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Simply how vital is a good profession web site for attracting and fascinating expertise? Essential, it seems. In keeping with joint analysis with the Expertise Board and SmartRecuriters, profession websites are the primary recruiting know-how survey respondents deployed to draw and interact candidates with specialised talent units. With excessive competitors for expert expertise, a profession web site must be higher than good—it must be superb.

What does a tremendous profession web site appear to be? 

An incredible profession web site is not only about fairly graphics and good images; it’s concerning the performance behind the location, compelling copy, and person expertise that guides candidates to the appropriate jobs and data.

The group at SmartRecruiters Attrax shared these examples from corporations all over the world. For every web site listed under, we spotlight three key options that preserve job seekers engaged alongside the hiring journey. Let’s dive in and uncover the options that transfer a profession web site from good to nice.

Greene King promotes variety throughout its numerous set of manufacturers

Greene King operates 2,600 pubs, eating places, and lodges in the UK and has 39,000 staff. Its places span from nation pubs like Chef & Brewer to family-oriented institutions like Wacky Warehouse. For sure, the explanations individuals come to work at a Greene King-owned institution are diversified. Greene King’s profession web site gained the distinguished Joyful Dance Award for “Greatest New Careers Web site” on the 2023 Tiara Expertise Acquisition Awards.

The location takes a number of approaches to capturing varied candidate pursuits in an easy, but inspirational method.

Location search

With institutions across the UK, the central Greene King profession web site affords location-based search by asking for city/postcode. It additionally delivers outcomes by studying the IP handle as soon as customers have opted in. These options permit busy cooks, part-time ready workers, and college students to search out alternatives closest to them, whether or not or not they know the total suite of manufacturers that Greene King operates.

Branded mini-career websites

When looking for jobs, candidates could go to the person institution’s web site as an alternative of the central Greene King web site. Once they click on “Work with us” on any model web site, they get directed to a brand-specific profession house web page, akin to this one from Hungry Horse. 

Clicking on “View our present job alternatives” takes candidates to the primary Greene King web site, however the jobs are filtered for Hungry Horse and stay within the Hungry Horse model colours, as proven within the instance under. This emphasis on branding lets Greene King deliver every model to life in its personal method.

A podcast helps inclusion and variety

Greene King’s mission to “pour happiness into individuals’s lives” doesn’t cease with prospects; the corporate has a powerful inclusion and variety ethic for its staff. As champions of “celebrating what all of us have in frequent, in addition to what makes us distinctive,” the expertise attraction group developed a podcast highlighting numerous voices from across the firm. 

In a press launch, Lindsey Stone, Greene King’s Head of Expertise Attraction & Resourcing stated,

Our mission is to be a trailblazer in terms of inclusion within the hospitality business. We wish to embody this dedication to on a regular basis inclusion by our new web site. We selected to companion with SmartRecruiters to construct a web site that mirrors our model values and tradition and brings these facets to life by delivering a superb candidate expertise.

SRG Senior Dwelling will get particular about concentrating on candidates

SRG Senior Dwelling operates 19 resort-style luxurious senior dwelling communities throughout six U.S. states. With a wide range of jobs unfold out over 1000’s of miles, it’s vital that candidates discover related jobs of their space, in addition to perceive the values and tradition that make SRG completely different from competing amenities.

Hyperlink to particular person group location pages

From the jobs homepage for a state, candidates can click on on the group closest to them and study extra about it. They will additionally get impressed by clicking on a hyperlink to an article a couple of native worker’s profession development from Aide to Director.

Embedded movies from the YouTube channel

Not everybody is aware of what it seems to be like inside a senior care facility. Embedding movies from the corporate’s YouTube channel provides candidates a behind-the-scenes view of the affect they’ll have working inside these communities. 

Categorized weblog posts

Profession web site weblog posts serve a double objective: they introduce candidates to your model by attracting natural search site visitors, they usually inform candidates who’re prepared to use by giving them details about your organization and the way to progress of their careers. 

SRG’s weblog posts are organized into classes that cowl varied subjects, together with worker tales, profession recommendation, and variety & inclusion. Additionally they cowl position varieties provided at SRG, akin to caregiving & medical, upkeep, and drivers.

Endeavour brings its manufacturers to life with interactivity

Endeavour Group employs 28,000 individuals in Australia throughout its community of shops, lodges, pubs, and beverage manufacturers. 

Distinct branding in keeping with the corporate homepage

The corporate’s distinct model picture is conveyed on its profession About Us web page on the profession web site with compelling copy, daring graphics, transferring components, and worker photos in a format in keeping with its firm house web page, giving candidates a sign of the pleasant atmosphere at Endeavour.

Model touchdown web page

At an organization as massive as Endeavour, candidates may not know all of the alternatives to broaden their careers with its completely different manufacturers. Candidates get a fast, interactive expertise on the model web page by clicking a + subsequent to every model to study extra.

Distinctive footer

Endeavour exhibits {that a} footer can provide extra than simply hyperlinks. The corporate used the profession web site footer to speak about its dedication to the voices, tales, and cultures of First Peoples. If a candidate scrolls to the underside of the web page and doesn’t discover what they’re on the lookout for, a “Join job alerts” button ensures Endeavour captures information from candidates who aren’t prepared to use.

Rentokil Preliminary encourages candidate engagement

Rentokil Preliminary is a pest management firm that employs 59,000 individuals and affords revolutionary companies and options in over 90 international locations throughout 1,800 native branches. 

To personalize the candidate expertise throughout its numerous world candidate viewers, Rentokil’s profession web site deployed themes pushed by the placement of the customer, guaranteeing that candidates obtain essentially the most related info irrespective of the place they stay. 

As a result of the corporate may not be prime of thoughts for job seekers, it’s vital that Rentokil’s profession web site retains candidates engaged whereas bringing its profession alternatives to life by video and written content material.

Sticky call-to-action button

The careers house web page affords worker tales, hyperlinks to weblog posts, and firm info. As job seekers scroll down the web page, a “discover your position” CTA button follows them, ensuring they’re at all times one click on away from a job search window. The floating button improves the candidate expertise by eliminating the necessity to scroll again up the web page. Moreover, a job search window seems on the web page footer.

 

Graduate hub

The Rentokil company graduate scheme provides current faculty grads the chance to work in several divisions of the corporate. A graduate hub on the worldwide profession web site lets potential candidates learn first-person testimonials from those that have accomplished this system. The photographs on the web page additionally present the enjoyable aspect of grad schemes, reminding candidates that it’s not solely a profession selection but in addition a social expertise.

Choices for “No Outcomes” job web page

Typically candidates don’t discover a job they need – however that doesn’t imply Rentokil gained’t have a job for them sooner or later. On the “No Outcomes” web page, candidates can join job alerts and discover hyperlinks to different job opening classes they could have missed.

Profession web site options add up for a greater candidate expertise

The Expertise Board survey discovered that for corporations that reported filling jobs sooner than a 12 months in the past, including profession web site content material focused to expert expertise was among the many prime three enhancements made to the candidate expertise. An attractive profession web site helps candidates by giving them the data they should self-select whereas serving to your organization entice extra of the appropriate individuals. To study extra concerning the Expertise Board analysis findings, obtain the report under.

By means of this tour of 4 corporations’ profession websites, we’ve proven 12 distinctive options corporations can use to draw and interact candidates. Whether or not or not you’re available in the market for a brand new ATS, you possibly can reap the benefits of these options by partnering with SmartRecruiters Attrax. Get in contact with us for a demo at this time.

The submit 4 Wonderful Profession Websites and Why We Love Them first appeared on SmartRecruiters Weblog.

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