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London-based Olsam Group, an e-commerce platform, introduced that it has acquired Amsterdam-based Dwarfs, an e-commerce aggregator. Nonetheless, the precise quantity has not been disclosed.
Following the acquisition, the unified entity — Olsam Group, will obtain an enlarged credit score facility to pursue strategic acquisitions.
Based by Demian Beenakker and Bar Urlings, Dwarfs invests in on-line shops with revenues starting from €0.5M to €20M.
The Dutch firm claims to be the primary e-commerce scaleup within the Netherlands aiming to accumulate and consolidate on-line shops with speedy development on the bol.com accomplice platform (LVB – Logistics by way of bol.com) and, in some circumstances, internationally via Amazon (FBA – Achievement by Amazon).
The corporate is lively within the area of dwelling, backyard, and kitchen (Backyard & Out of doors), instruments (Instruments & Dwelling Enchancment ), and pets (Pet Provides ). It doesn’t give attention to sellers who commerce in merchandise which have excessive return flows (resembling style and life-style) and which might be delicate to upkeep or restore (resembling electronics, good properties, and computer systems).
Demian Beenakker, founding father of Dwarfs says, “We’re thrilled to mix forces with Olsam Group and to proceed constructing world class omnichannel manufacturers. Collectively we’ve got a mission of changing into one of many world’s main client product corporations. Our gifted group with abilities throughout Bol.com and different main European platforms are excited to proceed increasing our portfolio throughout quite a few distribution channels.”
The mixed enterprise’s operations will likely be headquartered in London underneath the course of Olsam, with Sam Horbye and Ollie Horbye, co-founders of Olsam Group, serving as Co-CEOs.
Olsam Group plans to function a variety of top-rated e-commerce manufacturers, to surpass $100 million in annual income by 2024.
“The mixed enterprise has the know-how, experience, and a wealth of information that can allow us to establish rising client traits, quickly check and iterate product concepts, and fulfill demand throughout Europe and North America,” provides Beenakker.
The acquisition
This acquisition will strengthen Olsam’s experience in working, buying, and scaling e-commerce manufacturers, together with intensive expertise in promoting on a few of the world’s main platforms moreover Amazon.
The brand new enterprise will make use of Olsam’s consolidated worldwide provide chain base, Amazon buying and selling information, and internationalisation experience. It should allow them to convey manufacturers from the US to Europe whereas utilising a sophisticated information and analytics platform.
Dwarfs, then again, will contribute its experience in new product growth and its deep operational information buying and selling on Bol.com and different main European marketplaces.
Olsam Group: Excessive-growth e-commerce platform
Olsam Group is a high-growth e-commerce platform that helps impartial manufacturers obtain worthwhile development with the funding, instruments, and experience to succeed on digital marketplaces, globally.
The corporate is actively searching for to accomplice with distinctive entrepreneurs who’re in quest of a reliable dwelling for his or her companies.
They intention to enhance and increase the product catalogue of those companies into tens of millions of properties globally.
Sam Horbye, Co-Founding father of Olsam Group and Co-CEO of the mixed firm says, ‘’The union of Dwarfs and Olsam Group is a good match: a shared imaginative and prescient of constructing a marketplace-first e-commerce platform, robust cultural alignment, complementary capabilities and a want to swiftly check and refine product ideas to launch new merchandise. This acquisition not solely strengthens our presence within the BENELUX area but additionally provides precious omni-channel capabilities and insights to our group.”
“We imagine that by combining our experience in Amazon with their deep understanding of Bol.com, and best-in-class new product growth capabilities, we’ll unlock new development alternatives and supply even larger worth to our clients. By leveraging our mixed strengths, Ollie and I are satisfied we’re well-positioned to drive additional consolidation within the trade,” provides Horbye.
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