15 X (Twitter) Optimization Tips to Boost Your Sales

With all of the adjustments to X (previously Twitter) over the previous couple of years, you’re not alone if you happen to’ve been searching for Twitter optimization ideas so you should utilize it extra successfully for social promoting. Like the remainder of the world, I’ve been paying shut consideration to how individuals are utilizing Twitter since Elon Musk bought the platform and rebranded it as X.

Right here’s the reality — regardless of lots of fears about Twitter’s future, with greater than 95 million customers within the U.S. and 528 million globally in 2023, it stays a preferred social media platform. And, consequently, it’s a beneficial channel for companies and entrepreneurs trying to improve gross sales, if you understand how to optimize your profile and posts.

So right now, I’m exhibiting you what you’ll want to find out about optimizing X that will help you current a reliable and educated entrance to your viewers. I’m sharing Twitter optimization ideas from consultants presently utilizing X for social promoting — and getting nice outcomes — so you possibly can discover ways to apply the simplest methods in your small business.

Desk of Contents

How X Can Enhance Your Gross sales

Like most social platforms, X affords promoting and promotional packages. That stated, my focus right now is on exhibiting finest practices for utilizing X as a promoting software.

Before everything, X is greater than a social networking platform — I typically go to X to seek out the newest information that hasn’t but damaged on most information shops. Or, I’ll go to get on-the-ground views from individuals with firsthand information. And it’s not simply me — your viewers in all probability does, too — together with 48% of X users (2023).

But who is the audience on X?

According to Search Logistics in September 2023, X users skewed heavily male — 68.1% compared with 31.9% female.

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And as of 2022, Statista noted that X’s largest user age group lies in the 25–34 range.

Here’s the thing — in my experience as a marketer, knowing the portions of your audience most likely to be on a specific platform is helpful when it comes to deciding where to show up and what to post there.

But take that with a grain of salt.

Understanding Key Sales & Marketing Principles

I’d love to shout this from the rooftops — using X (or any other platform) for sales should be about optimizing your existing sales and marketing strategy for X — not creating an entirely new strategy for an entirely new audience.

If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men.

Instead, focus on creating posts that will resonate with your target audience — if they love X, they’ll be looking for accounts that speak to them — and that’s where you can swoop in.

A word of caution — you also need to make sure that you’re not only swooping in to pitch and sell. As with everything, sales on X tend to come from relationships, so ease into things.

Draven McConville, CEO of Klipboard (@klipboard_io), illustrates this fantastically:

“If you come throughout a prospect’s Tweet, don’t instantly go into gross sales mode. Start with a form query or a significant comment. Share data that speaks to their pursuits and wishes to interact them. Your followers will get pleasure from your timeline’s authenticity, which highlights your business information and the worth your objects present. Do not forget that promoting is all about growing relationships, and Twitter can assist you do it on a world scale.”

Put up Various Varieties of Content material

Even when I’m going to X for one thing particular, I often spend fairly a little bit of time scrolling by means of my feed to see what’s new inside my community. What’s attention-grabbing is that the posts I work together with are sometimes a mix of spicy, punchy, or downright humorous scorching takes and extra in-depth thought upsetting posts.

I’ve been following Brooklin Nash of Beam Content material (@realBrookNash) for a number of years now, and love his insights — so I wished to you’ll want to pull his two cents into this text. Right here’s what he needed to say about publish sorts:

“Right here’s the exhausting reality: there’s no technique for going viral on LinkedIn or Twitter. The silly meme that takes me 30 seconds would possibly get 100k views. The in-depth content material technique publish that takes me half-hour would possibly get 5k views.

“You want each; although the latter publish may not get almost as a lot engagement, it’ll converse to these I’m trying to work with.”

And to me, that’s one of the vital necessary takeaways — it’s possible you’ll initially catch individuals’s consideration with a punchy publish, however they’ll stick round for the worth you present.

My colleague Francis Nayan (@francis_nayan) has had lots of success with X, filling his freelancing group teaching program virtually completely by means of the platform. And, he’s a giant fan of utilizing X in a less-traditional means — sharing long-form content material:

“Twitter was famously the place for less than letting customers write as much as 280 characters. These days, we now have the long-form operate that provides you far more wiggle room to share content material. I encourage you to USE IT. Reap the benefits of the increase in characters by going DEEP into your authority and persona content material. You may current lengthy authority content material like a researched case examine and persona items like a web-based journal.”

Supply Twitter-Unique Affords & Promote Offers

In a world the place most individuals are on a number of social media platforms, it may be a good suggestion to “reward” individuals for sticking round, which can imply creating Twitter-exclusive affords to your viewers. Even when your offers aren’t unique to X, you should utilize it successfully to advertise your whole gross sales.

Take Captain Creps for instance (@captaincreps). They use X to share related data in addition to ideas and tips. Director Josh Herbert says:

“Twitter / X is a superb software when speaking gross sales messages, or extra information comparable to ‘in inventory’ or ‘new launch.’ By increase a following of individuals which might be within the objects your small business sells, these fast promotional tweets on X can get your level throughout concisely.”

What’s additionally attention-grabbing about Captain Creps is that in addition they optimize every account for particular audiences, making a number of X accounts particularly for various sub-categories, like girls footwear and clothes, to allow them to tailor messaging and merchandise.

Use X to Construct Relationships

Draven McConville touched on this above, however whereas a part of X is about getting individuals’s consideration, it’s not crucial factor.

The truth is, one thing I steadily say is, “A very powerful a part of social media doesn’t occur on social media.”

Right here’s the factor — individuals purchase from individuals they like. It’s true whether or not you’re in B2B or B2C. Gross sales is all concerning the relationships. So sure, use X as a one-to-many advertising and marketing software to scale your attain and construct authority. However don’t sacrifice potential connections in favor of “engagement.”

Whereas engagement triggers the algorithm, in my view, it’s typically an arrogance metric that doesn’t imply a lot if it doesn’t result in gross sales.

My recommendation is that this — deal with all the very best practices to get seen, but additionally have interaction with individuals, whether or not which means inviting them to a Zoom name, commenting on their content material, or asking them considerate questions.

And that’s one thing @realBrookNash agrees on, saying, “For me, social posts are sometimes simply the gateway to some superior DMs and Zoom calls with freelancers, entrepreneurs, company house owners, and different tech professionals. Certain, perhaps I’m much less protecting of my calendar than others, however I actually suppose it’s these personal conversations which have led to the referrals, gross sales, publicity, and belief.”

Discover Influential Accounts to Comply with

Following any of the parents I’ve already talked about is a good way to see how individuals are utilizing X for gross sales. Along with following people who find themselves influential in your circles or industries, listed here are another accounts I believe are worthwhile to comply with.

1. Elon Musk

Account: @elonmusk

Why I advocate following: Look, Musk might be controversial. However love him or not, he’s typically the most effective sources of details about what’s occurring with X / Twitter. So it’s completely worthwhile to remain knowledgeable.

2. Kim Garst

Account: @kimgarst

Why I advocate following: As a prime social media influencer who teaches others tips on how to construct, develop, and monetize, Kim is all the time posting beneficial ideas and really feel good content material.

3. Gary Vaynerchuk

Account: @garyvee

Why I like to recommend following: Gary Vee is a kind of advertising and marketing personalities that’s seemingly in every single place — a content material creation powerhouse. He’s energetic on X / Twitter and with 3.1 million followers, following his account will provide you with insights into some methods you should utilize X to construct your viewers.

15 X (Twitter) Optimization Tricks to Enhance Your Gross sales

1. Replace your image.
2. Create a very good cowl picture.
3. Add your title to your title.
4. Use your bio to face out.
5. Add your organization Twitter deal with.
6. Share a mini perception.
7. Sprinkle in hashtags.
8. Share a private tidbit.
9. Share your web site.
10. Put up constantly.
11. Retweet viewers content material.
12. Use hashtags.
13. Get Twitter verified.
14. Construct followers by following your goal accounts.
15. Use pictures in your posts.

By now I’ve lined finest practices for utilizing X to spice up your gross sales. Now let’s go into some ideas for optimizing your X presence for improved gross sales.

1. Replace your image.

Identical to LinkedIn, your X profile ought to characteristic a latest, skilled picture with good lighting that invitations individuals to interact. Or, in case your account represents a model, use your emblem.

2. Create a very good cowl picture.

Make use of the true property to make clear what it’s you do, utilizing skilled graphics which might be clear, concise, and simple to learn.

3. Add your title to your title.

My buddy Grace Baldwin @heygracebaldwin does an excellent job of utilizing the characters in her title to set herself aside — utilizing an emoji to face out within the feed and together with her title within the title character depend.

4. Use your bio to face out.

Merely inserting your title isn’t terribly attention-grabbing. Use the primary line of your X bio to spotlight what you do.

You may take @realBrookNash’s method as a dialog starter — who doesn’t need to join with a Chief Em Sprint Czar?

Alternatively, you should utilize it to showcase your worth proposition. Who do you assist and the way do you assist them? This can be a lot extra informative and interesting to prospects than “gross sales rep at Firm X.”

5. Add your organization Twitter deal with.

Whether or not you’re in gross sales or just have a number of X accounts to your firm, be certain to hyperlink the deal with of the larger account in your bio.

I picked this instance of HubSpot Builders as a result of it exhibits how the subaccount hyperlinks properly to the larger account — because of this your profile will pop up when individuals seek for your group.

6. Share a mini perception.

Right now’s prime salespeople don’t simply take orders from prospects — they really train them one thing new. I really like this bio from Colleen Francis (@EngageColleen), which vegetation the seed that her viewers must redraw their gross sales maps — and he or she’ll present us how.

Because you don’t have lots of room to work with, skew towards easy and attention-grabbing.

7. Sprinkle in hashtags.

I really like Mike Kunkle’s X profile (@Mike_Kunkle). Along with linking his firm (Tip #5), he makes use of hashtags that his target market would possibly search or monitor. In the end, I would like you to recollect — X is a search engine, so you’ll want to make your profile findable.

8. Share a private tidbit.

Discovering area for a non-work curiosity helps your viewers join with you on a private stage. And that is precisely why Ian Brodie’s profile makes me smile each time. Along with an excellent enjoyable cowl graphic (Tip #2), his profile exhibits off his love for chilis in his title (Tip #3) and his bio.

9. Share your web site.

Your X bio ought to hyperlink to your web site — that means everybody who visits your profile can get to your website the place they will take the motion you need.

10. Put up constantly.

X’s algorithm rewards you for posting repeatedly — and constantly. So if you happen to drop 15 posts one week and nothing for months, there’s a very good probability individuals received’t see you as a lot as if you happen to publish as soon as a day. And after I’m individuals, in the event that they haven’t posted in the previous couple of weeks or they solely publish sporadically, it appears like they use X solely as an afterthought.

11. Retweet viewers content material.

That is much less about constructing your personal authority, and extra about exhibiting your viewers — those you need to construct relationships with — that you simply care. So positive, you possibly can smash that retweet button to assist unfold the phrase.

Nonetheless, one factor that I’m seeing increasingly in algorithm’s in every single place is that extra individuals see — and work together with — posts the place you add your feedback. Thought management and opinions are gaining traction.

12. Use hashtags.

Now, I do know you’ve seen posts which might be nothing however hashtags. I’ve additionally seen posts which might be simply enjoyable hashtags #IknowyouknowwhatImean. The enjoyable ones can be utilized sparingly for humor’s sake, or to tie into a selected occasion — like a marriage between Ashley Doe and John Nottingham the place their hashtag could be #tiethenottingham.

Nonetheless, crucial factor to find out about hashtags is that it is best to use ones your viewers sees as beneficial and searchable. X Analytics might be useful relating to deciding on hashtags.

13. Get verified.

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One of many greatest criticisms I’ve seen of X’s Blue Subscription is that it’s accessible to anybody. Whereas that is true, the blue checkmark nonetheless offers you added credibility. And there are some checks and balances in place to be sure you meet eligibility standards.

14. Construct followers by following your goal accounts.

There are lots of the way to construct followers, however the most effective methods is to seek out accounts of potential prospects and colleagues and begin following them and connecting with them. They’re extra more likely to comply with you again — then whenever you share nice content material they’re extra more likely to see it. And the algorithm is extra more likely to counsel your content material to their followers.

Probably the most necessary points of utilizing X to construct relationships is that you simply by no means know who’s watching or paying consideration — and who might turn into a very good referral companion even when they’re not a possible buyer.

15. Use pictures and pictures.

As I scroll by means of my Twitter feed, I’m extra more likely to click on on posts with pictures. All of us are. So whereas not each publish wants a photograph, a meme, or a picture, know that those that do will probably draw extra individuals to your account.

And don’t low cost video. In line with Twitter (2023), there are 2 billion day by day video views, and “Tweets with video attracted 10x extra engagements than Tweets with out video.”

No matter the way you entice followers — do your finest to create participating content material so individuals comply with you and look ahead to the worth you carry — and finally turn into prospects or referral companions.

The Backside Line

Twitter (or X) continues to be alive and kicking — and it’s an excellent place so that you can get gross sales! Through the use of the gross sales recommendation and optimization ideas I’ve shared with you, you possibly can increase engagement and join along with your target market. Should you use your X account to construct relationships along with your viewers, the gross sales will comply with.