options for international employment, shares details about hiring expertise in Portugal. The publish highlights their companies, comparable to visa sponsorship and commonplace onboarding processes.

Why this works: This strategy works as a result of it gives invaluable info associated to the corporate’s companies. By addressing potential challenges (like visa purposes and well being checks) and explaining how their companies may help, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive the companies provided by Distant.

7. Create zero-click content material out of your present media

Zero-click content material gives invaluable, standalone insights or partaking materials with out customers needing to click on on a hyperlink. 

Whereas clicking would possibly present further info, it isn’t required for customers to achieve worth from the content material. Listed here are some examples of nice zero-click content material pulled from present media.

We shared recommendations on creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.

Why this works: This strategy gives invaluable insights and recommendation instantly throughout the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and straightforward to grasp, making it extra prone to be shared and remembered by the viewers.

SparkToro shares analysis findings on how a lot net visitors social networks ship with out appropriate attribution, shedding gentle on the undercounting of social media and word-of-mouth referral visitors.

Why this works: This strategy presents intriguing analysis findings instantly throughout the carousel, making it simple for customers to know the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which may help place SparkToro as a thought chief and have interaction its viewers.

8. Share collaborative content material

Elevate your content material by embracing the ability of collaboration. Collaborative content material not solely gives a recent perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique will be notably efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.

On this publish, Ryan Musselman collaborates with Richard van der Blom to share insights on how one can create a LinkedIn banner that positions you as an knowledgeable and attracts your very best prospects. The publish gives a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.

Why this works: This strategy works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a recent perspective and extra insights. The publish encourages engagement by inviting the viewers to comply with and help Richard’s content material. This not solely gives worth to Ryan’s viewers but additionally helps to develop Richard’s attain, making a win-win scenario for each events.

On this publish, Thinkific promotes a webinar that includes Jon Youshaei, a high creator and educator. 

Why this works: This publish works as a result of it gives direct worth to Thinkific’s viewers, who’re probably within the subject of dialog. By bringing in an knowledgeable like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates an extra incentive for viewers to attend the webinar.

9. Sharing thought management or how-to content material

Share your experience and data by means of carousels that present invaluable insights, ideas, or recommendation. This may help set up you as an authority in your discipline and entice new followers. As an illustration, you possibly can create a carousel that provides ideas for enhancing productiveness or shares insights on business traits.

Why this works: The publish combines private storytelling with academic content material. Lara’s story resonates along with her viewers, and her SLAY framework gives actionable recommendation that others can apply to their very own LinkedIn methods

Why this works: Sam’s publish empowers the viewers to share their very own experiences and learnings reasonably than conforming to generic content material norms. It additionally promotes the concept LinkedIn is usually a platform for real connections and private development, not simply enterprise transactions.

Why this works: This publish works as a result of it challenges typical knowledge and gives a recent perspective on content material creation.

Highlighting members of your viewers or group is a strong technique to foster engagement and construct a way of belonging. 

Passionfroot showcases the work of varied creators of their “Creator Gallery.” This not solely highlights the creators’ specialties but additionally gives them with potential sponsorship alternatives.

Why this works: By showcasing the creators which are a part of its clientele, Passionfroot isn’t solely selling their work but additionally constructing a way of group. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it could actually additionally entice new creators to the platform.

Klaviyo has constructed a thriving group the place customers and companions can be taught, develop, and share recommendations on enhancing their ecommerce companies. They encourage energetic participation and even counsel that members search the group for solutions earlier than beginning a brand new thread.

Why this works: This strategy not solely fosters a way of group but additionally positions Klaviyo as a invaluable useful resource hub. It encourages peer-to-peer studying and engagement, which might result in elevated buyer loyalty and model advocacy.

ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers’s consideration away from her personal work.

Why this works: This strategy gives invaluable insights to different creators and fosters a way of group. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to frequent challenges.

11. Share micro interviews

Micro interviews are a concise and interesting option to share insights from business specialists or thought leaders. These bite-sized interviews can present invaluable info to your viewers in a digestible format, making them very best for platforms like LinkedIn, the place customers typically eat content material on the go.

On this publish, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word “Micro-Interview” with copywriter, inventive director, and creator Cameron Day. The interview is concise, with clear questions and solutions, offering invaluable insights with out losing the viewers’s time

Why this works: This strategy gives invaluable insights in a concise and interesting format. The micro-interview format respects the viewers’s time, making it extra probably for them to interact with the content material. Moreover, by that includes an business knowledgeable, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.

Greatest practices to think about when creating LinkedIn carousel posts

Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a focus to element. 

We’re not afraid to defer to the knowledgeable, and nobody has extra LinkedIn experience than Richard van der Blom, an knowledgeable LinkedIn marketing consultant. He shared some finest practices for LinkedIn carousels which are immensely invaluable, which we’ve integrated into the next listing. 

• Construction your carousel for straightforward consumption: Purpose for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and keep viewers curiosity.
• Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case examine, or explaining an idea. This storytelling strategy helps to interact your viewers and make your content material memorable.
• Embrace a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it is visiting your web site, signing up for a e-newsletter, or downloading a useful resource, make certain to incorporate a transparent and compelling CTA.
• Preserve constant visible branding: Design your carousels along with your model’s colours, fonts, and magnificence to create a cohesive and recognizable look. This consistency helps to strengthen your model id and make your content material stand out within the feed.
• Optimize for cell viewing: Since many LinkedIn customers entry the platform on their cell gadgets, guarantee your textual content is giant sufficient to learn and your visuals are clear on smaller screens. This may enhance the person expertise and improve engagement.

There are additionally a couple of frequent threads throughout the examples we’ve shared that may aid you enhance your LinkedIn carousels. Probably the most profitable carousels:

• Distill essential info for his or her viewers right into a digestible and fun-to-read format.
• Distinct branding and visuals that keep constant week over week.
• Does the work for the viewers by pulling from totally different sources for one cohesive piece of content material.
• Transforms complicated knowledge and data into simply digestible frames.

As you discover these concepts, bear in mind to create carousel content material that’s partaking, visually interesting, and related to your viewers.