The Billion-Dollar Opportunity to Help Women Navigate Menopause with Grace

The ladies’s well being and femtech house has boomed lately. Femtech alone is projected to develop globally from $47B in 2022 to ~$108.8B in 2032.

Beforehand taboo matters like menstruation, fertility, and feminine sexual wellness have hit the mainstream, and institutional cash has adopted. In 2023:

• Girls’s well being corporations raised $1.1B+ throughout 120 offers

• Their common deal dimension reached $10.4m, a historic file

Supply: Priority Analysis

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Regardless of the growth, solely 5% of femtech startups are constructing options for menopause, a stage of life that 1B+ ladies will probably be experiencing by 2025.

That’s 12% of the world inhabitants – and $600B of spending energy left on the desk.  

In nearly all ages group, ladies persistently spend extra on healthcare than males, and so they’re 75% extra seemingly to make use of digital instruments for healthcare.

Supply: HITLAB

That represents large alternatives for enterprise builders:

Telehealth

The obvious place to look is the $105.5B telehealth market. Corporations that tailor their digital providing to menopause are already reaping the reward:

• Midi Well being, a digital care clinic for girls experiencing menopause and perimenopause, is about to lift $60m merely months after its final $25m spherical;
• Elektra Well being, one other digital supplier for menopause care, lately raised $3.3m.

Given the dimensions of the chance, there’s nonetheless room for different challengers to emerge. As of final September, 45% of girls nonetheless reported by no means having talked with their GP about menopause-related techniques. Trouble-free, judgment-free digital well being choices are important.

You too can companion with corporations to supply digital menopause care as an worker profit, like Gennev.  

Help and communities

Menopause generally is a socially isolating time for girls – 33% of menopausal ladies really feel much less outgoing in social conditions and 23% really feel socially remoted.

On-line platforms supporting menopausal ladies with social bonds, content material, and recommendation are gaining traction – Omena, a menopause help app, raised $858k this 12 months.

However there are many alternatives for others to enter the fray, particularly when you give attention to totally different facets of the expertise:

👜 Profession: Menopause prices American ladies ~$1.8B in misplaced working time yearly. Develop a group for career-driven ladies who need options to reclaim productiveness (whereas letting their physique do its factor).

💰 Finance: For girls between 45-60 within the US, menopause contributes to ~$25B in medical prices. Construct an app or group to assist them handle and optimize menopause-related spending.

🫂 Partnership: Who else feels lonely throughout menopause? Spouses and companions who need to assist their important others overcome this powerful time. Create help content material, or on-line programs, to assist S.O.s co-navigate menopause with the ladies of their lives.

❤️ Love: Intercourse and relationships may look totally different for some ladies within the menopause stage, and so they want a spot to seek out dates with related objectives. For example, you possibly can refashion an present asexual relationship app to assist those that really feel just like the screenshot beneath.

Supply: r/Menopause

Gadgets and Wearables

Cooling wristbands just like the Embr Wave will set you again ~$300 a chunk. Girls are additionally shopping for different scorching flash aid units resembling these $199 cooling pillows, which brings in $1.1m of month-to-month income, per Jungle Scout.

The buyer willingness to pay a whole bunch of {dollars} per system indicators that there are alternatives for different DTC manufacturers to enter the menopause tech market.

Light-weight, moveable cooling units and equipment primarily based on sure behaviors/events (resembling this one for exercising) could possibly be one place to begin. 

You too can curate merchandise and construct “menopause care in a field.” Embody cooling units, bedding, dietary supplements, skincare samples, and feel-good objects like scented mist for cooling followers, to create a self care expertise.

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