WeTransfer began co-creating reviews aimed toward offering context for the transitional second we discover ourselves in now, beginning with this yr’s Networked Counterculture. Created at the side of Berlin-based assume tank Co-matter, the report begs the query: Is counterculture potential inside a system that turns us all into perpetual content material creators? Are you able to subvert the eye financial system on your acquire? Particular person creators can ponder over these questions, however so can manufacturers.
The extra that manufacturers perceive the tradition they inhabit, the extra they’ll create related work that may resonate with an viewers. And in the event that they’re fortunate, perhaps even make them really feel one thing.
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