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Alibaba-backed Xreal claims it’s an AR glasses unicorn

Business CircleBy Business CircleJanuary 30, 2024No Comments2 Mins Read

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Xreal Air 2 in motion. Xreal’s augmented actuality glasses is appropriate with gaming consoles and might enable customers to play video games on a big digital display

Xreal

BEIJING — Alibaba-backed augmented actuality glasses firm Xreal stated Monday it obtained $60 million in new funding, giving the corporate a valuation of greater than $1 billion.

That valuation provides the startup unicorn standing, the primary within the AR glasses business, Xreal claimed. It didn’t share who participated within the newest funding spherical.

Augmented actuality (AR) expertise permits digital photographs to be imposed over the actual world.

Apple‘s Imaginative and prescient Professional digital actuality headset, set for launch within the U.S. on Feb. 2, additionally permits customers to see the actual world utilizing what the corporate calls “spatial computing” expertise.

Replace: Apple Imaginative and prescient Professional assessment: That is the way forward for computing and leisure

Xreal’s newest AR glasses mannequin, the Air 2 Extremely, is ready to start out delivery in March. It’s accessible for pre-order at $699, a fraction of Apple’s price ticket of round $3,500 for the Imaginative and prescient Professional.

On Jan. 8, Xreal stated it had shipped 350,000 AR glasses because the firm was launched in 2017. That is in comparison with 250,000 items as of October, and 150,000 items as of Could.

The startup stated it plans to make use of the most recent funding for analysis and improvement, in addition to manufacturing facility enlargement. Whole backing from traders has now reached $300 million, Xreal stated.

— CNBC’s Arjun Kharpal contributed to this report.

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