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By Phil Norris February 29, 2024
Whenever you consider an internet site, you in all probability think about a homepage with a menu linking to varied classes and sub-pages.
However not each enterprise or creator wants a traditional multi-page web site. For a lot of, a long-scrolling, single-page web site could possibly be the right answer.
Which method is best for you? And in case you resolve to create a one-page web site, what essential parts do it is advisable to embody?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is strictly what it appears like: a web site containing a single HTML web page, with no hyperlinks to extra pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to supply simply the correct quantity of element to influence guests to take some type of motion, akin to:
- Shopping for a bodily or digital product
- Finishing a contact type to obtain a worth quote
- Signing up for a web-based occasion or course
That makes them an amazing match for companies and creators selling one sort of product or motion — like a photographer with a portfolio web site showcasing their greatest work, or a web-based course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t trouble with a navigation menu such as you’d discover on a traditional web site.
Nonetheless, it’s nonetheless attainable so as to add navigational parts to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, relatively than being despatched to a completely completely different web page.
When to think about a one-page web site
Let’s take into account the principle the explanation why you may select a one-page web site template over a traditional web site.
👍 One-page web sites may give you the results you want if:
- Your content material suits naturally onto a single web page
- You need to showcase your skilled abilities by way of a web-based portfolio
- You need web site guests to finish a particular motion (like shopping for a single services or products, or finishing a contact type)
- You don’t have the time or price range to construct a full, multi-page web site
- Your services or products is easy sufficient to clarify in a single web page of content material
On the flip aspect, there are some situations wherein a single-page web site nearly actually isn’t the best match for you.
👎 One-page web sites in all probability gained’t give you the results you want if:
- You need to publish weblog content material to convey folks to your web site
- You’re planning to speculate closely in search engine marketing (extra on this later)
- You promote a variety of services throughout a number of classes
- You need to construct devoted net pages for various buyer sorts
- Your services or products is simply too complicated to clarify on a single web page
- You desire a scalable web site which you could simply develop if you enter new markets, goal new prospects, or launch new merchandise
Advantages of a single-page web site
By this stage, it needs to be clear whether or not or not a single-page web site is a viable answer for your corporation. Now, let’s take into account among the key benefits these stripped-back websites supply over traditional, multi-page websites:
Simple to navigate
Sick of aimlessly clicking round web sites to seek out what you’re in search of? So is everybody else.
Complicated navigation is an enormous situation for a lot of web sites, making it robust for guests to trace down related data. If they will’t discover that data, they’ll nearly actually bounce — they usually in all probability gained’t come again.
This isn’t such an issue for single-page web sites, the place every part is laid out on one web page. No extra grappling with complicated navigation menus; you simply have to scroll down to seek out out extra.
It’s the best attainable consumer expertise.
Clear consumer journey
One-page web sites are usually constructed round one motion — like persuading guests to purchase a single product or join a particular on-line course.
That makes for a easy, clear consumer journey the place you reveal extra data as potential prospects scroll additional down the web page. It typically seems to be one thing like this:
- Prime of web page: Briefly clarify your supply and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Display social proof by way of testimonials and buyer opinions.
- Backside of web page: Persuade the consumer to take motion by way of a “Purchase Now” button or a lead seize type.
All of it feels very pure.
Cellular-friendly expertise
Since late 2019, cellular customers have accounted for no less than 50% of whole international web site visitors.
That’s an enormous tick within the field of one-page web sites.
Why? As a result of cellular looking is constructed for scrolling — and that’s precisely what you get with a single-page web site.
With no complicated menus to navigate or hyperlinks to click on, they’re typically simpler to get round on cellular than their multi-page equivalents.
Greater conversions
Basic web sites are constructed round a variety of various objectives and actions.
For example, take into account a typical e-commerce retailer. At any given time, it’d need guests to…
- Study in regards to the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s e-newsletter
- Observe the model’s varied social media channels
- Learn their newest weblog publish
…and that’s with out even mentioning the shop’s predominant, overarching function of driving gross sales.
Against this, single-page web sites are typically laser-focused on driving a particular motion, which might help them generate extra (and extra priceless) conversions.
Good for Storytelling
An astonishing 94% of customers agree that high-quality content material “tells a very good story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively simple to weave a compelling narrative.
It’s far tougher to realize the identical factor throughout a traditional web site with a whole bunch, and even 1000’s, of pages and virtually infinite attainable consumer journeys.
Drawbacks of single-page web sites
In fact, a one-page web site isn’t a silver bullet assured to work for each enterprise sort. There are some important drawbacks to the single-page method, together with:
Restricted search engine optimisation potential
SEO (search engine optimisation) methods rely closely on figuring out high-value key phrases, then concentrating on them by way of particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely received — guess what? — one web page to play with, providing you with far fewer alternatives for efficient key phrase concentrating on.
Additionally, you’ll be able to’t make the most of probably the most efficient search engine optimisation ways: inside linking.
Inner linking is about enhancing the search efficiency of your most necessary pages by linking to them from numerous different pages.
Clearly, in case your web site solely includes a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they offer you minimal scope for coming into new markets or concentrating on new prospects.
Why? As a result of they’re designed to advertise a single motion for a sure sort of buyer. When you department out to completely different actions and prospects, they will turn out to be unworkable, quick.
In fact, in case you’ve received no plans to step exterior of your present area of interest, this isn’t an issue.
Nevertheless it’s unattainable to say what your corporation will appear to be in 12 months or 5 years, and also you won’t need to really feel like your web site’s holding you again.
Intimidating structure
Since you’ve received to include all of your priceless content material in a single place, one-page web sites typically look fairly… lengthy.
This is usually a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible parts.
In the event that they’re in search of a particular piece of details about your services or products, they won’t need to scroll down by way of a number of screens of content material to seek out it.
6 important parts of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed here are six key parts to tell your design:
A transparent objective
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a particular area? Selling a web-based course or occasion?
Setting a objective helps to information the design and content material creation processes.
Logical, linear construction
If guests should continually scroll up and down the web page to seek out all the knowledge they should make a shopping for determination, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be prospects are sufficiently clued-up by the point they attain the underside of the web page.
Outstanding CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for a web-based course.
Add CTAs in outstanding areas all through your single-page web site, like this instance from instantaneous espresso model st33p:
Failing to incorporate clear CTAs can depart guests confused, which can seemingly hurt your conversion price.
Product/service description
With out wishing to state the apparent, it’s arduous to promote a services or products with out an satisfactory description. Consider this part because the “pitch” on your services or products: why ought to folks purchase it?
Deal with advantages relatively than options. For instance, take a look at all the advantages in these copy samples from sleep know-how firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the good time limit to make you really feel most energized”
- “You possibly can inform Somvai when it is advisable to be up by, and it will provide you with the absolute best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can observe along with your respiration, serving to you go to sleep quicker”
That makes for a much more enticing “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your web site don’t need to hear you endlessly discussing the brilliance of your services or products — they need to know what actual prospects assume.
Certainly, 98% of consumers say opinions are an “important useful resource” when making buy selections.
In addition to studying buyer opinions and testimonials, customers need to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is called “social proof”, and it performs a key position in persuading potential prospects that your corporation is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 brand.
For example, Pull Methods incorporates the logos of its high-profile business companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact data
Final however not least, don’t neglect to incorporate your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Positive, you are able to do that too — however at the start, it is advisable to give folks a direct line to your assist workforce, like an electronic mail handle, cellphone quantity, or contact type.
For those who don’t, there’s an actual threat that would-be prospects will merely look elsewhere, with three-fifths of customers saying it’s “important” for companies so as to add contact data to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however unsure the place to start out? Take a look at 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible title, as a result of KNOB provides us an excellent instance of the way to construct a single-page web site to advertise a product launch.
This web site builds anticipation by highlighting the product’s eye-catching design by way of enticing imagery. And it incorporates a easy, putting CTA urging guests to join the model’s e-newsletter to hitch the “waitlist” forward of the launch date.
That manner, the model can be in contact with potential prospects.
Idea Capers
Assume one-page web sites should be easy? Assume once more, as a result of this one-pager for the inventive card recreation Idea Capers is each stunning and extremely refined.
Virtually each ingredient of the web page is interactive, from the instance enjoying playing cards on the high of the web page to the draggable blocks within the footer. It’s truthfully a pleasure clicking round to see what occurs subsequent, which implies you really get pleasure from studying in regards to the product.
Importantly, this web site additionally will get the fundamentals proper by incorporating a number of outstanding CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief along with your viewers by demonstrating your abilities and credentials.
KreativePro clearly understands this. Its one-page web site is crammed stuffed with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot evaluation rating.
The positioning additionally successfully pitches KreativePro’s programs by way of subheadings discussing:
- The “drawback” of different inventive design programs
- The “answer” that KreativePro supplies
- Who would profit from KreativePro’s programs
This makes it simple for would-be prospects to determine whether or not KreativePro is true for them.
Moritz Petersen
Moritz Petersen is an online developer who’s constructed a portfolio-style single-page web site to showcase his greatest work.
Consideration to element is clearly an enormous deal for Moritz: he mentions it within the above-the-fold introductory copy, nevertheless it’s additionally evident by way of the design of his one-page web site — from the fashionable scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the location’s performance. Whichever part you’re studying, the “Challenge request” CTA is at all times seen on the top-right of the display.
Arts District Kitchen
At first look, Arts District Kitchen’s web site seems to be like a traditional, multi-page web site because of the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that comprises every part a possible restaurant customer must know: location, opening hours, the menu, and even slightly back-story about how the enterprise began.
We additionally love how Arts District Kitchen provides would-be prospects a number of methods to get in contact by together with its social handles, cellphone quantity, and a built-in contact type.
Construct your single-page web site with AWeber
Searching for a one-page web site builder? AWeber’s touchdown web page builder is the right answer, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising listing by way of on-site lead seize varieties
- Monetize your single-page web site with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to ascertain belief and construct your model
- Design stunning pictures utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account in the present day!
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