Or take a look at Flamin’ Scorching Cheetos x Megan Thee Stallion, versus Popeyes x Megan Thee Stallion. Each characteristic Megan’s signature spice, however the Flamin’ Scorching collab let her go all the way in which with each FU puns and a scholarship for Thee Stallion’s alma mater, Texas Southern College.
Learn the room
On the finish of the day, you must do what is sensible for you. You’re in search of the intersection of being who you might be and aligning with what issues to your viewers. It’s not simply Movie star + Product or Competition + Ferris Wheel. You possibly can’t present up at Coachella the identical method you’d present up at Broccoli Metropolis. Gen Z and Black Gen Z aren’t the identical! So, who’s your viewers?
Know your sauce, and know that not all sauces go together with all dishes. Diversify your efforts. Do a celeb spot (should you should), then a TikTok creator activation. Or maintain the proprietary summit however differentiate with location, audio system and on-site experiences.
Preserve it recent. Typically the perfect laid proposals don’t lead to a inexperienced gentle. So lay the muse. You could possibly go larger and riskier subsequent time.
Put all of it collectively and…
With the Tremendous Bowl proper across the nook, it will likely be fascinating to see which manufacturers rise to the problem and which spend (or waste) their advert {dollars} on an influencer endorsement. After that, its conferences and Coachella clones. Except…?
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