Levitating Brand Awareness Through Video

By Matt Bijarchi, Founder, Mix. 

Matt Bijarchi is the founder and Managing Companion of Mix, a boutique inventive manufacturing company serving to manufacturers obtain their advertising targets by creating world-class branded video content material for streaming, digital, social and web-based distribution. A famend producer within the US promoting world, right here, Matt discusses how finest to make use of video in your advertising methods:

Within the late Nineteen Nineties it appeared that solely Fortune 500 manufacturers (or these closely funded) may afford to promote on tv. With TV’s attain being astronomical, no different distribution platform got here shut. With solely a comparatively few that needed TV commercials, it was in any other case fairly remarkable within the realms of B2B advertising. 

Nearly seen as a ‘soiled’ phrase, video was solely applicable for weddings and particular events, and solely the massive promoting businesses making commercials for the well-known, large manufacturers. Shot on movie, they have been made by movie administrators commanding big charges. The most effective commercials emulated cinematic storytelling as a method of elevating model tales. It was elite, costly and inaccessible.

As we speak, each firm is ‘the model’ with everybody being a multi-purpose writer. It’s accepted as elementary to most advertising methods and with movie lengthy gone, video is now king. The sooner inaccessibility of TV commercials made by filmmakers, has given solution to the authenticity of video and a multi-channelled media panorama. The fantastic thing about video is that it may be revealed in all places concurrently; through streaming platforms, linear TV, social media, web sites, through information portals and another channel out there.
With varied kinds and approaches to video storytelling in fashionable enterprise, it requires a lot of mastering. Listed below are some key methods for elevating your model consciousness with video:

• Outline your model’s distinctive story. Make it a compelling narrative that communicates your model’s mission, values and aggressive benefits.
  
• Make branding constant. Varied kinds of movies obtain totally different targets. It’s vital to take care of a constant visible type in colors, fonts and emblem placement to strengthen model recognition.
• Be sure the messaging is constant throughout all video distribution channels.
• Bear in mind when targeted on model consciousness vs. efficiency media, it is very important have excessive manufacturing values by investing in skilled writers and video producers. Excessive-quality visuals and audio actually enhances viewer engagement.
• Have a diversified mixture of video content material. Discover several types of video content material to search out which of them are applicable and drive essentially the most engagement. Attempt testimonials, model anthems, product demonstrations, behind-the-scenes footage and academic movies to call just a few. Tailor it to match your target market’s preferences.
• Don’t overlook web optimization. Use related key phrases in video titles, descriptions and tags to enhance the discoverability on engines like google and video platforms like YouTube.
• All the time embrace a transparent name to motion that encourages viewers to have interaction along with your model.
• Leverage social media and tie the storytelling to a pain-point that your model is fixing. Make it in order that your model movies are shared and distributed totally free, out of your fanatic customers: those that make them really feel one thing.
• Empower your social media supervisor or staff to authentically have interaction along with your viewers.
• Measure and analyse efficiency and put money into paid promoting on related platforms corresponding to YouTube, Fb, TikTok and Instagram relying on who your viewers is.
• Harness consumer generated content material (UGC). Encourage your clients to create their very own movies highlighting their experiences along with your services or products and share. This builds belief and authenticity.
• Keep consistency. Constructing model consciousness by video is a long-term endeavour. Constantly produce new video content material to take care of viewers engagement to see the complete affect in your model consciousness over time.

By implementing these methods you’ll successfully elevate your model consciousness utilizing video. To talk to Matt about how this or another side of inventive advertising may also help your model, get in contact at [email protected] 

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About Matt Bijarchi

Matt Bijarchi is the Founder and Managing Companion of Mix, a boutique inventive manufacturing company in Los Angeles, serving to manufacturers obtain their advertising targets by creating world-class branded video content material for streaming, digital, social and web-based distribution. A famend producer within the promoting world, Matt works with top-tier associates, on a project-by-project foundation to make sure one of the best individuals are concerned to ship excellence shortly and cost-effectively.