However the business is intrigued over who will take over for Kassan because the face of the enterprise, and a number of sources expect that some shoppers will stroll out the door with out Kassan on the helm.
ADWEEK’s sources indicated a lot of CMOs will stay loyal to Kassan due to MediaLink’s government expertise and search division. After Kassan rejected a $10 million severance, he is ready to create a brand new enterprise and probably take a few of his shoppers with him. One supply identified this could probably solely be a small dent in MediaLink’s enterprise as a result of Kassan would lack the infrastructure to tackle a significant variety of shoppers, at first.
One former MediaLink government described Kassan as “a really variety particular person” whose generosity had constructed the enterprise, citing the Pfizer world promoting account appointment, which went to Publicis and IPG final 12 months, as being a chunk of enterprise he had personally performed.
With no management introduced for the enterprise following Kassan’s departure, for the brief time period at the least, succession is an issue for the consultancy. No apparent inner candidate is known to be seen as having the ability to step up instantly, maybe shocking contemplating Kassan is 73. It’s clear he had no intention to retire within the brief time period.
Prior to now, Kassan has tried to rent a worldwide president to work with him, however one supply near the enterprise instructed ADWEEK that Ascential balked on the prospect of paying a second government wage, and so one was by no means employed.
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