Get an early look at Google’s Super Bowl Pixel ad about Guided Frame

Exterior of being one of many largest sporting occasions of the 12 months, the Tremendous Bowl is well-known for its commercials. As corporations prepared their advertisements for the massive day, Google is giving everybody an early take a look at the Pixel 8 Professional advert it would present throughout the recreation.

Google’s Tremendous Bowl business focuses on the Pixel’s Guided Body characteristic and is named “Javier in Body.” This characteristic is an accessibility possibility designed for people who find themselves blind or have low imaginative and prescient. Guided Body works by utilizing a mix of audio cues, high-contrast animations, and haptic suggestions to assist these house owners take photos.

As Google describes, the business in query follows a blind man named Javier who paperwork his life utilizing the characteristic. When Guided Body launched in 2022, it solely labored with the selfie digital camera, however it now has added help for rear digital camera use. The characteristic can even acknowledge faces, pets, meals, and objects to make the method simpler.

If you wish to see how the business was made, Google additionally launched a behind-the-scenes video. Apparently, blind filmmaker Adam Morse smeared petroleum jelly on the lens to “attempt to give us a foundation of what this illustration is gonna appear to be.”