[ad_1]
Generative synthetic intelligence may be the one factor that’s had an even bigger 12 months than Taylor Swift.
What are you able to say a couple of know-how that, in beneath a 12 months, captured the world’s creativeness, grew to become the #1 tech spending precedence, spawned numerous information articles, drew the eye of the White Home, and was featured on “Final Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night time Stay,” and “South Park”?
In fact, the impression of synthetic intelligence (AI) prolonged far past the realm of popular culture. Within the enterprise world, generative AI has shaken up fields from advertising and gross sales to service and ecommerce. Enterprise leaders had been desperate to embrace this thrilling new know-how, and hungry for sensible steerage on the right way to get probably the most out of it.
As 2023 winds down, we took a glance again in any respect the tales we’ve revealed this 12 months about generative AI. There have been loads. From AI terminology glossaries to prompt-building guides, listed here are the most-read generative AI posts of 2023.
10. 11 Time-Saving GPT Prompts for Gross sales
Crafting a very good GPT immediate may be deceptively easy, however getting it excellent requires nuance that may ship a giant productiveness win, particularly in gross sales. This publish exhibits salespeople the right way to use GPT prompts to put in writing gross sales pitches and emails, analyze market information, and extra. We give particular, examined examples of prompts to make use of for gross sales enablement, buyer analysis, social promoting, name scripts, objection dealing with, and negotiation steerage.
9. 4 Methods Your Contact Heart Can Get Began With Generative AI
Contact facilities deal with service inquiries coming in over the telephone, e mail, chat, and social media. How will you keep on prime of all these inquiries in probably the most environment friendly manner? This June publish lays out particular eventualities of how generative AI helps brokers resolve buyer issues sooner, extra effectively, and with extra empathy, no matter how clients get in contact.
Recommendation for C-suites anxious about generative
Many enterprise leaders are privately jittery about generative AI. They know they should do one thing, however what, and the way? Right here’s our recommendation.
8. 5 Methods Generative AI Is a Sport-Changer for Ecommerce
Predictive AI has been utilized in ecommerce for years. For instance, “you may additionally like” product suggestions, and automatic buyer help. On this publish from July, we overview the methods generative AI will change on-line procuring, from extra nuanced personalization and digital concierges to automated promotions and higher fraud prediction.
7. How To Drive Knowledge and AI Success With Salesforce Certifications
The very best know-how on the earth isn’t value a lot if individuals don’t use it. This publish introduces two new Salesforce certifications that assist companies construct a group of in-house individuals with the experience to benefit from their Salesforce AI and buyer relationship administration (CRM) investments. These credentials is not going to solely allow you to acquire priceless AI expertise, but additionally give your organization a aggressive edge.
Get articles chosen only for you, in your inbox
6. Be taught AI Abilities on Trailhead
Based on a latest survey, 67% of worldwide enterprise leaders need to use generative AI, however the identical variety of IT leaders mentioned their workers don’t have the talents to make use of it. It’s no shock then, that this publish — an summary of foundational AI expertise — shortly grew to become one of many 12 months’s prime performers. It explains how companies may give their workers the talents they should use AI safely and successfully.
5. 3 Methods Generative AI Will Assist Entrepreneurs Join With Prospects
When’s the very best time to ship a promotional e mail? Do clients desire e mail or textual content? Preferences can typically be laborious to quantify, however generative AI guarantees to take the guesswork out of constructing buyer loyalty. This June publish describes how the mixture of generative AI and CRM helps entrepreneurs analyze buyer information a lot sooner and at scale. In a survey, greater than half of respondents mentioned efficiencies like this is able to save them 5 hours per week.
4. IT Leaders, Right here’s How To Use AI to Delight Your Prospects
What function does AI play in protecting your clients blissful? An enormous one. This October publish seems at how AI allows larger personalization, velocity, and smoother interactions between you and your clients, from outreach and advertising to gross sales, service, and past. Additional, AI helps you see round corners, anticipating buyer wants and issues earlier than they come up.
3. AI From A to Z: The Generative AI Glossary for Enterprise Leaders
Are you misplaced within the weeds of AI lingo? Don’t know the distinction between GPT and NLP? This recurrently up to date glossary is your go-to useful resource for AI terminology. You don’t must be an engineer to talk the language, however understanding the fundamental phrases may also help you benefit from AI on your clients and your groups.
2. 3 Methods Generative AI Will Reshape Buyer Service
In February, we checked out how generative AI will assist firms ship higher customer support, and improve their probability of hanging onto clients. Practically half of shoppers cited unhealthy service as the principle purpose they switched manufacturers final 12 months. AI improves the expertise with smarter chatbots, auto-generated information articles, and case swarming.
1. AI Is Coming — Right here’s How To Get Prepared
Enterprise leaders are grappling with a severe case of AI FOMO. Our most-read AI publish of the 12 months asserts that they’re scrambling to know the dangers and alternatives of AI whereas making an attempt to not fall behind the competitors. This July publish lays out steps to securely introduce AI into your group, present workers their function in an AI-first firm, and safeguard information with AI.
The highest AI information of 2024 will seemingly be about implementation
As we shut the chapter on 2023, the AI journey continues. The place this 12 months was all about understanding generative AI’s potentialities, 2024 would be the 12 months companies put money into and implement it. As the know-how and its use instances evolve, we’ll proceed that will help you make sense of the highest AI information in 2024.
[ad_2]
Source link
