“Partnering this 12 months with the Wynn Las Vegas to convey three of our occasions is absolutely unbelievable, stepping up our hospitality sport in addition to some superb VIP packages and experiences,” Medium Uncommon co-founder Joe Silberzweig informed Adweek.
The XS may also host SI the Get together the Saturday evening earlier than the sport, a Sports activities Illustrated nighttime occasion that options music from The Chainsmokers and Kygo.
Gronk Seashore, hosted by Tremendous Bowl winner Rob Gronkowski, started in 2020 and this 12 months will take over the Wynn’s Encore Seashore Membership with featured musical visitor Afrojack joined by DJ Irie and Dante.
Man’s Flavortown Tailgate—Higher With Pepsi is free for greater than 10,000 followers. The superstar chef will serve customized dishes, plus musical performances from nation singer Dustin Lynch and DJ Diplo within the hours main as much as the sport in an area behind the Linq simply off the Strip.
Bringing within the manufacturers
That is the sixth 12 months Medium Uncommon has produced Tremendous Bowl occasions, and annually its productions have gotten greater, attracting extra manufacturers.
“We focused the Tremendous Bowl as a result of clearly it’s the most important weekend for sports activities leisure of the 12 months, however we noticed it was underserved from an experiential standpoint the place many of the occasions have been for the tremendous prosperous and never for the final client,” stated Silberzweig.
The company needed to insert enjoyable for all into the Tremendous Bowl expertise, in order that they began with Shaq’s Enjoyable Home, proved the idea and grew with Gronk Seashore. Man Fieri was added together with the SI occasion, and all have been designed to enchantment to a large viewers. Fieri’s tailgate is free, whereas costs for the opposite occasions are accessible for many followers.
Medium Uncommon has seen elevated demand from manufacturers that wish to be current on the Tremendous Bowl weekend with out being an official NFL companion and with out paying $7 million for a 30-second business, and its superstar companions provide a excessive profile option to join with followers.
Not solely do sponsors get their messages delivered on the occasions, they’re able to amplify them by the followers of the superstar hosts.
“It’s virtually like getting a mini Tremendous Bowl business, as a result of Shaq is your ambassador on Tremendous Bowl weekend and he’s on the market within the media speaking about it. He’s on social media, doing posts, doing content material, speaking about what he simply did together with your model that Tremendous Bowl weekend,” stated Richman.
