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Katrina Wong is the Divisional CMO / VP Advertising and marketing at Twilio Phase. She has a confirmed observe document for launching merchandise in new markets and serving to firms transfer as much as the Enterprise. She has additionally created award-winning built-in campaigns with knowledge storytelling. Previous to Twilio Phase, Katrina labored at Zuora, Salesforce and SAP. She began her profession as a administration marketing consultant for PricewaterhouseCoopers. With over 15 years of selling expertise, Katrina is keen about serving to firms by way of levels of considerable development together with serving to 6 firms exit efficiently – from pre to submit IPO in addition to notable acquisitions.
Mentioned on this Episode:
- Advertising and marketing performs an important function in getting ready an organization for a profitable exit by constructing consciousness, producing pipeline, and making a compelling narrative.
- The power to execute and function day-to-day is crucial for reaching outcomes and bettering efficiency.
- An operational mindset and execution excellence are key to the success of an organization.
- Constructing cohesion inside advertising groups and aligning on objectives and methods results in higher execution and enterprise outcomes.
- Hyper-specific messaging and an account-based advertising (ABM) technique can break by way of the noise and make advertising efforts extra related and efficient.
Highlights:
(05:54) Unlocking the secrets and techniques to profitable startups and exits.
(08:19) Operational excellence: the important thing to startup success.
(13:38) Advertising and marketing’s pivotal function in getting ready for a profitable exit.
(20:29) Narrowing down your supreme buyer profile (ICP) with out breaking the financial institution.
(22:49) A time machine journey: revolutionary program implementation at Salesforce.
(25:49) Unlocking potential: a management journey.
(27:33) Difficult the ‘hearth quick’ mentality.
(32:35) The ability of built-in advertising and group dynamics.
(35:26) Navigating firm acquisitions: methods for achievement.
(39:00) One factor income leaders consider to be true that Katrina thinks is bull$***.
(43:00) One factor that’s working for Katrina in go-to-market proper now.
Visitor Speaker Hyperlinks (Katrina Wong):
LinkedIn: www.linkedin.com/in/katrinawong11/
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
E-newsletter: thegtmnewsletter.substack.com/
Sponsor:
At this time’s episode is sponsored by The ELG Convention, offered by Crossbeam and The ELG Alliance. The neatest firms are embracing Ecosystem-Led Development, or ELG.
Be a part of us on the attractive Correct Lodge in Austin on Could 15-16 and listen to how the highest SaaS firms are leveraging companion ecosystems of their GTM motions aka Ecosystem-Led Development. Early-bird tickets expire subsequent week.
What you’ll get at ELG Con:
- Case research from firms like Datadog, Cloudera, and extra.
- An opportunity to tour (and possibly even race on?) Austin’s F1 observe.
- Candid, off-the-record conversations — no recordings right here.
- A extremely curated group of 200 GTM leaders, 85% director degree and above throughout Gross sales, Advertising and marketing, and Partnerships.
Declare your tickets at this time, together with a restricted variety of particular two-for-the-price-of-one tickets.
The GTM Podcast
Don’t miss The GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
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