What Could Be in Store for an Independent Havas Group?

This might result in Havas following the WPP technique of consolidating companies to simplify the construction for shoppers.

Former Dentsu Worldwide and WPP government Euan Jarvie, who now acts as chairman, investor and adviser for firms, believes that the key holding firms nonetheless have transformational challenges of their constructions with the rise of consultancies coming into the advert market, making driving scale even harder.

“The subsequent few years will [see] an increase of extra indies and rather more of a battle for big corporates in and out of doors the advert market,” Jarvie stated. “There may be nonetheless plenty of cash within the markets for fairness of capital traders to get into this house.

“All industries disrupt themselves generationally or evolutionary every so often,” Jarvie added. “Promoting is doing each, so now is perhaps a good time for Vivendi to consolidate and get worth again in from a few of its property.”

Dudley added that the enterprise will already be searching for its subsequent high-profile acquisition deal following that of artistic company Unusual earlier this 12 months, with an eye fixed on both Asia or the Americas.

“One factor is for positive: Doing offers goes to be basic within the mid-term,” Dudley stated.